This is a document that showcases what we do to help to revive our client's brands to be more focus, strategic and make an impact at their bottom line.

1. © CANVASSCO 2016
CANVASSCO’S SOLUTIONS
DEVELOP AND IMPLEMENT
BRANDING AND MARKETING
STRATEGY
Date: March 2016

2. WHAT WE DO
TO HELP CLIENTS DEVELOP
BRANDING STRATEGY

3. MARKET ANALYSIS
We analyse market environment to
identify trends that are affecting our
client’s business
3© CANVASSCO 2016
Case Study
A client, who is a market leader for metal and steel
supply for construction materials, tools and equipment
used in poultry, fishing and farming industries, would like
to develop a pull marketing strategy via branding new
product line targeting at end-users, similar to “Intel-
Inside” marketing campaign to brand B2B products.
Prior to design branding strategy and marketing
campaign, we helped the client identify:
• Market size and growth
• Target customer segment and their buyer persona
• Key locations for new product launches
• Customer’s problems
The information are used to develop key benefits to
promote the new product, content for marketing
materials, brand direction and marketing plan and
activities
METHODOLOGY
DESK
RESEARCH
IN-DEPTH
INTERVIEWS
WITH
CUSTOMERS
ANALYSIS
WORKSHOP
WITH CLIENTS
We conduct desk research
to identify locations for F2F
interviews with customers.
Data collected from
interviews are used as a fact
book to conduct workshops
with clients
SAMPLE
Sample of report we
submitted to clients

4. BRAND HEALTH STUDY
Measure brand’s strength, benchmark to
key competitors and understand customer
perception
4© CANVASSCO 2016
Case Study
A client is planning to rebranding its business and would
like to assess whether they should keep their current
brand or rebranding into a new concept. Based on their
requirements, we conducted quantitative survey to
understand:
• brand’s strengths
• customer perception about their brand
• brand’s performance comparing to competitors
The information are used to help client makes decision
on brand direction and strategy and initiate plans to
improve services and sales channel to increase brand’s
strength.
METHODOLOGY
We conduct quantitative
research with random
sample who are potential
customers within client’s
targets. Analysis frameworks
used for this projects
include:
BRAND
EQUITY
BRAND
ASSOCIATION
BRAND
POSITIONING
SAMPLE
Sample of report we
submitted to clients

5. CUSTOMER
EXPERIENCE
Understand customer experience, life
cycle and their needs
5© CANVASSCO 2016
Case Study
A client, who is one of the major retailer in Thailand is
looking to rebrand their shopping mall to be competitive
with other competitors. Therefore, they would like to
understand customers’ behaviour and their perception
on how customers engage with their brand.
we helped the client to:
• Understand customer’s life cycle
• Segment customers based on their lifecycle and
their lifestyle
• Understand customer’s need
The information are used to develop new shopping
centre concepts based on customer lifestyles in order to
attract new customers, increase spending among
current fans and win-back old customers.
METHODOLOGY
IN-DEPTH
INTERVIEWS
WITH
CUSTOMERS
OBSERVE
ACTUAL
EXPERIENCE
MOOD BOARD
ANALYSIS
We conduct a deep dive
customers interview by using
focus group technique and
mood board to assist
respondents to explain their
ideas, express their emotion
and describe their
experience.
SAMPLE
Sample of report we
submitted to clients

6. BRAND CONCEPT
CURATION
Design new brand concepts based on
business trends and customer’s demand
6© CANVASSCO 2016
Case Study
A client has several products and services targeting
mass market and various segments and has been
operating under their old brand for several years. To be
competitive in a current market place, the client would
like to do rebranding that is relevant to current
customers and attract new potential customers. For this
project we help the client to:
• collect customer’s opinion and trends that are
affecting their business
• identify client’s strengths and brand assets
• create brand concepts based on customers’
demand and business trends
The information are used to identify 10 concepts that are
relevant to client’s strengths and customer’s needs. The
concepts then, we conduct quantitative survey for
concept test and organise workshops for business case
evaluation.
METHODOLOGY
We conduct in-depth
interviews with customers
and work closely with clients
via workshops and their past
marketing materials, then we
creatively identify 10
concepts to further testing:
IN-DEPTH
INTERVIEWS
ANALYSIS
WORKSHOP
SAMPLE
Sample of works we
did for clients
QUANTITATIVE
MARKET
RESEARCH

7. DESIGN BRAND
IDENTITY
Understand customer experience, life
cycle and their needs
7© CANVASSCO 2016
Case Study
A client would like to increase their market share with a
new premium product line. Based on a market study we
conducted for a client, we designed a brand personality,
logo, website, marketing materials (e.g. brochures, flyers,
ads and etc) to help the client launch new product. Our
design are based on the following dimension:
• Key customers concerns (what’s different color
mean to them)
• Key content to be on marketing material e.g. slogan,
tagline, logo’s meaning
• Layout that’s are easy to understand and reflect
brand’s personality
The marketing material we have designed, were used to
launch new product. We design marketing materials to fit
with what’s customer are looking for and we work on
layout that’s makes it easy for salesperson to present
their products to customers.
METHODOLOGY
KEYWORDS
CREATIVE
FACTORY
DESIGN
STORYTELLING
The process of designing
brand identity is to
understand customers’
perception and key issues
they are facing and then
creatively generate design
concepts
SAMPLE
Sample of report we
submitted to clients

8. WHAT’S NEXT?
WE HELP CLIENTS TO LAUNCH
THEIR BRANDS IN LOCAL MARKETS

9. DESIGN MARKETING PROGRAM AND KPI
First step is to identify appropriate marketing program and KPI to measure outcomes
9© CANVASSCO 2016
Strategy and Objectives Action Plan and budget KPI
Fine tune marketing
strategy and business
objectives
Propose marketing plan
and marketing budget
Set Key Performance
Indicators

10. BUILD CUSTOMER DATABASE
Then, we build a potential ‘early adopter’ customer database
10© CANVASSCO 2016

11. ORGANISE B2C/B2B EVENTS
To create marketing impact on the bottom lines
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Product launch at
dealer’s location
The event at dealer's locations
to introduce new product to end
users. The event leads to retail
market development and
generate sales.
B2B Matchmaking
Event in Jakarta
Participated by over 100
key manufacturers,
retailers and distributors
for housewares products

12. CREATE CONTENTS
We create content to be used for inbound and outbound marketing
12© CANVASSCO 2016

13. WE DO
CUSTOMISED MARKETING
SOLUTION FOR CLIENTS

14. © CANVASSCO 2016
THANK YOU FOR YOUR ATTENTIONS
QUESTIONS & ANSWERS
www.canvassco.com