The document discusses creating emotional connections through storytelling. It provides guidance on developing video content tailored for different personalities in the sales cycle, including a "Why" video for new prospects, an "About Us" video for those wanting to understand what is done, a client story video for those wanting proof of success, and a best practices video for existing clients. It emphasizes the importance of authentic storytelling from the viewer's perspective to build trust and credibility.
6. My brother can do really cool
“wheelies” on his motorcycle!
7. My brother can do really cool
“wheelies” on his motorcycle!
!
!
!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost
effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a
high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s
safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really
hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend.
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more
money in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since Mom,
who is scared for Jimmy’s safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad.
In reality, Mom really hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend to him.
Dad was showing off on his motorcycle in the local pub parking lot when Dad’s not yet new girlfriend was walking out to put more money
in the parking meter. Stunned by the ribbing the accelerator and popping up his front tire really caught Shellie's eye since
Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a high rate of speed and can hold the
front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s safety, says that if he doesn’t stop
soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really hates seeing him wheelies since it was
those very same type of wheelies that attracted Dad’s girlfriend to him.
8. My brother can do really cool
“wheelies” on his motorcycle!
!
!
!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost
effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a
high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s
safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really
hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend.
Dad was showing off on his motorcycle in the local pub
parking lot when Dad’s not yet new girlfriend was walking
out to put more money in the parking meter. Stunned by
the ribbing the accelerator and popping up his front tire
really caught Shellie's eye since Mom, who is scared for
Jimmy’s safety, says that if he doesn’t stop soon Jimmy
with ultimately crash his motorcycle and get hurt real, real
bad. In reality, Mom really hates seeing him do wheelies
since it was those very same type of wheelies that attracted
Dad’s girlfriend to him. Dad was showing off on his motor
cycle in the local pub parking lot when Dad’s not yet new
girlfriend was walking out to put more money in the parking
meter. Stunned by the ribbing the accelerator and popping
up his front tire really caught Shellie's eye since.
9.
10.
11.
12. My brother can do really cool
“wheelies” on his motorcycle!
!
!
!
My brother Jimmy is really good at doing “wheelies” on his motorcycle! In fact, he can execute them so well that it looks almost
effortless as he motors down the road. Amazingly, at the drop of a dime, he can lift the front wheel of his motorcycle while traveling at a
high rate of speed and can hold the front wheel up in the air for really, really, long distances at a time. Mom, who is scared for Jimmy’s
safety, says that if he doesn’t stop soon Jimmy with ultimately crash his motorcycle and get hurt real, real bad. In reality, Mom really
hates seeing him do wheelies since it was those very same type of wheelies that attracted Dad’s girlfriend.
Dad was showing off on his motorcycle in the local pub
parking lot when Dad’s not yet new girlfriend was walking
out to put more money in the parking meter. Stunned by
the ribbing the accelerator and popping up his front tire
really caught Shellie's eye since Mom, who is scared for
Jimmy’s safety, says that if he doesn’t stop soon Jimmy
with ultimately crash his motorcycle and get hurt real, real
bad. In reality, Mom really hates seeing him do wheelies
since it was those very same type of wheelies that attracted
Dad’s girlfriend to him. Dad was showing off on his motor
cycle in the local pub parking lot when Dad’s not yet new
girlfriend was walking out to put more money in the parking
meter. Stunned by the ribbing the accelerator and popping
up his front tire really caught Shellie's eye since.
32. PLAN
Where is your audience?
Identifying them by the four
stages of your sales cycle
01: Fran
02: Dan
03: Claire
04: Bob
33. The four Personalities of your sales cycle
PLAN
Meet Fran
Meet Dan
Meet Claire
Meet Bob
FOUND
DIGEST
CONFIRM
BELIEVE
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
34. The four Personalities of your sales cycle
PLAN
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
40. The four Personalities of your sales cycle
PLAN
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
46. The four Personalities of your sales cycle
PLAN
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
64. The four Personalities of your sales cycle
PLAN
01: Fran
02: Dan
03: Claire
04: Bob
FIND
DIGEST
CONFIRM
BELIEVE
≈
!
?
UNAWARE
AWARE
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
113. Getting permission to interrupt!
PRESENT
MARKETING
VIDEOS
AUDIENCE
SHIFT
{
!
Meet Trigger
TOUCH
DON’T CARE
ONGOING
CARE
nce
die
Au ift
Sh
Meet Fran
SALES
VIDEOS
Meet Dan
Meet Claire
Meet Bob
FOUND
DIGEST
CONFIRM
BELIEVE
{
!
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
114. PRESENT
MARKETING
VIDEOS
{
!
Meet Trigger
TOUCH
DON’T CARE
ONGOING
CARE
nce
die
Au ift
Sh
Meet Fran
Meet Claire
Meet Bob
FOUND
SALES
VIDEOS
Meet Dan
DIGEST
CONFIRM
BELIEVE
{
!
Getting
permission
to interrupt!
!
≈
?
AWARE
CURIOUS
$
I LIKE IT
$$
I’M BUYING
BUY AGAIN
INTRODUCE
TELL
PROVE
REINFORCE
WHY
ABOUT US
CLIENT STORY
BEST PRACTICES
124. 10
EP 01
EP 02
EP 03
EP 04
EP 05
EP 06
Neuroscience | Storytelling | Branded Content | Video SEO | Persuasion | Sales Videos
10
10
9
8
!
!
WHY STORY
ABOUT US
CLIENT STORIES
BEST PRACTICES
!
!
!
!
VID 01 Everything
we do is about
creating Emotional
Connections
VID 01 Authentic
VID 01 IOS
VID 01 Story.Book
!
!
!
VID 02 Story.Book
VID 02 Gatorade
VID 02 Video Hosting
!
!
!
VID 03 FDCB
VID 03 Federal Signal
VID 03 Roadmap
!
!
VID 04 Rockwell
VID 04 Why WS