The document outlines strategies for connecting with viewers through video on an ongoing basis. It discusses implementing a bolt-on video process to connect video with viewers initially. It emphasizes the importance of creating an authentic emotional connection with viewers through storytelling. Finally, it discusses maintaining emotional equity with viewers by delivering video content to them regularly over time on an ongoing basis.

5. CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

6. CONNECT01VIDEO TO VIEWERS =
Bolt.On Process

7. FIND
INTRODUCE
INDUSTRY XPERT
EXTERNAL
DIGEST
TELL
ABOUT US
WEB ASSETS
CONFIRM
PROVE
CLARITY
PROSPECT DB
BELIEVE
REINFORCE
BEST PRACTICES
CLIENT DB
CF D B
Fran Dan Claire Bob
!AWARE
≈I LIKE IT
$I’M BUYING
$$BUY AGAIN
?UNAWARE
Sales
Stage
Your
Story
Story
Style
Placed
Change
CONNECT01VIDEO TO VIEWERS =
Bolt.On Process

8. CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
POST TO
PUBLISHERS
STORYBOOK
ONGOING
POPULATE TO
YOUR WEB SPACE
STORYBOOK
STAGNANT
EMAIL TO
PROSPECTS
STORYBOOK
ONGOING
EMAIL TO
CLIENTS
STORYBOOK
ONGOING
Action
Bread
Crumb
Delivery
Flow
BLOGS
COMMUNITIES
MOBILE
CONTENT SITES
STORYBOOK
HOME
PRODUCTS
ABOUT US
OUR PEOPLE
STORYBOOK
SOCIAL
EMAIL
PROSPECTS DB
STORYBOOK
SOCIAL
EMAIL
CLIENTS DB
STORYBOOK

9. CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
FIND DIGEST CONFIRM BELIEVE
PRIMARY
SECONDARY
UTILITY
PAIN SCORE
DISTRIBUTION
VEHICLE

10. CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

11. What is an Emotional Connection?
Heart Data Distribution Personal
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

12. Gut feeling
Facts & Data
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

14. CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

15. 01. Primary
Emotional Connection
02. Secondary
Emotional Connection
Cart before the horse
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

16. 01. Primary
Emotional Connection
02. Secondary
Emotional Connection
Horse before the cart
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story

17. CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
What makes a Story?
Question Journey Reflection Reward Story
?

20. CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
F
Client
V
Viewer
Facts
Data
Compliance
Relevant
Believable
Reward

21. CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
F
Client
V
Viewer
Facts
Data
Compliance
Relevant
Believable
Reward

24. CONNECT03ON AN ONGOING BASIS =
Emotional Equity

25. ✆
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

26. ✆ $
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

27. ✆ $
4 weeks
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

28. ✆ $
4 weeks
✔
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

29. ✆ $
4 weeks
✔
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

30. ✆ $
4 weeks
✔
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

31. ✆ $
4 weeks
✔ ▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

32. ✆ $
4 weeks
✔
x
▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

33. ✆ $
4 weeks
✔
x
▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

34. ✆ $
4 weeks
✔
4
x
▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

35. ✆ $
4 weeks
✔
4
x
▶ ▶ ▶ ▶
18
mn
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

36. Email Clicks WITH
Embedded video
Email Clicks WITHOUT
Embedded video
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

37. CONNECT01VIDEO TO VIEWERS =
Bolt.On Process
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
CONNECT03ON AN ONGOING BASIS =
Emotional Equity

38. STORYBOOK
B Y C A N T A L O U P E . T V
CONNECT03ON AN ONGOING BASIS =
Emotional Equity
CONNECT02VIEWERS TO EMOTION =
Authentic / Emotional / Story
CONNECT01VIDEO TO VIEWERS =
Bolt.On Process