State of Digital Marketing 2015 presented by Carlos Gil, Digital Strategist, at the 54th Annual American Marketing Association Conference in St. Louis, MO. 1. Digital Marketing Defined 2. Social Media Has Evolved 3. 2015 is the "Year of the Customers" 4. The Challenge for Brands (Explained) 5. What Executives Want To Know 6. ROI Defined 7. How Do You Get There? 8. Home Depot Example 9. Multi-Channel Strategy 10. Customer Experience Matters 11. People Trust People - Not Logos 12. Consumers Want To Be Engaged -- Not Sold To 13. Coca-Cola #ShareACoke Example 14. It's All About The Customer 15. 5 Predictions Let's Connect: http://www.linkedin.com/in/CarlosGilOnline Follow on Twitter: http://www.twitter.com/CarlosGil83 ----------------- Marketing, internet marketing, social marketing, digital marketing, marketing, multicultural marketing, internet of things, social media, social media tips, customer, consumer, brand marketing

2. Carlos Gil, Digital Strategist
Start-up Founder, JobsDirectUSA, 2008 – 2012
Social Media Manager, BI-LO & Winn-Dixie
Supermarkets, 2012 – 2014
Head of Digital and Social Media, Save-A-Lot,
2014 - 2015
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3. Digital Marketing Defined
Digital marketing, including social media, helps drive
sales through engaging content and conversation
which builds brand awareness and customer loyalty.
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4. Back in the day…
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5. Social Media Has Evolved
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Social media is about people, without people there is
no social media…

6. 2015 is the “Year of the Customer”
Today’s consumer has more accessibility than
ever before
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7. Your iPhone Does All of This…
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8. What Does This Mean for Marketers?
Digital marketing is fragmented because of
multiple touch points
Consumers are evolving quicker than brands
2015 is NOT about digital marketing changing –
it’s about changing your overall strategy to be
centered around the customer
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9. The Challenge for Brands is…
How do to be relevant and ahead of the
curve
How can you be a media company but
also tell a story and sell products?
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10. You Have to be Where Customers Are
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11. “How do you measure the ROI of
digital marketing and social media?”
Executives Want to Know…
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12. Consumer engagement (i.e. impressions, clicks, etc.)
which lead to conversions, such as: incremental
website visits, e-coupon downloads, loyalty card opt-
in’s, and e-commerce or POS transactions.
ROI Defined...
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13. How do you get there?
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14. It’s all about the customer and their
path to purchase
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15. Marketing is not about print circulars, or
online ads, it’s about connecting
customers with solutions that meet their
needs
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16. Home Depot
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17. Home Depot
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18. Home Depot
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19. Home Depot
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20. Multi-Channel Strategy
How customers consume content varies based on the marketing
medium: e-mail, mobile, social media, print, TV/radio, at-home
and in-store
Defining your audience is the key
Social media is not a “one size fits all” solution to drive
incremental awareness/sales
Brand and Agency partners need to be collaborating
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21. Customer Experience Matters
Customers are connected,
influential, and they expect that you
engage with them – it’s not an
option anymore.
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22. Customer Experience in Real-
Time Matters Too!
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23. People Trust People – Not Logos
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24. #RealTalk
Brands must BE social vs. being
on social media
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25. Customers don’t want to be sold
to, they want to be engaged
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26. Coca-Cola #ShareACoke
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27. It’s All About the Customer…
Marketers need to be brand
storytellers and content curators –
sales is driven by informed, and
engaged, loyal consumers
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28. 5 Predictions
1. Digital Marketing jobs will be in high demand
2. By years end, Snapchat will lead the way in new user growth
3. Brands go back to investing in e-mail & owned channels vs. paid
social media
4. Twitter will be the go-to for search over Google
5. As advocacy grows, more CMO’s and CEO’s will be on Twitter
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29. Closing note…
Today, marketing is not defined
by how many people you reach
but by how many people you
influence
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30. Thank you 
• Email: carlos@carlosgil.biz
• Phone: 904-536-5764
• LinkedIn.com/in/CarlosGilOnline
• www.carlosgil.biz
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