1. How the press works
AS Media Studies
KLD

2. Making a newspaper
Sell advertising

3. Making a newspaper
Sell advertising Gather news

4. Making a newspaper
Sell advertising Gather news
Compile copy

5. Making a newspaper
Sell advertising Gather news
Compile copy
Produce paper

6. Making a newspaper
Sell advertising Gather news
Compile copy
Produce paper
Distribute paper

7. Advertising
• Essential revenue stream
• Higher the circulation, the more expensive
• LH/RH
• Targeting the audience
• Newspaper sales falling
• So many alternative (more targeted) ways
of spending marketing budgets.

8. Gathering news
Historically
• Long communication chains
 Originally written(post)
 Telegraph
 Telephone
 Satellites
• No press officers
• Government control of media

10. Gathering news
Now
• Mobile technology
• Population “connected”
• Instant video
• Staged events
• Press officers
• Governments manage their activities to
maximise/minimise media

11. Compile copy
Historically
• The News Room/sub editors
• Hand set type
• Hot metal
• Huge presses

12. Compile copy
Now
• Electronic
• Posted direct from journalist’s laptop in the
field
• Instant update/change
• Colour
• Distance no object
• People power - use of blogs

13. Produce paper
• Paper/trees/environment
• Huge presses
• Highly automated - reduce costs
• Out of date before the ink is dry
 Breakfast TV
 CNN etc
 Internet/RSS

14. Distribution
• Truck from press to local warehouse
• Van from local warehouse to shop
• Bike from shop to door
• All takes
 Time
 People
 Fuel/energy

15. Audience
• More demanding
• More varied
• Wants what it wants NOW
• More willing to look elsewhere for their
needs

16. Making a newspaper

17. Making a newspaper
Sell advertising Gather news
Compile copy
Produce paper
Distribute paper

18. Impact of new technologies

19. Impact of NMT
• NMT will have significant impact
• What
• When
• How
• Finances
• Enabling Technology

20. Group Activity
• Teacher will allocate topic
 Advertising
 News gathering
 Production
 Distribution
• List examples of how new technology might
impact the allocated topic in the future

21. Feedback

22. Design your own newspaper

23. Activity
• Take newspaper
• Cut out all the bits you want - that you
would read
• Cut out the bits you might read
• Throw away the rest
• Estimate how much that is

24. Feedback

25. The future of newspapers

26. The future
“The ink on dead tree model is dead”
Discuss

27. What do people want?
• Instant
• Not “one-size fits all”
• Digital
• Easy access
• Compact
• Transportable
• Convenient

28. Bespoke newspaper
• You can obtain a tailor-made newspaper
free direct to your desktop

29. Headlines linked to detail
Links to website
User choice of content
Up to the minute
Direct to desktop

30. Look Familiar?
Link

31. Newspapers on the web
• Newspapers are on the web - some are
massive
• Competition from BBC and other media
companies
 Extras
 Up to date
 Audience research? What is popular

32. Homework
1. Visit a newspaper website and
register/set up your own bespoke e-
Newspaper
2. Visit the blog site to get further
information and to get links to sign up.

33. The future of newspapers