Michelle Keaney, CEO of Inventing Futures and Daianna Karaian, Head of Brand Strategy of Futerra explain why doing social good can help your bottom line.

1. ALIGNINGSOCIALGOODWITH
COMMERCIALRETURN
MichelleKeaney
CEO
@michelle_if
DaiannaKaraian
HeadofBrandStrategy
@daiannatweets
MarketingWeekLive|26June2014

3. -2
-1
0
1
2
3
4
5
6
2010 2011 2012 2013 2014
LIKE-FOR-LIKESALESGROWTH(%)

6. SO YOU SO WHAT?

12. WHATARE YOU GOING TO DO
ABOUT IT?

14. Being/doing
Profit being sacrificed

18. THEORY OF PROFOUND CHANGE & INNOVATION
Theory U: Otto Scharmer, Presenting Institute, MIT

22. BREAKTHROUGH INDIVIDUALS & ORGANISATIONS

39. HOW CAN I INVENT SOMETHING EXTRAORDINARY FOR MY ORGANISATON?

40. STEP 1:
GAIN AWARNESS
OF YOUR
CONTEXT
STEP 2:
CREATE A FUTURE
FREE FROM THE
PAST
STEP 3:
MAKE A
BREAKTHROUGH
COMMITMENT
STEP 4:
ACT FROM THE
FUTURE NOW
FOUR STEP PROCESS

41. CONTEXT IS DECISIVE

44. THE PAST VS THE FUTURE

48. ACT FROM THE FUTURE: STAND IN THE RESULT

51. WHAT IS THE BREAKTHROUGH COMMITMENT THAT YOU
ARE PERSONALLY GOING TO MAKE IN SERVICE OF THE
BIGGER POSSIBILITY THAT YOU SEE FOR YOUR
ORGANISATION?

52. AFTER TODAY

54. MichelleKeaney
CEO
@michelle_if
DaiannaKaraian
HeadofBrandStrategy
@daiannatweets
www.futerra.co.uk
www.thisisthoughtful.com
www.inventingfutures.org