Cal Nez Design, 100% Native American Graphic Design and Advertising Agency with over 23 years of experience providing award-winning designs from conceptual design through final printing. www.calnezdesign,com

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Graphic Design
Advertising
100% Native American Company
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21 Years of Experience

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COMPANY OVERVIEW
Cal Nez Design, Inc. is a firm specializing in solving communication and marketing problems
unique to the Native Americans through graphic design. We feel understanding the culture
is an important ingredient to the success of any given design project. The firm is an award-
winning design company with 100% Navajo Indian ownership and qualifying for Navajo
Preference.
We specialize in developing programs and design promotional materials for products and
services, events, governmental services, information exhibits; in short, any situation which
calls for effective communication. We place high emphasis on marketing potentials for each
design rather than producing for the sake of fulfilling an immediate need.
The firm offers a complete range of design services from concept development through final
delivery of products including: illustration, photography, art direction, copywriting, printing
and fabrication supervision. We have extensive experience in the design and production of
communication projects including brochures, annual reports, product literatures, exhibits,
posters, advertisements, calendars, flyers, and packaging.
Our clients include governmental agencies as well as private companies.
Our studio has worked on projects for the Eastman Kodak Company, Amoco Oil Company,
AT&T Universal Card, Smithsonian Institute/National Museum of the American Indian,
Navajo Nation Fair, Office of the President of the United States - National Republican Party,
Navajoland Tourism Office, Klamath Tribe, Salt River Project, Navajo Nation Economic
Development, Mike Leavitt for Governor Campaign, Navajo Tribal Utility Authority, O.C.
Tanner Co., Office of the Navajo Nation Speaker, and many more. (see client list)
Since its inception, Cal Nez
Design, Inc. has won numerous
awards of excellence in design and
communication competition at the
local, regional as well as the national
level.
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—Featured on October 2005 Cover of the Prestigious Utah Business Magazine
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Navajo designer captures magazine cover
Posted: November 08, 2005 / /by: Brenda Norrell / Indian Country Today
SALT LAKE CITY - Cal Nez, Navajo owner and founder of Cal Nez Designs, is
featured on the cover of the October issue of Utah Business magazine as an Ameri-
can Indian businessman who has relied on the excellence of his work, and non-In-
dian business contracts, to excel in his graphic design and advertising agency.
‘’With 85,000 businesses in the state of Utah, to be able to be the poster boy, or
cover information, on Utah Business magazine is really quite an honor,’’ Nez told
Indian Country Today.
‘’I hope it brings motivation to Native Americans; I hope they say, ‘If Cal Nez can
do it, I can do it.’’’
Nez said the secret to excelling in business is believing in oneself and maintain-
ing one’s determination, regardless of the amount of effort needed or the number of
times one must start again.
‘’Keep going and keep going until you make it work.’’
Nez also encouraged American Indian tribes to initiate and support efforts for Na-
tive young people to become involved in entrepreneurships.
‘’They can literally change the economy. Small businesses can become the ‘back-
bone of Indian country.’’’
Nez is originally from Tocito, N.M. His grandparents, the late Bitonie and Mary
B. Nez, raised him. He spoke only Navajo until he entered BIA boarding school in
nearby Sanostee, N.M.
Today, operating his own business in Salt Lake City, Nez said he takes pride in
bridging the gap between cultures and recognizes the support and help of his wife,
Yolanda, and their three children.
The cover story in Utah Business is ‘’The Minority Report: Ethnic Communities Offer Cultural Capital,’’ by Jenie Skoy
and Tabitha Thompson.
Nez told the magazine that his grandparents taught him self-reliance and offered him his first opportunity at business
when they gave him a herd of sheep to tend at the age of 12. The lessons Nez learned as a sheepherder carried over into
his current business, where he produces brochures, exhibits, advertisements and illustrations for books and posters.
‘’The Navajo people do not realize that we already know business: we have rug weavers, craftspeople, stockmen and
stockwomen, who already know the meaning of business,’’ Nez told ICT.
‘’We’re already there.’’
Nez said his message to aspiring young Native business people is: ‘’We need you; we absolutely need you. It would be
great to have young blood.’’
Cal Nez Designs, in operation for 19 years, relies on diverse clients, ranging from the Navajo Nation to the Klamath
Tribe, ATT, Smithsonian Institute, the National Museum of the American Indian, the National Republican Party, Mike
Leavitt for Governor Campaign, O.C. Tanner and Utah Winter Olympics.
‘’I helped bring a whole new philosophy to the Navajo Nation; I changed the direction, design, print quality and integ-
rity,’’ Nez told Utah Business.
Now, Nez’s business is one of about 500 Navajo-owned businesses, according to the Navajo Nation. However, it is
among a handful of Navajo-owned businesses that have existed more than a decade.
Nez pointed out that the artwork in his designs is original. Expressing his philosophy, he said that if one looks closely at
his work, ‘’you will begin to touch his soul and understand what he means by cross-cultural communication.’’
Nez said he strives to reflect Navajo philosophy in his work, including the beauty way. The Navajo prayer, and way of be-
ing, says: ‘’May there be beauty before us. May there be beauty behind us. May there be beauty above and below us. May
there be beauty all around us.’’
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© 1998 - 2005 Indian Country Today. All Rights Reserved
—Featured in Indian Country Today
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PORTFOLIO
Note: All logos observe USA copyright laws.
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Dr.JoeShirleyJJr.
D J S , Navajo Nation President
2003-2011
portraits92407.pdf 1 9/27/07 10:38:41 AM
—Official Portrait and design for
Navajo Nation President Joe Shirley
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—Event Logo
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Utah Department of Workforce Services
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2002 SLC Winter Olympics Games - Host city pin
2002 SLC Winter Olympics Games - Mayor pin
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Navajo Nation Legislative Service
M I S S M I S S
NAVAJO NAVAJO
NATION NATION
Office of Miss Navajo Nation
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NNTV Channel 5
The Navajo Nation
Dine Education / Navajo Nation
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Navajo Nation Special
Diabetes Project
Post Office Box 1390
Window Rock, AZ 86515
Telephone: (928) 871-6532
FAX: (928) 871-6543
Navajo Nation Special Diabetes Project
Navajo Petroleum
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Navajo
Nation
Shopping
Center
Navajo Nation EMS
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