Dominos recently changed their advertising strategy following an admission of flaws in their pizza. They created a new "Yes we did" campaign focusing on their improved pizza. The document proposes a "Yes we did...again" campaign where customers could submit videos to Dominos for a chance to meet the CEO and taste an "improved" pizza, showing Dominos is still listening to feedback. Social media like Facebook and Twitter would promote the campaign and help monitor its success.
3. Defining Domino’s Dominos advertising strategy recently underwent a dramatic change. Following the admittance of their flaw, Domino’s created a new focus on their improved pizza. Watch the video below to get a more in depth view into the “Yes we did” campaign. Mea Culpa Campaign Mea culpa is a Latin phrase that translates into English as "my fault", or "my own fault".
11. Yes we did…again Create webpage which allows you to directly send videos to Domino’s. Videos will be randomly selected for a contest in which the most believable and upset customer will receive a meeting with the CEO with an ‘Improved’ pizza tasting. Making consumers say “Oh no they didn’t” and our reply simply being Yes we did…again
12. Social Media Facebook/Twitter Utilize Domino’s Twitter page to use a word of mouth tactic to get the word out about the campaign Using Facebook Fan-page to encourage direct video submission Click Below To Visit
13. Words that matter Key Words Pizza Improved Pizza takeover Mea Culpa Fresh Ingredients Puffery Delicious
15. Receiving Feedback Blogging Encourage bloggers to analyze campaign Social Media Monitoring Use Google analytics, twitter clients, and SEO to monitor visiting consumer information and social footprint Twendz, HootSuite, Facebook Insights, #of Submitted Videos
