Lessons learned from the FIFA Confederations Cup 2009
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Lessons learned from the FIFA Confederations Cup 2009
- 1. 2010 Central City Partners Forum LESSONS LEARNED FROM THE FIFA CONFEDERATIONS CUP 2009
- 2. Using large events to leverage urban regeneration: The 2010 FIFA World Cup™ in the Cape Town Central City
- 3. getting citizens to feel that they live in a great city
- 4. post confeds cup: the GOOD NEWS! ‘ South Africa passes World Cup test’ - BBC News (July 2009) ‘ 2010 brand advocacy set to beat Germany benchmark’ - Dr Nikolaus Eberl quoted in BizCommunity, 21 July 2009
- 5. “ The organisation was very, very good ... all in all, it was a successful dress rehearsal for the 2010 FIFA World Cup.” - Franz Beckenbauer, FIFA Executive Committee Member, on rating the 2009 FIFA Confederations Cup post confeds cup: the GOOD NEWS!
- 6. “ South Africa enjoyed a record attendance of 79% across all its FIFA Confederations Cup matches – making ours the best Confeds Cup ever. This leads us to believe that South Africa may even be able to host the best FIFA World Cup ever” - Adam Brown, Senior Operations Manager for MATCH Event Services post confeds cup: the GOOD NEWS!
- 7. 323 visitors surveyed (Cape Town Tourism, UCT) 47% came just for the event 71% was attracted by culture, history & natural beauty 15% said “value for money” counts post confeds cup: the GOOD NEWS!
- 8. 53% planned via internet 14 average number of days stayed 52% visited Cape Town as well 33% largest group: USA 20% second largest group: Brazil post confeds cup: the GOOD NEWS!
- 9. so what’s with the negativity?
- 10. ACSA update
- 11. ACSA update
- 12. host city decoration plan : report back First draft presented 90% of ideas “doable” Thumbs up from FIFA
- 13. 2010 CAPE TOWN PARTNERSHIP FORUM CTRU 2010 destination marketing campaign The game of soccer lasts for 90 minutes. In 2010, it’s about MORE than the game of soccer...
- 16. FOR MORE INFORMATION Detailed presentation included on the CDs Copy of the FAN AMBASSADOR Road Trip Clips included on the CDs Contact Person: Itumeleng Pooe – 021 487 4860 – [email_address] Campaign Site: www.tourismcapetown.co.za and ‘kick’ on Beyond the 90 Minutes
- 17. jackson nkumando at the cticc
- 18. Next meeting 22 September