2. Course requirements
Creative realisation of Media
Coursework
Micro deconstruction of Media
Textual analysis
Coursework
Macro level analysis
Representation
Understanding how media
institutions currently operate
Ability to explore ideas about how
audiences use media
3. Exam
Counts for 50% of overall
marks
1 compulsory question relating
to unseen extract from TV
drama, shown 4 times in the exam
1 compulsory essay
Marks divided equally
4. Exam question example
Discuss the issues raised by an
institution’s need to target specific
audiences within a media industry
which you have studied
This question carries the equivalent
of 1/4 of the AS marks
GET IT RIGHT!
5. Institutions
In a media context an institution is
“An organisation or company that
provide media content whether
for profit or other motive”
Involves the relationship
between
The business,
The media product
The audience
10. The Media Triangle
Originator
The Organisation
£
The Product The Audience
£
11. Traditional view
Single media companies
Broadcast
Newspapers
Recordings
Publishing
Film
Video games
Magazines
IF ONLY IT WAS THAT SIMPLE
12. The multimedia reality
Companies today are all
involved in multi-media activities
Companies today are often
global
New media brings new
opportunities
13. News International
BSkyB/Fox/Astra -
Broadcasting
Programme making - Simpsons
Sky digital subscriptions
Times/Sun/Wall Street
Journal - papers
Examine in detail
14. The Sun
Newspaper
Website
Mobile phones
Calendars
Games via bingo
15. Activity
In groups, discuss to report
back on the following
organisations
BBC
Sony
AOL Time Warner
Virgin Media