Small Businesses are looking to leverage digital marketing more than they have ever before. Given the vast variety of options that businesses have at their disposal, it gets difficult to separate the signal from the noise. Read this guide for a simple and short introduction to Digital Marketing for Small Businesses. You will get: - Some historical perspective on Digital Marketing - The key channels of Digital Marketing at your disposal - Benefits of using each of these channels - Tips of getting started with Digital Marketing Key topics include: - Search Engine Optimization (SEO) - Search Engine Marketing (SEM) - Social Media Marketing (SMM) - Email Marketing - E-Commerce - Content Marketing

2. Table Of Contents
• Digital Marketing Definition……………………………………………………………………………..3
• Small Businesses Are Adopting Ecommerce……………………………………………………..4
• An Interesting Statistic………………………………..……………………………………………………5
• Changes in digital marketing…………………………………………………………………………….6
• Why digital marketing?..................……………………………………………………………………7
• Digital marketing strategies for small businesses………………………………………………8
• Email Marketing Benefits………………………………………………………………………………….9
• Benefits of social media marketing………………………………………………………………….10
• Benefits of content marketing strategies…………………………………………………………11
• Importance of search engine optimization………………………………………………………12
• Pay per click benefits……………………………………………………………………………………….13
• A Question………………………………………………………………………………………………………14
• Some Options………………………………………………………………………………………………….15
2

3. Business Dictionary defines it as the promotion of
products or brands via one or more forms of electronic
media. Internet marketing is a major component of
digital marketing.
“Digital Marketing” Definition
3

4. After the success seen by larger players to build
their brand loyalty and increase sales, small
businesses are embracing this concept:
A survey done by Freelancer.co.uk saw that
businesses hiring experts to create an ecommerce
site was up 19% in the first quarter of 2013 while
orders for Magento and shopping carts saw a 14%
and 18% rise respectively. (survey from 280000 jobs
online)
Small Businesses are adopting
Ecommerce
4

5. Here’s an interesting statistic
• Five years ago, just 10% of small businesses
were using social media for marketing
purposes. In 2013, that number has jumped to
87%.
5

6. What else has changed in the last 5 Years?
6

7. Why Digital Marketing?
As per a study conducted by Inc. magazine and
Vocus, a cloud software provider, the top reasons
small businesses use digital marketing are to
– Drive sales
– Increase brand awareness
– Reach new customer segments
– Drive customer engagement
– Identify usable customer insights
– Save money/improve productivity
7

8. Popular Digital Marketing tools for small
business
• Email Marketing
• Social Media Marketing
• Content Marketing Strategies
• Search Engine Optimization (SEO)
• Search Engine Ads (SEM)
8

9. Email Marketing - Benefits
• Simple and Low Cost
• Targeted
• Measurable Results
• Global yet Personal
9

10. Social Media Marketing - Benefits
10

11. Content Marketing Strategies - Benefits
• Relatively cheaper than paying for website
traffic
• Credibility
• Stronger customer relationships
• Educated and empowered customers
• Fewer complaints
11

12. Search Engine Optimization - Benefits
• Target a local demographic
• Helps increase number of leads or sales
• Helps bypass competition
• Helps find new market and explore new
economies
12

13. Search Engine Ads (SEM) - Benefits
• Capture a captive audience
• Local Exposure
• ROI focused Investment
• Great way to test interest
• Provides measurable results
13

14. A Question…
So then, how does a small business
owner market their business online,
while also running day to day
management?
14

15. Some Options
• Retain a digital marketing agency – can get
expensive, but they do all the heavy lifting
• Focus on top social networks like Twitter,
Facebook and LinkedIn
• Leverage e-commerce platforms like Shopify,
Zepo, Magento
• DIY with specific marketing software
15

16. About Canvass
Powerful All-in-One Marketing Software
Several marketing campaigns from a single, easy to use
dashboard
http://canvass.in | info@canvass.in | @GetCanvass
16