CCI in Retrospect and Prospect is an in-depth exploration of CCI's influence, impact and contributions since 2005, as well as its ongoing agenda.

1. 1
Future-forming
Creative Industries For All
–– People, Purpose, Planet ––
John Hartley, Wen Wen, Henry Siling Li
Curtin University and Cardiff University; Shenzhen University; Curtin University
L: Globe Theatre Shop, London England. R: Phone box with ad for Hwawei (quoting Y111ueMinjun), Cardiff Wales.
Sage Publications, London
© 2014 the authors

2. Future Forming
• We regard the creative industries as an emergent
phenomenon, not a spent force.
• We adopt a systems approach to communication, culture
and therefore of creativity, rather than an individualist or
behavioural one
• We explore where creativity comes from, how it connects
people, and what it is used for
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3. Whose Creative Industries？
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4. Technology – From the Expert to “Everyone”
Economy – From Sector to “All of It”
Geography – From Advanced to “Everywhere”
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Our Argument

5. Technology：Everyone
Creativity is generated
• in culture
• by Everyone (system), not individual
• through Co-production, not lone creators
• enabled by connected social learning
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6. 6
Two Cases: Jiaoshou

7. Case Study: Corndog
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8. Connected Social Learning
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9. • What is creativity in economic terms?
- Maker Movement - Scenes
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A billboard of Silicon Valley
© Dave Jenson 2011
Colour run in Shenzhen
Source:
http://news.dayoo.com/society/201403/30/53921_35730182.htm
Economy – “All of It”

10. Maker Movement
• 2013: Year of 100 Maker Faire
- “celebrate your right to tweak, hack and bend any
technology to your will”
Source: http://www.makezine.com.tw/1/post/2014/01/2013100maker-faire.html
• 2014: Year of the Maker
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11. Maker Movement
• Makers
- Groups of people using Internet and the newest industrial
technology to make individual manufacturing (Anderson,
2012)
- Tinkers, hobbyists, enthusiasts, amateurs
- Not all inventors: focus on spreading
the existing technology and
encourage new applications
• Mission: to promote a wide participation
of innovation
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12. Maker Movement
• Makerspaces/hackerspaces
- Gym membership: group training, working-out partners.
E.g. Tech Shop
- Incubators/accelerators: seed funding, tutoring. E.g.
HAXLR8R
- Provide access to knowledge
- Encourage cross-boundary cooperation
- Crowd-sourcing. E.g. Kickstarter,
Pozible, Indiegogo, makible.com,
dragon innovation etc.
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Image from Kickstarter website

13. Maker Movement
• Made in China 2.0
"The world centre of maker culture right now, other than the
[San Francisco] Bay Area, is Shenzhen."
- Tom Grec, Dim Sum Labs member
- Shanzhai (copycat) VS innovation
- Open source VS copyright
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www. barackobamaisyournewbicycle.com
Source:phonesonline

14. Maker Movement
• Long-tail (Shirky, 2003; Anderson 2006) of innovation
- Corporations
- Governments
• democratization of design, engineering, fabrication
and education
“It is more about encouraging empowerment, that is,
skill over money, building over buying and creation
over consumption.”
- Adrianne Jeffries
“The Web generation creating physical things rather than
just pixels on screens.”
- Chris Anderson
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Source: http://en.wikipedia.org/wiki/Long_tail

15. Scenes
- From paintings to galleries
- From theatres to pubs
• Currid (2007)
Formal and informal institutions and social events as
consumption sites  nodes of creative exchange  social
production system  creative scenes form in diverse,
open, amenity rich neighbourhood  cultural economy
(symbiosis).
• Straw (2001)
“Webs of microeconomic activity that foster sociality
and link this to the city’s ongoing self-reproduction”
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16. Scenes
• Urban semiosis
- CI-4 Creative Cities: Complexity (and clash)
definition
﹒ Sites for social meeting and mixture as well as friction:
connecting culture and economy, diversity, tolerance,
civility
﹒ Coordination of economic value (GDP; jobs) and
cultural value (meaningfulness, identity, relationships,
boundaries)
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17. • What is creativity in economic terms?
• Our answer
- It is the production of newness in complex adaptive
systems (organized by network) ;
- new knowledge and innovation that allow systems to
renew and change, for themselves, endogenously.
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18. Thank You!
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