2013 Women in Business Conference - Alexandria, Louisiana

1. Tobias Wilhelm
Member AAPC
Principal – Captivate Minds LLC
Marketing Guru & Political Strategist

2. • What are you trying to accomplish?
• Which office best fits these goals and your
qualifications?
• Are you able to commit the time required
for both campaign and term in office?
• Are you healthy enough, mentally and
physically?
• Is your spouse supportive?

3. • Exploratory Committee
– Host small gathering and ask questions
– You can not run alone! Involve your core
support system!
– In charge of asking tough questions and
being honest!
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40/60 Rule – 40% will come through
Attendance does not equal support
Precincts and Constituents
Financial & People Requirements

4. • Form Follows Function
• Initial Campaign Structure:
– Campaign
– Campaign
– Campaign
– Campaign
– Campaign
Manager
Chairperson
Treasurer
Counsel
Strategist
• Qualified Benchmarks

5. • Who are the opponents?
• What are the key issues to VOTERS?
• What is your platform? What is your
position on key issues? How do you
compare to others?
• Likely Voters? How many votes will it
take?

6. Analytical Observers
Strategic Planners
Will handle unexpected crises
You should enjoy being around them
& trust them
• Share general political philosophy
• Paid to ALWAYS tell YOU the truth
• Creative & Competent
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Issues
Fundraising
Grass Roots
Media and Public Relations
Public and Private Appearances
Advertising
Get Out The Vote

9. Leader willing to take charge
Confident in public setting
Good with all types of people
Able to take a stand on issues
Good under pressure
Remember: you can seldom please
everybody!
• Prepared to win … or lose!
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Alexandria Mayor & City Council Seats
Pineville Mayor & City Council Seats
Rapides Parish School Board
City Judge & City Marshall Alexandria
City Judge & City Marshall Pineville
Rapides Parish District Attorney
District Judges
plus several dozen other elected
positions!

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Secretary of States Office - sos.la.gov
Local Registrar of Voters Office
Local Clerk of Courts Office
Local Planning Commission
American Association of Political
Consultants – www.theaapc.org

12. Call 318-709-9800 xt 701
Email tobias@captivateminds.com
Visit CaptivateMinds.com
Find Tobias Wilhelm and his company
Captivate Minds on Facebook, LinkedIn and
other social media
• This Presentation is available at
www.slideshare.net/CaptivateMinds
OR VIA THIS QR CODE
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