SlideShare una empresa de Scribd logo
1 de 10
Final presentation for the internship at UbiCare
Customer Retention
Additional Revenue
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis
Data from legacy platform
Info on Sales Force
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis
Criterion Assessment issue
Categorization Issue
Active POC Active Use of e-Campaign
Active Signups Potential for Sales
Category 1
Category 2
Category 3
Category 4
Four
Criteria
0
Improve Signups
Engage POC
Improve e-Campaign Use
Potential for Upsells
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis
Action-based Categorization
0 usage last quarter
N/A
N/A
Signups < 10%1
4
3
2
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis
Legacy Analysis
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis
Open Rate Click Rate Opt-out RateBounce Rate
Ruby on
Build the track to success!
By Caroline Lee
IT Market Clock
Data from Gartner:
IT Market Clock for
Programming Languages
2013
Why Ruby on Rails?
Open-Source Software
Architecturally Simple
Web Application
Dynamic Language
Supportive resource
Get more done in less
time
Easier to learn
Ease of use
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis
Emphasize the advantages &
business values to potential
investors, if needed.
No dramatic benefit of telling it to
clients.
Customer Service Data
Analysis
Legacy Analysis Ruby on Rails Analysis

Más contenido relacionado

La actualidad más candente

The Future of Design-to-Deliver Supply Chains - 56560
The Future of Design-to-Deliver Supply Chains - 56560The Future of Design-to-Deliver Supply Chains - 56560
The Future of Design-to-Deliver Supply Chains - 56560SAP Ariba Live 2018
 
Metrics & Analytics That Matter - Kirill Kronrod, SEO Manager, Adobe
Metrics & Analytics That Matter - Kirill Kronrod, SEO Manager, AdobeMetrics & Analytics That Matter - Kirill Kronrod, SEO Manager, Adobe
Metrics & Analytics That Matter - Kirill Kronrod, SEO Manager, AdobeBrightEdge Technologies
 
Ariba Network: Light Account and Light Enablement
Ariba Network: Light Account and Light EnablementAriba Network: Light Account and Light Enablement
Ariba Network: Light Account and Light EnablementSAP Ariba
 
SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...
SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...
SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...Jonathan Ralton
 
Direct and Indirect Procurement Transformation at BASF - 56554
Direct and Indirect Procurement Transformation at BASF - 56554Direct and Indirect Procurement Transformation at BASF - 56554
Direct and Indirect Procurement Transformation at BASF - 56554SAP Ariba Live 2018
 
Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...
Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...
Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...OpenSource Connections
 
Strategic Sourcing Workshop
Strategic Sourcing WorkshopStrategic Sourcing Workshop
Strategic Sourcing WorkshopSAP Ariba
 
Catalog Innovations for Suppliers - 56602
Catalog Innovations for Suppliers - 56602Catalog Innovations for Suppliers - 56602
Catalog Innovations for Suppliers - 56602SAP Ariba Live 2018
 
APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...
APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...
APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...apidays
 
SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...
SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...
SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...Jonathan Ralton
 
Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556
Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556
Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556SAP Ariba Live 2018
 
Open Source Operations Analytics With Elastic
Open Source Operations Analytics With ElasticOpen Source Operations Analytics With Elastic
Open Source Operations Analytics With ElasticArthur Gimpel
 
Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566
Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566
Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566SAP Ariba Live 2018
 
Customer Deep Dive: Supplier Innovations - 56585
Customer Deep Dive: Supplier Innovations - 56585Customer Deep Dive: Supplier Innovations - 56585
Customer Deep Dive: Supplier Innovations - 56585SAP Ariba Live 2018
 
Amo Sokhi Developing Profitable Websites With Mash Ups And Ap Is
Amo Sokhi Developing Profitable Websites With Mash Ups And Ap IsAmo Sokhi Developing Profitable Websites With Mash Ups And Ap Is
Amo Sokhi Developing Profitable Websites With Mash Ups And Ap Isamarath
 
Web analytics 101 - Framework for Business Objectives & Data Analysis
Web analytics 101 - Framework for Business Objectives & Data AnalysisWeb analytics 101 - Framework for Business Objectives & Data Analysis
Web analytics 101 - Framework for Business Objectives & Data AnalysisBertrand Tay
 
Real time analytics with Power BI
Real time analytics with Power BIReal time analytics with Power BI
Real time analytics with Power BIHARIHARAN R
 

La actualidad más candente (18)

The Future of Design-to-Deliver Supply Chains - 56560
The Future of Design-to-Deliver Supply Chains - 56560The Future of Design-to-Deliver Supply Chains - 56560
The Future of Design-to-Deliver Supply Chains - 56560
 
Metrics & Analytics That Matter - Kirill Kronrod, SEO Manager, Adobe
Metrics & Analytics That Matter - Kirill Kronrod, SEO Manager, AdobeMetrics & Analytics That Matter - Kirill Kronrod, SEO Manager, Adobe
Metrics & Analytics That Matter - Kirill Kronrod, SEO Manager, Adobe
 
Ariba Network: Light Account and Light Enablement
Ariba Network: Light Account and Light EnablementAriba Network: Light Account and Light Enablement
Ariba Network: Light Account and Light Enablement
 
Google Analytics
Google AnalyticsGoogle Analytics
Google Analytics
 
SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...
SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...
SPSNYC15 - An Independent Evaluation of Third-Party SharePoint Analytics Offe...
 
