Hidden Heroes: Buried Treasure In Your Database
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Hidden Heroes: Buried Treasure In Your Database
- 1. #C2Webinar Hidden Heroes: Buried Treasure in Your Database Presented by: Fraser Green, Good Works Ryann Miller, Care2 #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 2. #C2Webinar Citizens use Care2 for: Starting or signing petitions Spreading news Commenting on blogs Donating $ Joining nonprofits Nonprofits use Care2 for: Recruiting Donors & Supporters Traffic/Branding/Awareness Advocacy Building Facebook fan base Watch the full presentation here: http://hub.am/11oi62F
- 3. #C2Webinar Hidden Heroes â the Buried Treasure in Your Database Fraser Green Principal and Chief Strategist @_GoodWorks_ Ryann Miller Director of Nonprofit Services @ryann Watch the full presentation here: http://hub.am/11oi62F
- 4. #C2Webinar 1. context portfolio-think Watch the full presentation here: http://hub.am/11oi62F
- 5. #C2Webinar Floating policy ideas before introducing legislation. A trial run if you will. Watch the full presentation here: http://hub.am/11oi62F
- 6. #C2Webinar Letâs be donors â and NOT fundraisers â for just a few minutes. Watch the full presentation here: http://hub.am/11oi62F
- 7. #C2Webinar two great books Watch the full presentation here: http://hub.am/11oi62F
- 8. #C2Webinar we give four ways: tipper buyer donor investor Watch the full presentation here: http://hub.am/11oi62F
- 9. #C2Webinar Tipper #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 10. #C2Webinar Tipper #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 11. #C2Webinar Buyer
- 13. #C2Webinar Donor #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 14. #C2Webinar Donor #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 15. #C2Webinar Investor #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 16. #C2Webinar Investor #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 17. #C2Webinar 2. research âWe have two ears and one mouth so that we can listen twice as much as we speak.â Epictetus Watch the full presentation here: http://hub.am/11oi62F
- 18. #C2Webinar DM Donor Profile â˘older (80% 60+) â˘churchgoer â˘2:1 female:male â˘70% retired â˘wide education range â˘80% empty nest â˘average income â˘majority 65+ â˘churchgoer â˘70% female â˘55% retired â˘majority university â˘80% empty nest â˘higher income Watch the full presentation here: http://hub.am/11oi62F
- 19. #C2Webinar we tested upgrade to: monthly mid-level ($500) bequest Watch the full presentation here: http://hub.am/11oi62F
- 20. #C2Webinar tested $500 giving 80%+ awareness of giving/recognition very few see recognition as important (3%) 55% of US respondents have given $500+ 17% of Canadians have given $500+ Watch the full presentation here: http://hub.am/11oi62F
- 21. #C2Webinar HERO ($500+) Donor Profile â˘Income $75K+ â˘Bequest donor â˘Gives to 20+ charities â˘Churchgoer â˘University grad â˘Income $75k+ â˘Bequest donor â˘Gives to 20+ charities â˘Male (60%) Watch the full presentation here: http://hub.am/11oi62F
- 22. #C2Webinar WHY do they do it? (Canadian focus groups) Judeo-Christian ethic commitment to cause trust organization IMPACT/RESULTS sense of ownership/control (bluefrog) NOT for recognition NOT for taxes Canadian donors are short-listing charities! Watch the full presentation here: http://hub.am/11oi62F
- 23. #C2Webinar http://www.bluefroglondon.com/downloads/papers/Mid_Value_Donor.pdf Great study on âmid-value donorsâ from Bluefrog in the UK 20% noblesse oblige 20% humble and holy 60% middle class heroes Watch the full presentation here: http://hub.am/11oi62F
- 24. #C2Webinar 3. WHY should you do HEROŠ? 1. Boost annual revenue 2. Major Gift Farming 3. Bequest potential! Watch the full presentation here: http://hub.am/11oi62F
- 25. #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 26. #C2Webinar âGo deep more than wideâ Judith Nichols - 1999 Watch the full presentation here: http://hub.am/11oi62F
- 27. #C2Webinar 4. how to get started Watch the full presentation here: http://hub.am/11oi62F
- 28. #C2Webinar how is HERO asking different? Head Heart Soul Watch the full presentation here: http://hub.am/11oi62F
- 29. #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 30. #C2Webinar gimme one good reason! #C2Webinar Watch the full presentation here: http://hub.am/11oi62F
- 31. #C2Webinar WHO do you target? Previous gift size(s) Loyalty (number lifetime gifts) Postal/zip codes Monthlies! ($42/mo = $500/yr - $84/mo = $1,000/yr) or, you could always ASK them! Watch the full presentation here: http://hub.am/11oi62F
- 32. #C2Webinar cohorts pre-1946 1946-1966 1967-1982 post-1982 Civic BOOMER Gen X Millenial Watch the full presentation here: http://hub.am/11oi62F
- 33. #C2Webinar how do you construct the ask (mail-based) ⢠tell a story ⢠the Harry Rosen touch ⢠present problem/solution â heart/head ⢠acknowledge the big ask ⢠show dramatic outcome ⢠leverage HERO gift with annual gifts ⢠promise stewardship ⢠offer great humanitarian VALUE ⢠use aspirational language Watch the full presentation here: http://hub.am/11oi62F
- 34. #C2Webinar the designation issue ⢠the offer needs to be SOMEWHAT specific ⢠finding your balance point ⢠what Gilles said after focus groups (rather have $1 than $10) Watch the full presentation here: http://hub.am/11oi62F
- 35. #C2Webinar the package you spend a buck for a $30 gift how much would you spend for $500? Watch the full presentation here: http://hub.am/11oi62F
- 36. #C2Webinar leverage annual gifts one dam â 300 farms X-ray machine â25 patients per day maternal health clinic â 500 mothers/years new staff position â 70 clients/week new oven â 600 meals/day for ten years Watch the full presentation here: http://hub.am/11oi62F
- 37. #C2Webinar plan the back end! (always an opportunity to stand out from your competitors) ⢠super-fast acknowledgement ⢠sincere thank you ⢠update on program/project/impact ⢠ask for input ⢠24/7 service â name, position, all possible contact info Watch the full presentation here: http://hub.am/11oi62F
- 38. #C2Webinar Fraser Green fraser@goodworksco.ca @_GoodWorks_ www.goodworksco.ca Ryann Miller ryann@care2team.com @ryann www.care2team.com thank you! questions? contact us! Watch the full presentation here: http://hub.am/11oi62F