The CUbRIK project is a 3-year, 8.9 million euro research project financed by the European Union to develop an open innovation, open source software platform for multimedia search. The platform incorporates human and machine computation, social networking features, and aims to reduce the semantic gap in multimedia search through collaboration with industry partners, researchers, and individuals.

1. CUbRIK project is......
a research project financed by
the European Union
6 March 2012 The CUbRIK Project is .... 1

2. ….. synonymous of openness
 Open Innovation
 CUbRIK deploys a “white-box” version of a multimedia content & query
processing system, by unbundling its functionality and extending its workflow
logic to adapt to search-based application requirements
 Open Source
 CUbRIK provides new components and services and is able to incorporate existing
3rd party services and components, using open standards and an open source
software development approach
 Open Human
 CUbRIK extends the search paradigm to networked human computation by
combining crowdsourcing, social networking, trust analysis and gaming with a
purpose
 Open Business
 CUbRIK promotes the exploitation of its results through a business ecosystem by
joining forces with multimedia search practitioners, researchers, ICT developers,
System integrators, service providers, content owners, individuals and SMEs.
6 March 2012 The CUbRIK Project is .... 2

3. … a 3D view of multimedia search
Technology Platform Business Platform
Components Open Source
Core Services Open Innovation
Pipelines Open Community
Social Platform
Human Computation
Social Computation
Crowdsourcing
Games with a purpose
6 March 2012 The CUbRIK Project is .... 3

4. …a service framework
 Makes use of SMILA framework as a start-up service
engine for supporting workflow definition and execution
 Provides architectural extensions to SMILA for enhanced
services:
 Extensible content, query and feedback processing search workflow
 Multimodality, Orchestration of human and machine computation tasks
in all search processes
 Time and Space Awareness
 Support for social and human computation
 Persistency and Caching of content and metadata
 Support of federated configurations across a distributed architecture
 Different styles of User Interface for queries and presentation of search
results
 Includes tools and methods for application design
6 March 2012 The CUbRIK Project is .... 4

5. ....a software delivery channel
1st CUbRIK platform release
First instance of process execution engine and basic content and
query processing pipelines, reusing results from previous research
projects, integrating open source components and SMILA
framework.
2nd CUbRIK platform release
Personalization of query processing based on individual role analysis
and relevance feedback from individuals and crowds on uncertainty
models of content analysis and query processing pipelines.
Integration of time and space repositories.
3rd CUbRIK platform release
Scalable and distributed installation capabilities, tools and interfaces
to enable application design and development.
6 March 2012 The CUbRIK Project is .... 5

6. ….a sound research initiative
Research community is offered
 SoTA advance across multidisciplinary research for social
computation, human computation, multimodality and
Information Technology
 Semantic gap reduction by incorporating rather than
emulating human capacities and social interaction
 Proposals for new paradigms of science applied to
technology for multimedia search
 Extension of standards
6 March 2012 The CUbRIK Project is .... 6

7. ….a technology platform
Developers and technology-savvy users are offered
 An agile approach to integrate their own developments
with open source components
 Knowledge on locating their developments in CUbRIK
 Guidance on embedding time and space, human and
social extended capabilities in their products
 Guidance on how components with different licenses can
be integrated into the CUbRIK architecture
 Sample pipelines of the arbitrary mix of human and
machine tasks to personalise the search processing logic
for application requirements
 Methods and tools to design multimedia search
applications
 APIs for developing applications on top of CUbRIK.
6 March 2012 The CUbRIK Project is .... 7

8. …..a human computation platform
Individuals and the Crowd are offered
 a collaboration opportunity to contribute to annotation
tasks for disambiguation
 an engagement opportunity to play through GWAPs for
intelligence and decision making
 an evaluation opportunity to provide feedback to refine
the platform ability to get more precise results
 a business opportunity to start crowdsourcing
collaboration with business partners
6 March 2012 The CUbRIK Project is .... 8

9. ….a business opportunity
The multimedia search industry is offered
 Extension of their market penetration by deploying an
Open Source approach based on the CUbRIK framework
 Enrichment of their existing offers through incorporation
of CUbRIK features
 Usage of the CUbRIK Consortium as a Knowledge source
by participating in the CUbRIK Community
 Potential new business relationships in the Open Source
ecosystem
6 March 2012 The CUbRIK Project is .... 9

10. ...a proof-of-concept
 CUbRIK will showcase its technology with Demonstrators
of examples of innovation in two domains:
 (Digital Libraries) History of Europe
 (Business Processes) CUbRIK search for SMEs,
 Technical evaluation in real-world conditions including
users will be based on these Demonstrators
 Demonstrators will be used to disseminate the benefits
of the CUbRIK approach to a wide audience-at-large and
to potential adopters
6 March 2012 The CUbRIK Project is .... 10

11. …. an opportunity for networking
 The project portal is a one-stop shop reference window:
www.cubrikproject.eu supporting social features by topics
 External social channels of the project are:
 Facebook
 Twitter
 LinkedIn
 YouTube
 The CUbRIK Community (to be launched soon at
www.cubrikproject.eu/community)
 will link external members to Consortium members, hosting networking
on ongoing project achievements
 will engage members from existing Communities of Interests, groups
and organizations
6 March 2012 The CUbRIK Project is .... 11

12. ....a flagship project in the EU Agenda
An 8.9 M€ Large-scale Integrating Project (IP) funded by
EU with 6.8 M€ funding in the framework of FP7-ICT
Networked Media and Search Systems, 961 person-
month effort, 36 months duration from OCT 2011.
 Extending the potential of previous research
 Active collaboration with Social Sensor, I-Search
 Continuity of research in PHAROS, VITALAS, …
 Inspiring vision in FP7 for ICT 2013 and Horizon
2020
 Reference for a strategic cluster activity in the
NEM agenda
6 March 2012 The CUbRIK Project is .... 12

13. ...a strong partnership
 The CUBRIK Consortium
is coordinated by
Engineering –
Ingegneria Informatica
and groups 15 world-
class actors including
content providers and
highly-skilled SMEs from
8 different countries in
Europe.
6 March 2012 The CUbRIK Project is .... 13