CCI in Retrospect and Prospect is an in-depth exploration of CCI's influence, impact and contributions since 2005, as well as its ongoing agenda.

1. CREATIVE WORK
OUTSIDE THE CREATIVE INDUSTRIES
Greg Hearn – Ruth Bridgstock – Ben Goldsmith – Jess Rodgers
April 2014
CCI Symposium

2. TYPES OF CREATIVE OCCUPATIONS
INDUSTRY
OCCUPATION
Creative Industries Other Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
In House
B to B
B to C
In House

3. TYPES OF CREATIVE OCCUPATIONSOCCUPATION
Creative Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
AdvertisingMarketing
Architecture/Design
Software/DigitalContent
Film TV Radio
PerformingArts/Music
Publishing
VisualArts

4. 2006 DATA
INDUSTRY
OCCUPATION
Creative Industries Other Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
32957
74165
49676
114376

5. 2011 DATA
INDUSTRY
OCCUPATION
Creative Industries Other Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
31,593
(-.8% Growth)
92,205
(4.5% Growth)
56,779
(2.7% Growth)
129,479
(2.5% Growth)

6. TOP TEN OCCUPATIONS IN AUSTRALIA
Occupation How many
Sales Assistant 522000
Nurse 234000
Retail Manager 233000
General Clerks 216000
Truck Drivers 180000
Receptionists 176000
Accountants 167000
Commercial Cleaners 158000
Primary School Teachers 155000
Accounting Clerks 147000

7. EMPLOYMENT BY SECTOR (2001-2011)

8. TYPES OF CREATIVE OCCUPATIONSOCCUPATION
Creative Industries Other Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
INDUSTRY
Surprising!
Explosive
growth
Largest and
growing slowly
Stable heartland
(growing
through digital)

9. PRECARIOUS LABOUR RESEARCHOCCUPATION
Creative Industries Other Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
INDUSTRY
Theory and
data here
What about these?

10. CAREER PATHWAYS.
HOW DO THEY WORK?
4
2
1
5 3
1. Intern > Creative >
Manager > Own business
2. Journalist > Academic > PR
Business
3. Film maker > Other work > Film maker
4. Designer >
Designer with
mortgage
5. Sculptor
>Gallery
Owner
>Museum
Director

11. EDUCATIONOCCUPATION
Creative Industries Other Industries
CreativeServicesCulturalProduction
Core Specialists Embedded
INDUSTRY
Curriculum
is here.
Jobs are here.

12. THE EMBEDDED
CREATIVE EMPLOYMENT DIVIDEND
Create
200 jobs
Increase
profitability
by 1% >
Create
1000 jobs
ie. Use creatives as fulcrum to leverage employment in all
sectors.
Fund 200
creatives in
manufacturing
Fund 200
sole creatives
v
v

13. WHY?
Creatives help create resources which are
Rare1
Hard to imitate or2
Excludable3