Cancer Council NSW has revealed the impact visual marketing can make for serious health campaigns after its first infographic 'Hope' went global, providing crucial cancer information to people in 100 countries. This award winning infographic 'Hope – Turning the Page on Cancer' uses creative design and an interactive build to demystify cancer myths and reveal evidence-based facts on what causes cancer, primary risk factors and five pillars of prevention.

1. ALCOHOL
CONSUMPTION
PHYSICAL
INACTIVITY
OVERWEIGHT
& OBESITY
REPRODUCTIVE
& MENSTRUAL
FACTORS
GENES
& FAMILY
HISTORY
HORMONAL
THERAPY &
CONTRACEPTIVES
GENES
& FAMILY
HISTORY
SMOKING
TOBACCO
(PROBABLE)
RED &
PROCESSED
MEATS
ALCOHOL
CONSUMPTION
LOW FRUIT
& VEG INTAKE
OVERWEIGHT
& OBESITY
BOWEL
GENES
& FAMILY
HISTORY
HIGH
CALCIUM
DIET &
SUPPLEMENT
INTAKE
OLDER
AGE
BREAST
SMOKING
TOBACCO &
PASSIVE SMOKE
URBAN AIR
POLLUTION
LOW FRUIT
& VEG INTAKE
ASBESTOS, DUST,
CHEMICALS
& OTHER
EXPOSURES
FAIR SKIN, RED HAIR
& FRECKLES,
GENES & FAMILY
HISTORY
SUN EXPOSURE
& SUNBEDS
PROSTATE MELANOMA LUNG
All figures for ‘diagnosed in a year’ were recorded in 2008. Please go to the website for references.
WHAT CAUSES THESE CANCERS?
THE FACTS
MELANOMA
10,342DIAGNOSED IN A YEAR
Melanoma is Australia’s 4th most common,
and affects males and females of all ages.
At Cancer Council
TALK TO YOUR GP FOR MORE INFORMATION.
MOST COMMON CANCERS IN AUSTRALIA
THE
What IS CANCER?
of all cancers diagnosed9.5%
of all cancer deaths3.2%
survive 5 years91.6%
of all cancers diagnosed9.0%
of all cancer deaths19.1%
survive 5 years11.8%
CANCER IS A DESTRUCTIVE DISEASE
THAT ATTACKS THE BODY’S CELLS, ORGANS AND TISSUES,
THE BASIC BUILDING BLOCKS OF HUMAN LIFE.
WHATEVER YOUR STORY AND NO MATTER YOUR AGE,
MAKE HEALTHY CHOICES
AND TURN THE PAGE.
MANY CANCERS SIMPLY THROUGH
LIFESTYLE CHOICES & CHECK-UPS.
You CAN PREVENT
Prevent cancer with
these lifestyle changes:
Quit smoking
Protect your skin from
the sun
Maintain a healthy
weight & diet
Exercise regularly
Reduce your alcohol intake
Avoid solariums
Over 100,000 Australians
are diagnosed with cancer
every year.
YET...
will be
diagnosed
with cancer
before the age of 85.
1in3
women
1in2
men& CANCERS
OF
PREVENTABLE.
ARE
LUNG
9,703DIAGNOSED IN A YEAR
Lung cancer is Australia’s 5th most common
cancer. It occurs more o en in males. It is a very
aggresive disease if not caught early. By the time
there are symptoms it has usually spread and is
not curable.
PROSTATE
19,403DIAGNOSED IN A YEAR
Prostate cancer is Australia’s most
common cancer.
of all cancers diagnosed17.9%
of all cancer deaths7.4%
survive 5 years85.3%
BOWEL
14,234DIAGNOSED IN A YEAR
Bowel cancer is Australia’s 2nd most common
cancer and is common in both men and women.
of all cancers diagnosed13.1%
survive 5 years61.8%
of all cancer deaths10.1%
BREAST
12,670DIAGNOSED IN A YEAR
Breast cancer is Australia’s 3rd most common
cancer and is more common in women.
of all cancers diagnosed11.7%
survive 5 years87.8%
of all cancer deaths6.8%
WE KNOW THE FACTS ON WHAT CAUSES MANY
CANCERS AND HOW TO PREVENT THEM.
Together WE CAN HOPE FOR A BRIGHTER TOMORROW.
Ask your GP about
age appropriate screening for:
Breast
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