This document summarizes a presentation given at the Crime Stoppers International 33rd Annual Training Conference on using social media for success and safety. It outlines Crime Stoppers' presence and strategies on social media platforms like Facebook, Twitter, YouTube and Google Plus. It discusses how programs can install Crime Stoppers International Facebook leave a tip tabs and engage communities through social media to help prevent and solve crimes. The presentation emphasizes developing social media policies, defining roles and responsibilities, and engaging stakeholders to maximize benefits like increased tips and funding while preventing crimes.

1. @CSIWorld #CSIWorld CSIWorld.org
“The State of NOW”
Crime Stoppers International
Social Media “Success & Safety”
Crime Stoppers International
33rd Annual Training Conference
Las Vegas, Nevada USA
October 2, 2012
Scott Mills
SocialMedia@CSIWorld.org

2. Archived Live Stream Video of
Presentation
Youtube.com/CSIWorld
 http://bit.ly/CSIWorldSocialMedia2012Conf

3. State of NOW
Crime Stoppers International
Social Media
 Google Plus Page
 “Crime Stoppers International”

4. State of NOW
Crime Stoppers International
Social Media
 Youtube Account Youtube.com/CSIWorld
 #HangOutsOnAir Live Stream Archived
Videos From #CSI2012 viewed & shared
from here

5. State of NOW
Crime Stoppers International
Social Media
 Twitter account @CSIWorld
 Hash Tag #CSIWorld
 Twitter.com/CSIWorld

6. State of NOW
Crime Stoppers International
Social Media
 Facebook Page Facebook.com/CSIWorld

7. Crime Stoppers Internatioanl
Facebook Leave A Tip Tab
Consists of the Leave A Tip Tab
& A Terms of Use Tab For
Programs Using TipSoft
To install one or both tabs send an e-mail to Scott Mills
SocialMedia@CSIWorld.org

8. Terms of Use Wording
Crime Stoppers International
Facebook Leave A Tip Tab

9. State of NOW
Crime Stoppers International
Social Media
 Slideshare.net/CSIWorld
 To post a presentation here e-mail Scott
Mills SocialMedia@CSIWorld.org

10. 5 P’s For Social Media Success!
 Purpose
 Process
 Payoff
 Potential
 PREVENTION
 Thanks to Jeff Brown @4JeffBrown for
vision and action helping Crime Stoppers
programs worldwide engage in social media

11. “Stop Marketing~Start Engaging”
 Scott Stratten @UnMarketing

12. “Talk With People Already Listening
& Your Influence Will Grow”
 Liz Strauss @LizStrauss

13. “Every Organization Now Needs
A Chief Listening Officer”
 Jeff Pulver @JeffPulver
 140Conf.com

14. PURPOSE of Using Social
Media For Success & Safety
 To help stop, solve and prevent crime
together
 “Think Global”
 “Act Local”
Deb is one of
many faces of
success & safety
using social media
for Crime Stoppers
@SolveCrime

15. PROCESS of Using Social
Media for Success & Safety
 Policy that promotes engagement
 Locally and Globally
 Define the mandate assign duties
 CSI Board Members & Advisors need to
post content regularly & engage with public
 Distinct difference from only President and
PR Director speaking with public & media

16. PAYOFF of Using Social Media
For Success & Safety
 Increase in brand recognition
 Increase in tips to help prevent and solve crime
(tips tripled from 300/yr to 1000/yr in Toronto in
2yrs with 1/4 of the staff & strategy of success &
safety using social media tools
 Increase in funding opportunities
 http://connectedcops.net/2010/08/17/toronto-crime-stopp

17. POTENTIAL of Using Social
Media For Success And Safety
 help PREVENT and solve crime
 Help detect & prevent online bullying
 PREVENT a terrorist attack
 PREVENT suicides
 FACILITATE Lawful Peaceful Protest
Toronto Police Officer
@TonyoVella & G20 & Occupy
Protester @DanielaAum
connected in social media for
Success & Safety to “Make A

18. PREVENTION
 Traditionally Crime Stoppers measures
effectiveness in # of tips to solve crime
 Public wants crime PREVENTION
 Need to ENGAGE with community
 2 way dialogue
 Need for a Chief Listening Officer
 (Photo) Follow community member @PaisleyRae
for a valued opinion on the need to listen & have 2
way dialogue with purpose & process in social
media

19. Community & Police
Cooperation Using Social Media
Tools & Lawful Peaceful Protest
 http://connectedcops.net/2012/03/30/highlights-of
Top Cop Digital
Forensics at The
Hague @I3K &
community member
@PaisleyRae agree
on use of social
media tools for
success & safety
#SMILEcon #YVR
2011

