Presentation by Yalanda Lattimore, Editor & Founder at DryerBuzz.com and Liberty White, Exectuive Producer at RouteTV.

1. BAM!
Change the Game Overnight
Yalanda Lattimore and Liberty White
DryerBuzz.com and RouteTV.com
ByPresenterMedia.com

2. ON TARGET
GAME CHANGERS

3. ON TARGET

4. ON TARGET

5. ON TARGET

6. ON TARGET

7. ON TARGET

8. ON TARGET

9. ON TARGET

10. You!
ON TARGET

11. ON TARGET
“An ounce of
action is worth a
ton theory.”
– Friedrich Engels
Change The Game Overnight | SoCon13 | February 9, 2013

12. ON TARGET
DryerBuzz on ROUTE TV Live Stream Election 2012 Coverage
Change The Game Overnight | SoCon13 | February 9, 2013

13. ON TARGET
60 Second Rundown | Event Video Report
Change The Game Overnight | SoCon13 | February 9, 2013

14. ON TARGET
HOW TO CHANGE YOUR GAME?
Become your own media and tell your story.

15. ON TARGET
PEERS
Find the right
partners, join
associations and
Lead your PAC connect.
These are basic business principles
with a social media spin.
AUDIENCE
Everyone does
not care about
your product.
Tell your story,
engage and
establish a
community.
CUSTOMERS
What are you selling?
Who wants it? How do
you reach them?
Change The Game Overnight | SoCon13 | February 9, 2013

16. ON TARGET
“Alone we can do
so little;
together we can do
so much.”
– Helen Keller
Change The Game Overnight | SoCon13 | February 9, 2013

17. ON TARGET
TELL YOUR STORY PEERS
• Don’t go the journey alone.
Who would make a great
What intrinsic value partner?
do you bring to your
market place or
industry? MAKE THE AUDIENCE
JUMP! • These are
• You’ve the your brand
tools, now ambassadors.
They
pick an retweet,
area of share and
focus and champion
go! your cause
CUSTOMERS
•On you create a quality product,
select the social
media/traditional tools to help
reinforce your brand’s position.
Change The Game Overnight | SoCon13 | February 9, 2013

18. ON TARGET
JUMP TO CHANGE THE GAME!
Change The Game Overnight | SoCon13 | February 9, 2013

19. ON TARGET
What three issues are stopping you from success with your
social media campaigns?
Change The Game Overnight | SoCon13 | February 9, 2013

20. ON TARGET
IS YOUR PARACHUTE PAC’D?
Change The Game Overnight | SoCon13 | February 9, 2013

21. ON TARGET
TODAY’S JUMPSTARTERS:
YalandaLattimore Liberty White
DryerBuzz.com ROUTETV.com
@DryerBuzz @routetv
Membership Link: ROUTE TV LIVE!
createbuzz.dryerbuzz.com joinus@routetv.com
Looking for more to change your game?
Download:
Create Buzz When Starting a Business:
27 Answers to FAQs About Social Media
and Networking
Change The Game Overnight | SoCon13 | February 9, 2013