Ingenium Communications presentation of Guiding the Process of Communications Dashboard Development, Connect with Caroline Kealey at Ingenium Communications: WEBSITE: http://www.ingeniumcommunications.com TWITTER: @CarolineKealey SUBSCRIBE to the Results Map Blog: http://www.resultsmap.com/category/blog/

1. Dashboard Development:
Guiding the Process
August 2010

2. Your Co
ou Communications Dashboard
u cat o s as boa d
A dynamic tool that presents an integrated
integrated,
interpretive snapshot on effectiveness in delivering
communications results.
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3. Outco es of
Outcomes o a Dashboard
as boa d
Monitor Gain a holistic &
Report on
performance in comparative
meaningful
real time perspective on
indicators
results
Driving evidence-based decision making
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4. Basic Requirements: State o Readiness
as c equ e e ts: of ead ess
1. Communications Objectives
2. Performance Indicators
2 P f I di
3. Measurement Tools
4. Reporting Systems/Protocols
5. Ownership
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5. Dashboard Designs: Opt o s
as boa d es g s: Options
A. Corporate Dashboard
B.
B Functional D hb d
F i l Dashboard
C. Integrated Communications Dashboard
• Objective-centric
• Audience-centric
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6. Avoiding Pitfalls
vo d g t alls
• Over-building
• Focusing on technology, rather than
content
• Tunnel vision
• Lack of ownership
• Gaps in integration
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7. Step 1: Develop Building Blocks
: evelop u ld g loc s
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8. Step 2: Validate the Framework
: Val date t e a ewo
A. Needs assessment
B.
B Buy-in
B i
C. Reporting systems
D. Executive endorsement
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9. Step 3: Apply the Dashboard
pply t e as boa d
A. Articulate business objective
B.
B Define inputs and outputs
D fi i d
C. Build a prototype
D. Test, learn, refine
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10. Illustration: Dashboard Output
llust at o : as boa d
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1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000 1,000
1000
800
600
400
200
0
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
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11. Illustration: Dashboard Reporting
llust at o : as boa d epo t g
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12. Gu d g
Guiding Principles: Dashboard Development
c ples: as boa d evelop e t
Simplicity Easy to use, requires minimal training
Functionality Adaptable to various requirements
Flexibility Easy to modify, customize and grow
Scalability Easy to expand to multi-dimensional requirements
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13. www.ingeniumcommunications.com
1600 Scott Street, Suite 415 Ottawa CANADA K1Y 4N7 613.729.1721