Taking Mountain Biking to the People

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The document discusses using mountain biking to boost tourism and economic development in Scotland and the South West of England. It provides statistics on the current economic impact of cycling in these regions and its potential for growth. Key organizations are working together in consortiums to develop mountain biking infrastructure and promotions to increase tourism and participation. Their goals are to increase mountain biking visitor numbers by 50% over 5 years and participation by 25% by creating family-friendly cycling sites, route maps, and online promotions.

Deportes

Taking the mountain to the people Ian Warby @CTC_MTB

What’s our context? Product People Funds

The Power of Potential What Where When Who How

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CYCLING Transport Planning Health Sport & recreation Environment Education Decongestion Road Safety Air quality Climate change Accessibility School Travel PE/School Sport Sustainable Communities Growth areas Countryside Tourism Sport Physical Activity Public Health Access to health care Government Policy Areas & Cycling

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Developing Mountain Biking in Scotland Consortium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1SW Development Consortium ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Core Project Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Headline Project Outputs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Essentials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Vision Keep It Simple ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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