Masthead Research

1. In magazines they usually use a maximum of 3 to 4 main
colours, which are usually bold, strong and eye catching
To attract the attention of the reader and to cause the
masthead to be more memorable so that the reader will
remember the magazine and is them more likely to buy
another issue.
The font is usually very simple and square for the readers
ease also the masthead is usually capitalized which makes it
seem like its shouting at the reader to attract attention and
grab the reader and pull them in.