2. Twenty years ago, the Brazilian market
demanded an innovative model that
could support banks
and major retailers on the issuance of
their own credit cards.

3. In1992 was born…
An independent and pioneering company in the
development of innovative, creative and complete solutions,
through outsourced management and processing services
for the issuers of electronic payment means

4. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS
The first company in the country to work with the three international credit card brands simultaneously

5. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS.
● The first company in the sector to
go public in 2006 (CARD3)
● Listed among the 100 first
companies to be part of the “BM&F
Bovespa’s Novo Mercado” – group
of companies with a high level of
corporate governance

6. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS
It formed a solid client basis

7. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS
It has units in the main capital cities
São Paulo SP ● Faria Lima
● Alphaview - Barueri
Recife PE ● Boa Vista
● Apolônio
Belo Horizonte MG
Curitiba PR

8. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS
It obtained the PCI-DSS in 2010
(Payment Card Industry
Data Security Standard)
Recertification in 2011 – Version 2.0
A certification granted by the PCI-
Council, comprising credit card
brands like Visa, MasterCard and
American Express, which has as
its objective to assure safety for
credit card users, reducing the
probability of fraud.

9. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS
It has founded the CSU Institute
the company main social
development and educational
incentive project which contributes to
professional inclusion of young
people and adults
Courses
● Professional training
● Computer training
●
●
Typing
Languages
It has trained
● Specific programs for bearers
more than 18
of special needs thousand
students

10. THE CSU GROUP HAS BEEN BUILDING
ITS HISTORY FOR 20 YEARS
And it has obtained acknowledgement from the market
The Company of the 2 Marketing Best CSU 12 Top of Marketing
decade by Gazeta Mercantil
Highlights in the Press
Social Institute
Ernst & Young 3 ABEMD Awards Marketing Best of
14 Marketing Best the Century
Entrepreneur of the Year

11. THE CSU GROUP BUILDS ITS HISTORY BASED
ON FOUR BUSINESS DIVISIONS
Processing and Business Process Solution provider Management and
Management for Management for the and integrator of solutions for
Electronic Payment companies acquirers data-driven direct Contact Center and
Means of the international and digital BPO (Business
credit card brands marketing for Process
The largest and customer- Outsourcing)
most complete of The 1st independent engagement
Latin America company to operate in actions and
the acquirer’s market programs

12. Differentiated service platform
FREEDOM TO HIGH PERFORMANCE
TECHNOLOGY
OPERATE IN THE ENVIRONMENT
MARKET
● Accelerated Time to market for ● Flexible Infrastructure
● Independent corporate new clients
control ● System and
● Low operating cost applications intended for
● Teams focused on each the Brazilian market
line of business ● Differentiated infrastructure
based on the most modern ● Innovation in services
● Complete solutions for management standards and products
issuers and acquirers

13. Full Service Solutions
Internet Credit Analysis
Customer Service
Systems Data Processing
Development &
Maintenance
Operational Cards Embossing/
Management, Cards Issuance/
Back Office and Welcome Kits
Accounting
Control
Collection Fraud Prevention
Services
24-hour- Customer Bills Remittance and
Care, Agencies and Follow-up letters
Parking lots

14. THE CSU GROUP BUILDS ITS HISTORY BASED
ON FOUR BUSINESS DIVISIONS
Processing and Business Process Solution provider Management and
Management for Management for the and integrator of solutions for
Electronic Payment companies acquirers data-driven direct Contact Center and
Means of the international and digital BPO (Business
credit card brands marketing for Process
The largest and customer- Outsourcing)
most complete of The 1st independent engagement
Latin America company to operate in actions and
the acquirer’s market programs

15. INTERNATIONAL BRANDS TRANSACTION CAPTURE AND
PROCESSING SERVICES IN BUSINESS ESTABLISHMENTS
● The only independent PCI
Compliance Processor for the acquisition market
● Investments in the solution of R$ 40MM since
2008
● More than 120 thousand hours in development
were necessary in the solution
● World platform (mainframe) customized for the
Brazilian market (incorporation of 1.5MM of
programming lines)
● On site and off site contingency infrastructure
(own DPCs)
● Professional training and qualification
● The only independent processor homologated
by Visa and MasterCard for acquiring companies

16. FULL SERVICE SOLUTIONS
Merchants Technical Supply
Support Management
Electronic Transaction/
Information Mailing Capture Network
to Merchants
Internet Back Office and
Customer Service Special Interchange
Merchant’s Call
Center / Help Fraud Prevention
Desk
Business Accounting
Management Financial Clearing

17. THE CSU GROUP BUILDS ITS HISTORY BASED
ON FOUR BUSINESS DIVISIONS
Processing and Business Process Solution provider Management and
Management for Management for the and integrator of solutions for
Electronic Payment companies acquirers data-driven direct Contact Center and
Means of the international and digital BPO (Business
credit card brands marketing for Process
The largest and customer- Outsourcing)
most complete of The 1st independent engagement
Latin America company to operate in actions and
the acquirer’s market programs

18. THE MOST EXPERIENCED
AND COMPLETE CUSTOMER
ENGAGEMENT SOLUTION
PROVIDER IN THE
BRAZILIAN MARKET
● More than 25 loyalty programs
managed in 10 years of history
● 6 Million clients became loyal
● 11 Billion points annually
processed
● 200 thousand rewards annually
delivered

19. PERFORMANCE SCOPE
THE CSU MARKETSYSTEM INTELLIGENCE IS
DIRECTED TO THE STRATEGIES OF
ACQUISITION
RECOVERY DATA SALES
INTELLIGENCE
RELATIONSHIP ACTIVATION

20. THE CSU GROUP BUILDS ITS HISTORY BASED
ON FOUR BUSINESS DIVISIONS
Processing and Business Process Solution provider Management and
Management for Management for the and integrator of solutions for
Electronic Payment companies acquirers data-driven direct Contact Center and
Means of the international and digital BPO (Business
credit card brands marketing for Process
The largest and customer- Outsourcing)
most complete of The 1st independent engagement
Latin America company to operate in actions and
the acquirer’s market programs

21. RESOLUTION AND
CONVERSION
RECOVERING OF CREDITS AND ASSETS
Amongst the market leaders in results for the
debt collection operations
TELESALES
We are amongst the top three in sales
conversion
CUSTOMER SERVICE
Understanding the customer’s business
processes in order to propose improvements
and resolutions

22. Excellence in
Customer Care
Focus on
people
● Recruitment
Excellence
● Training
● Management Infrastructure and
● Talent Retention Technology
● Market
Premises
Conducting an
intelligent management
• More satisfaction
• Less Calls
• More conversion and recovering,
with less cost

23. The CSU Group...
● Creates ideas
● Implements solutions
● Generates results
Ideas that will innovate
the market
Solutions that will allow the
offer of the best services to
our customers
Results that will sustain the
continuous growth of its business

24. The history of the CSU Group is an
integral part of the very development of
the Brazilian market of electronic
payment means
Only a company that has become highly
technological and with levels of
sophistication compatible with the most
advanced in the world
Would be able to offer complete
solutions to its customers