The importance of tourism to Calaveras County.

1. The Calaveras Visitors Bureau Mission
Statement: To serve our members and
community by supporting sustainable
economic growth through the promotion of
tourism in Calaveras County.

2. CALAVERAS TOURISM HIGHLIGHTS
Statistics for the most recent year financial
reports are available:
• Tourism generated $150.5 million in
spending in Calaveras County in 2010.
This total is up 1% from 2009.
• In 2010, travel spending in Calaveras
County generated $59.1 million in
earnings, up 3.2% from the previous
year.
• Visitors spent $26.2 million on retail
while in Calaveras County in 2010.
• Tourism generated $6.2 million in local &
state taxes in 2010.

3. TOTAL TRAVEL SPENDING
Travel spending in Calaveras
County reached a peak of
$155.9 million in 2008, before
the economic downturn.
At its lowest point since 2005,
tourism generated $147.8
million in 2009.
With an upward trend, 2010
showed an increase of 1.8%
and the trend continues to be
positive.

4. VISITOR SPENDING
Where do tourists in Calaveras
County spend their money?
As you can see from this
graph, tourism directly benefits
not only restaurants, lodging,
retail sales and recreation, but
also Calaveras County gas
stations and grocery stores.

5. TAX GENERATION
How does the county benefit
from all that visitor spending?
Tourism in Calaveras County
generated $1.3 million in local
taxes in 2010.
In addition, tourism in
Calaveras County generated
$4.9 million in state taxes in
2010.
This brings tourism tax
generation in Calaveras in
2010 to a total of $6.2 million,
up 4.4% from the previous
year.

6. TRANSIENT OCCUPANCY TAX
TOT (also known as the “tourism
tax”) is a tax assessed on room
nights in our lodging facilities. In
Angels Camp the TOT tax is 10%,
while in unincorporated Calaveras
County, the TOT tax is currently
6%.
33% of the TOT collected in
unincorporated Calaveras County,
and 13% of the TOT collected in
the City of Angels Camp is
reinvested in the Calaveras
Visitors Bureau.
These funds make up the majority
of our annual funding and allow
us to continue generating tourism
business for Angels Camp and
Calaveras County.

7. ANGELS CAMP TOT
Angels Camp’s TOT rate was
raised from 6% to 10% in 2003,
effectively doubling TOT
collections by 2004.
The graph below shows Angels
Camp’s TOT generation of $787.5
thousand compared to Calaveras
County’s $358.9 thousand for
2011.

8. MORE INFORMATION
To generate your own tourism statistics graphs, visit the CVB website
at GoCalaveras.com and navigate to the Member’s Corner from the
VISITORS BUREAU drop down menu:

9. MORE INFORMATION
Click on the link on the side bar that reads: The Importance
of Tourism to Calaveras County. You will see some screen
shots of these graphs, and links to generate your own.
While you’re on the CVB website, check to make sure your
business is listed and includes a great picture and description
and links correctly to your website.
For any changes, email info@gocalaveras.com.