4. > Audience
- EXISTING HARDCORE GAMERS WHO
LIKE MAKING HEADS EXPLODE.
- “ C A S U A L ” P L AY E R S W H O W O U L D
N O R M A L LY AV O I D F I R S T P E R S O N G A M E S ,
W H O U S U A L LY J U S T P L AY A N G RY B I R D S
OR SOMETHING.
- C O N V E N T I O N A L W I S D O M : TA R G E T I N G
BOTH MARKETS IS IMPOSSIBLE.
>> I DON'T AGREE.
5. > Interaction (Games)
H O W C A N W E E N S L AV E P L AY E R S TO
MAXIMIZE “ROI” AND AUDIENCE
RETENTION, AKA “FUN”?
> Architecture
BUILDINGS = DISGUISED GAME BOARDS.
> Narrative
A U T H O R E D P L O T. Y O U S TA R T W E A K , G E T
S T R O N G A N D K I L L G O D AT T H E E N D .
6. > Interaction (Games)
H O W C A N W E E N S L AV E P L AY E R S TO
MAXIMIZE “ROI” AND AUDIENCE
RETENTION, AKA “FUN”?
> Architecture
BUILDINGS = DISGUISED GAME BOARDS.
> Narrative
A U T H O R E D P L O T. Y O U S TA R T W E A K , G E T
S T R O N G A N D K I L L G O D AT T H E E N D .
7. > Interaction (Games)
HOW CAN A TECHNICAL INTERACTION
(RULES, SYSTEMS) PROMOTE AN
E M O T I O N A L I N T E R A C T I O N ( E M PAT H Y ) ?
> Architecture
CAN A BUILDING TELL A POEM? HOW?
> Narrative
N O N - “ A U T H O R E D ” P L O T. M O R E A B O U T
P L AY E R G E N E R AT E D E M O T I O N A N D M O O D
8. > Interaction (Games)
HOW CAN A TECHNICAL INTERACTION
(RULES, SYSTEMS) PROMOTE AN
E M O T I O N A L I N T E R A C T I O N ( E M PAT H Y ) ?
> Architecture
CAN A BUILDING TELL A POEM? HOW?
> Narrative
N O N - “ A U T H O R E D ” P L O T. M O R E A B O U T
P L AY E R G E N E R AT E D E M O T I O N A N D M O O D
9. > “Rules”
HOW CAN A TECHNICAL INTERACTION
(RULES, SYSTEMS) PROMOTE AN
E M O T I O N A L I N T E R A C T I O N ( E M PAT H Y ) ?
> Architecture
CAN A BUILDING TELL A POEM? HOW?
> Narrative
N O N - “ A U T H O R E D ” P L O T. M O R E A B O U T
P L AY E R G E N E R AT E D E M O T I O N A N D M O O D
10. > “Rules”
HOW CAN A TECHNICAL INTERACTION
(RULES, SYSTEMS) PROMOTE AN
E M O T I O N A L I N T E R A C T I O N ( E M PAT H Y ) ?
> Game Level
CAN A BUILDING TELL A POEM? HOW?
> Narrative
N O N - “ A U T H O R E D ” P L O T. M O R E A B O U T
P L AY E R G E N E R AT E D E M O T I O N A N D M O O D
11. > “Rules”
HOW CAN A TECHNICAL INTERACTION
(RULES, SYSTEMS) PROMOTE AN
E M O T I O N A L I N T E R A C T I O N ( E M PAT H Y ) ?
> Game Level
CAN A BUILDING TELL A POEM? HOW?
> Aesthetic / Meaning
N O N - “ A U T H O R E D ” P L O T. M O R E A B O U T
P L AY E R G E N E R AT E D E M O T I O N A N D M O O D
12. > “Rules”
( 1 ) F I R S T P E R S O N V I E W, ( 2 ) G R AV I T Y,
( 3 ) C A N ' T R U N I N TO WA L L S ,
( 4 ) TO U C H P O W E R U P TO H E A R D I A L O G U E
> Game Level
A C O U R T YA R D ; T H E N , A N A R R O W H A L LWAY
> Aesthetic / Meaning
C O U R T YA R D = S C AT T E R E D D I A L O G U E
H A L LWAY = F O C U S E D M O N O L O G U E
13.
14. > “Rules”
( 1 ) F I R S T P E R S O N V I E W, ( 2 ) G R AV I T Y,
( 3 ) C A N ' T R U N I N TO WA L L S ,
( 4 ) TO U C H P O W E R U P TO H E A R D I A L O G U E
> Game Level
A C O U R T YA R D ; T H E N , A N A R R O W H A L LWAY
> Aesthetic / Meaning
C O U R T YA R D = S C AT T E R E D D I A L O G U E
H A L LWAY = F O C U S E D M O N O L O G U E