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why are we on social
   media again?



                                                           #SoCon13
   CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




Chad Bryant                                                 Drew Hawkins
  @ChadATL                                                      @DrewHawkins




         CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




      #SoCon13



CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




                  our inspiration



CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




why are we on social media?




       CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




       the reasons for social
‣ Engage strategically             ‣ Synergize your business to maximize ROI
‣ Develop authenticity             ‣ Cultivate UGC in SoLoMo
‣ Go viral                         ‣ Join the conversation




                   CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




boo
buzzwords
            CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




why are we on
 social media?




         CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media?




the real reasons
 ‣ build a better brand experience
 ‣ love and better serve your customers
 ‣ know what they want before they do




 CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




  your job as a marketer is not to
devise a social media strategy, it’s
to socialize your business strategy.


                      Jason Falls
             Founder, Social Media Explorer




        CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media?




get to know your customers

                           ‣ use social listening to get to know your customers.

                           ‣ know what they want before they even ask for it.




     CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social media again?




nike plus
people already shared workouts online -
Nike just provided a platform to do so in
real-time

use this data to improve their own
products




                     CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
why are we on social
who do you look up to?      media again?




               CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
            media again?




CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
            media again?




CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
   media again?




              CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
                                 media again?




best practices are a good historical foundation for learning from others’ mistakes
                     and triumphs, not a checklist for success.




               CHAD BRYANT @CHADATL • #SOCON13 •
1.1 million facebook fans




no facebook page




                 CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
                                media again?


                     wait -
I thought we were supposed to be on social media?




                CHAD BRYANT @CHADATL • #SOCON13 •
it’s as easy as the 3 Ps....


 why are we on social
    media again?
...oh yeah, there’s an L in there somewhere too.




                   CHAD BRYANT @CHADATL • #SOCON13 •
you can
social, the right way




purpose

          CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
                                   media again?



  learn what people love before trying to publish great content.

figure out where people spend time and how they spend that time

                    learn the platform vernacular


listen first. then publish



                  CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
                                     media again?
we don’t talk to our friends with a bullhorn.




                                  Paul Marcum
                     Director, Global Digital Marketing at GE




                CHAD BRYANT @CHADATL • #SOCON13 •
why are we on social
                                      media again?
focuses on surprise and delight in lieu of product pushes.

             make their audience the “hero”


ge listening = earned media

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Why Are We on Social Media, Again? | SoCon13

  • 1. why are we on social media again? #SoCon13 CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 2. why are we on social media again? Chad Bryant Drew Hawkins @ChadATL @DrewHawkins CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 3. why are we on social media again? #SoCon13 CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 4. why are we on social media again? our inspiration CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 5. why are we on social media again? why are we on social media? CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 6. why are we on social media again? the reasons for social ‣ Engage strategically ‣ Synergize your business to maximize ROI ‣ Develop authenticity ‣ Cultivate UGC in SoLoMo ‣ Go viral ‣ Join the conversation CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 7. why are we on social media again? CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 8. why are we on social media again? CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 9. why are we on social media again? boo buzzwords CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 10. why are we on social media again? why are we on social media? CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 11. why are we on social media? the real reasons ‣ build a better brand experience ‣ love and better serve your customers ‣ know what they want before they do CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 12. why are we on social media again? your job as a marketer is not to devise a social media strategy, it’s to socialize your business strategy. Jason Falls Founder, Social Media Explorer CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 13. why are we on social media? get to know your customers ‣ use social listening to get to know your customers. ‣ know what they want before they even ask for it. CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 14. why are we on social media again? nike plus people already shared workouts online - Nike just provided a platform to do so in real-time use this data to improve their own products CHAD BRYANT @CHADATL • #SOCON13 • DREW HAWKINS @DREWHAWKINS
  • 15. why are we on social who do you look up to? media again? CHAD BRYANT @CHADATL • #SOCON13 •
  • 16. why are we on social media again? CHAD BRYANT @CHADATL • #SOCON13 •
  • 17. why are we on social media again? CHAD BRYANT @CHADATL • #SOCON13 •
  • 18. why are we on social media again? CHAD BRYANT @CHADATL • #SOCON13 •
  • 19. why are we on social media again? best practices are a good historical foundation for learning from others’ mistakes and triumphs, not a checklist for success. CHAD BRYANT @CHADATL • #SOCON13 •
  • 20. 1.1 million facebook fans no facebook page CHAD BRYANT @CHADATL • #SOCON13 •
  • 21. why are we on social media again? wait - I thought we were supposed to be on social media? CHAD BRYANT @CHADATL • #SOCON13 •
  • 22. it’s as easy as the 3 Ps.... why are we on social media again? ...oh yeah, there’s an L in there somewhere too. CHAD BRYANT @CHADATL • #SOCON13 • you can
  • 23. social, the right way purpose CHAD BRYANT @CHADATL • #SOCON13 •
  • 24. why are we on social media again? learn what people love before trying to publish great content. figure out where people spend time and how they spend that time learn the platform vernacular listen first. then publish CHAD BRYANT @CHADATL • #SOCON13 •
  • 25. why are we on social media again? we don’t talk to our friends with a bullhorn. Paul Marcum Director, Global Digital Marketing at GE CHAD BRYANT @CHADATL • #SOCON13 •
  • 26. why are we on social media again? focuses on surprise and delight in lieu of product pushes. make their audience the “hero” ge listening = earned media