20. What Does “Social Media For
Success And Safety” Look Like?
 Take Crime Stoppers where the people are online
in social media circles
 Facebook Pages (with Leave A Tip Tabs)
 Twitter accounts
 Google Plus pages and #HangOutsOnAir
 Youtube videos
 Engage community success to build audience
 Talk to those people already listening and grow
the inner circle of success and safety

21. Celebrate Success
Promote Safety
 Examples of amazing programs that
celebrate success and promote safety using
social media and Crime Stoppers
International Leave A Tip tabs on Facebook
pages

22. South Africa SHOUT!
 Twitter account @ShoutSA

23. South Africa SHOUT!
 Facebook Page

24. Mac’s Convenience Stores
Intalled Facebook Page
Leave A Tip Tab
Facebook.com/MacsCrimeBusters

25. Mac’s Convenience Stores
Launched Twitter & Social
Media Campaign Supporting
Crime Stoppers

26. Video Explaining How
Mac’s Convenience Stores
Crime Prevention Social Media
Campaign Works
 http://bit.ly/MacsCrimeBuster
Thank you
Sean Sportun
Toronto Crime
Stoppers
Board Member
& Macs
Convenience
Stores Loss
Prevention

27. RCMP Airport Drugs
Facebook Page Leave A Tip Tab
Clicking on
Leave A Tip
Tab takes
tipsters directly
to Peel Crime
Stoppers
program

28. RIP Memorial Facebook Pages
 Mike Pimentel Toronto unsolved homicide
 Families & community members making
Facebook pages to solve crimes are great
opportunities to install a Crime Stoppers
International Leave A Tip tab

29. Crime Stoppers Program
Facebook Pages

30. “Project Eyewatch”
New South Wales Police
Uses Facebook Leave A Tip Tab
Facebook
Leave A
Tip tab
directs
tipsters to
NSW
Crime
Stoppers
website

31. Spanish Speaking Education Network
 Crime Stoppers Facebook Leave A Tip Tab
installed on Spanish Language Education
Network’s Facebook Page For Success &
Safety

32. School Facebook Pages Are
Great Opportunities For Crime
Stoppers Leave A Tip Tab
Installation & Training
 Runnymede Collegiate School Facebook
Page in Toronto, Canada has installed
Crime Stoppers Leave A Tip Tab
Clicking on Leave A
tip tab takes tipsters
to Tipsoft programs
across North
America

33. Local Community Event
Facebook Pages Great
Opportunity For Crime Stoppers
Leave A Tip Tab
 Polar Bear Dip in Oakville, Canada


34. Real Estate Company Using
Crime Stoppers Facebook Leave
A Tip Tab
 Home Life Realty Ottawa

35. Business Improvement Associations
Great Opportunity For Crime Stoppers
Leave A Tip Tab Installation
 Bronte BIA in Oakville, Canada

36. Think of Potential “50 Cent” or
“Justin Bieber” Installing
Facebook Crime Stoppers Leave
A Tip Tab

37. How Do We Do It?
 We need a phone company to sponsor

38. Social Media Set Up
 Twitter
 Facebook page
 Youtube account
 Smart phone
 Training for Board Members how to engage and
when to engage
 Clear expectations for volunteers
 Expectations not met then data plan cut off

39. Stay Connected
With CSIWorld.org #CSIWorld
 Facebook.com/CSIWorld
 Twitter.com/CSIWorld
 Youtube.com/CSIWorld
 Google Plus “Crime Stoppers International”
 Slideshare.net/CSIWorld
 All presentations & live streams will be
available in social media

40. Offer of Help
 Lauri Stevens @LawsComm
 Tuesday Wednesday & Thursday
 Evenings help set up
 Gmail account
 Youtube Account
 Twitter Account
 Google Plus profile & page
 Facebook Page with Leave A Tip tab

41. Questions For Future
 Is there a role for Crime Stoppers in social
media monitoring for community safety?
 Situations where people are talking in social
media about potential of violence
 If Crime Stoppers were monitoring due to a
tip, it could save a life
 Example Danzig Shooting in Toronto

42. Needs Going Forward
To Save Lives Using Social Media
 Global Social Media Fusion Centre
 Potential To Stop Terrorist Attacks
 Potential to stop suicides
 There is a role for Crime Stoppers
 Need for Human Resources
 Need For Funding

43. Crime Stoppers 33rd Annual
Training Conference Speaker
@WardClapham says to
“LEAD BIG!”

44. Crime Stoppers > Lead BIG!
 Community led programs are vital
 Partnerships with law enforcement unique
 Partnerhsip with traditional media is key
 Crime Stoppers programs are the most networked,
recognized and respected law enforcement
community partners in the world.
 It is time to LEAD BIG IN SOCIAL MEDIA FOR
SUCCESS AND SAFETY.

45. SMILE!!
 Hope
 Vision
 We are the action
 We can do it
 See you at our evening workshops & online!
 Let’s get to work!
 For more info e-mail:
SocialMedia@CSIWorld.org