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DRIVING
BUSINESS PERFORMANCE
THROUGH MEMBER
COMMUNICATIONS
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
1
INDUSTRY
CONTEXT
THE ENDOF
MEMBERSHIP AS WE
KNOW IT
Driving Business Performance Through Member Communications
COMMUNICATIONS PERFORMANCE
2
THINKING ABOUT THE
PRODUCT
WHAT IS YOUR
CUSTOMER
REALLYBUYING?
“THERE IS ONLY ONE WAY OUT
OF THIS MESS: OUTCOME-BASED
MEMBER BENEFITS”
- Sarah Sladek
MEMBER BENEFIT MATRIX
- ASAE, 2011
1
2
3
4
5
6
7
8
9
1 2 3 4 5 6 7 8 9
MOST SOME LESS
MOSTSOMELESS
Problem Solving
Emotional
Optimal
Position
Driving Business Performance Through Member Communications
3
BUILDING RELATIONSHIPS
& RELEVANCE
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
Driving Business Performance Through Member Communications
17
INFORMATION
E
O
I
O
N
M
VALUE
CONTENT
RELATIONSHIP
RETENTION/
RECRUITMENT
PROPOSITION
PLAN
TO
SUCCEED
WWW.INGENIUMCOMMUNICATIONS.COM
@carolinekealey
caroline@ingeniumcommunications.com
Want to become a communications rock star? Get started
with the Results Map Handbook. Full of easy to use templates,
worksheets, samples and case studies covering the full spectrum
of communications, the Handbook is your ticket to stardom.
Get your copy today!
BE Strategic, add value,
do more with less.
info@resultsmap.com 613.729.1721 www.resultsmap.com
Learning Opportunities
Using tools and templates that are easily applied to your
day-to-day, our retreats and training workshops provide
common ground that can transform the strategic impact
of your communications team.
Find the workshop that’s right for you!Book
YOUR WORKSHOP
NOW
BUY
NOW
for $129

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Driving Business Performance Through Member Communications