Persuasive Web Design
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A brief amusing look at Persuasive Web Design and its implementation on those google juice landing pages.
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Persuasive Web Design
- 2. Control Perth BarCamp3 Persuasive Web Design
- 3. Control - Follow Design’s Intent Perth BarCamp3 Persuasive Web Design
- 4. Control - Planned Behaviour •Constraint - limit behaviour response Perth BarCamp3 Persuasive Web Design
- 5. Control - Planned Behaviour •Facilitation - translate intentions into behaviour Perth BarCamp3 Persuasive Web Design
- 6. Control - Planned Behaviour •Motivate - satisfy motives not the behaviour Perth BarCamp3 Persuasive Web Design
- 7. Control Colour Words Shape Perth BarCamp3 Persuasive Web Design
- 8. Control •Visual Design •Verbal Design •Navigational Pathway Design Perth BarCamp3 Persuasive Web Design
- 9. Colour •rgb(256, 256, 256) •Adds to the mix •Excites •Stimulates •Engages Perth BarCamp3 Persuasive Web Design
- 10. Colour •Cultural •Biological •Emotional Perth BarCamp3 Persuasive Web Design
- 11. Colour •We Love Primaries •What of Web 2.0? Perth BarCamp3 Persuasive Web Design
- 12. EMO •strength •determination •anger •good fortune •boldness •desire •power •life (india) •excitement •courage •danger Perth BarCamp3 Persuasive Web Design
- 13. EMO •durability •honor (china) •freshness •jealousy •reliability •optimism •natural •rebirth •good luck •harmony •money (us) •recycle Perth BarCamp3 Persuasive Web Design
- 14. EMO •depth •reliability •conservative •sadness •stability •honor •technology •shame (japan) •professional •trust •order •truth Perth BarCamp3 Persuasive Web Design
- 15. EMO •betrayal •intellect •hope •cowardice •strength •comfort •happiness •optimism •philosophy (china) •liveliness •energy •dishonesty Perth BarCamp3 Persuasive Web Design
- 16. Non Colours Perth BarCamp3 Persuasive Web Design
- 17. EMO •elegance •strength •power •sadness •sophistication •mystery •sexuality •formality •death •fear Perth BarCamp3 Persuasive Web Design
- 18. EMO •cleanliness •virginity •simplicity •precision •purity •peace •death •newness •innocence •sterility Perth BarCamp3 Persuasive Web Design
- 19. Words •Takes 9 seconds and they are gone! •There are emotive Control Words Perth BarCamp3 Persuasive Web Design
- 20. Words •Influence of Other People •Comments and Ratings •How you say it! Perth BarCamp3 Persuasive Web Design
- 21. Shapes - Circle •life •community •attention •renewal •completeness •action •comform •playfulness Perth BarCamp3 Persuasive Web Design
- 22. Shapes - Rectangle •mass •corporate •conformance •constant •stability •conservative •foundation Perth BarCamp3 Persuasive Web Design
- 23. Shapes - Triangle •dynamic •movement •direction •masculine •leading •weak (invert) Perth BarCamp3 Persuasive Web Design
- 24. Examples? Perth BarCamp3 Persuasive Web Design
- 25. Examples http://30dayblueprintforsuccess.blogspot.com/ Perth BarCamp3 Persuasive Web Design
- 26. Examples http://www.killercovers.com/index.php Perth BarCamp3 Persuasive Web Design
- 27. Examples http://www.truthaboutabs.com/flat-sexy-stomach.html Perth BarCamp3 Persuasive Web Design
- 28. Examples https://www.adt.com/resi/programs/search/fire Perth BarCamp3 Persuasive Web Design
- 29. Thank You Gary Barber radharc.com.au Creative Commons Attribution- Noncommercial 2.5 Australia License manwithnoblog.com gary@manwithnoblog.com Thanks to flickr.com and … • Jeremy Brooks • fazen • gruntzooki • Paco CT • -sel • yui.kubo • Miss Baker • k.l.macke • Jeremy Brooks • Pink Sherbet Photography • Midnight-digital • vrogy • night86mare • sgs_1019 • Thomas Hawk • Sarah G… • docman • Mi Pah • Eustaquio Santimano • Graphic Footprints • Georgios Karamanis • just.Luc Perth BarCamp3 Persuasive Web Design