1. An introduction The Basics of Rhetoric

2. A few definitions to know What is Rhetoric?

3. Definitions of Rhetoric Aristotle’s Definition: the art of observing in any given case the “available means of persuasion Other Definitions: “The study of effective speaking and writing.” -Silva Rhetoricae “ The art of speaking or writing effectively” Merriam-Webster “The art of effective communication” ???

4. 3 things to consider The Major Players of Rhetoric

5. Aristotle’s Ideas Author – the creator of the communication Audience – the receiver of the communication Subject – the topic of the communication

6. **Note: that was not a rhetorical question What is Rhetorical Analysis?

7. The Components… Rhetoric = effective speaking and writing Analysis = identifying the parts or features of something and explaining how these features work together

9. Rhetorical Analysis Cameron’s definition: Breaking apart the components of a piece of communication to examine the techniques an author uses to get a point across. Communication mediums – speaking, writing, visual Techniques of… Language (our major focus) Images Verbal inflections

10. Ask 3 questions So how do we start?

11. 3 Rhetorical Questions 1. What is the message? 2. How is the message being conveyed? 3. Why is the message being conveyed?

12. Rhetorical Modes Description & Narration Process Analysis – explaining how to do something, presenting steps or events in order. Illustration – using examples to back up an idea Comparison & Contrast Cause & Effect Analysis – looking for causes and analyzing consequences Classification – arrangement of info. into groups or categories

13. Rhetorical Modes, continued Definition – conveying the full meaning of a word that is central to a writer’s or culture’s ideas. Argumention/Persuasion – convincing someone to join our side of the issue or take action to advance our cause. Centered around a main proposition or claim

14. How to Read a Visual Text O – overview – What is the visual about? P – parts – What elements/details seem important? T – title – Does the visual have a title? I – interrelationships – How do the above elements relate to each otherand connect? C – conclusion – Draw a conclusion. What does the visual mean? What is its message?

15. Remember… Rhetoric is all around us…