Direct and Indirect Procurement Transformation at BASF - 56554
Direct and Indirect Procurement Transformation at BASF - 56554Direct and Indirect Procurement Transformation at BASF - 56554
Direct and Indirect Procurement Transformation at BASF - 56554
 
Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...
Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...
Haystack 2019 Lightning Talk - Quaerite a Search relevance evaluation toolkit...
 
Strategic Sourcing Workshop
Strategic Sourcing WorkshopStrategic Sourcing Workshop
Strategic Sourcing Workshop
 
Catalog Innovations for Suppliers - 56602
Catalog Innovations for Suppliers - 56602Catalog Innovations for Suppliers - 56602
Catalog Innovations for Suppliers - 56602
 
APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...
APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...
APIdays Paris 2019 - Data APIs as a service: Focusing on your core business w...
 
SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...
SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...
SPSCT15 - An Independent Evaluation of Third-Party SharePoint Analytics Offer...
 
Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556
Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556
Collaborating with Direct Spend Suppliers in the Life Sciences Industry - 56556
 
Open Source Operations Analytics With Elastic
Open Source Operations Analytics With ElasticOpen Source Operations Analytics With Elastic
Open Source Operations Analytics With Elastic
 
Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566
Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566
Aligning Procurement and Payables to Strengthen Your Supply Chain - 56566
 
Customer Deep Dive: Supplier Innovations - 56585
Customer Deep Dive: Supplier Innovations - 56585Customer Deep Dive: Supplier Innovations - 56585
Customer Deep Dive: Supplier Innovations - 56585
 
Amo Sokhi Developing Profitable Websites With Mash Ups And Ap Is
Amo Sokhi Developing Profitable Websites With Mash Ups And Ap IsAmo Sokhi Developing Profitable Websites With Mash Ups And Ap Is
Amo Sokhi Developing Profitable Websites With Mash Ups And Ap Is
 
Web analytics 101 - Framework for Business Objectives & Data Analysis
Web analytics 101 - Framework for Business Objectives & Data AnalysisWeb analytics 101 - Framework for Business Objectives & Data Analysis
Web analytics 101 - Framework for Business Objectives & Data Analysis
 
Real time analytics with Power BI
Real time analytics with Power BIReal time analytics with Power BI
Real time analytics with Power BI
 

Similar a Final presentation for the internship at UbiCare

apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...
apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...
apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...apidays
 
Designing Usable APIs featuring Forrester Research, Inc.
Designing Usable APIs featuring Forrester Research, Inc.Designing Usable APIs featuring Forrester Research, Inc.
Designing Usable APIs featuring Forrester Research, Inc.CA API Management
 
From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...
From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...
From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...Tiffany Xingyu Wang
 
API Frenzy: API Strategy 101
API Frenzy: API Strategy 101API Frenzy: API Strategy 101
API Frenzy: API Strategy 101Akana
 
Network and IT Ops Series: Build Production Solutions
Network and IT Ops Series: Build Production Solutions Network and IT Ops Series: Build Production Solutions
Network and IT Ops Series: Build Production Solutions Neo4j
 
API Frenzy: API Strategy 101
API Frenzy: API Strategy 101API Frenzy: API Strategy 101
API Frenzy: API Strategy 101Akana
 
apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...
apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...
apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...apidays
 
How Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart CompetitionHow Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart Competitionatul411
 
August 2011 Webinar Final V2
August 2011 Webinar Final V2August 2011 Webinar Final V2
August 2011 Webinar Final V2Steve Trimbo
 
Jump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROIJump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROIActian Corporation
 
Defining internal customer value
Defining internal customer valueDefining internal customer value
Defining internal customer valueMichael Dattilio
 
Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...
Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...
Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...Data Con LA
 
I Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical SessionsI Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical SessionsApigee | Google Cloud
 
Measuring Performance in a Future Media World
Measuring Performance in a Future Media WorldMeasuring Performance in a Future Media World
Measuring Performance in a Future Media WorldOrigami Logic
 
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010taccie
 
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...apidays
 
Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration OrangeValley
 

Similar a Final presentation for the internship at UbiCare (20)

apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...
apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...
apidays Paris 2022 - Combining user feedback with API metrics to improve DX, ...
 
Designing Usable APIs featuring Forrester Research, Inc.
Designing Usable APIs featuring Forrester Research, Inc.Designing Usable APIs featuring Forrester Research, Inc.
Designing Usable APIs featuring Forrester Research, Inc.
 
From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...
From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...
From Enterprise SaaS to Self-Serve Api- the S.T.R.E.A.M. Framework for API La...
 
API Frenzy: API Strategy 101
API Frenzy: API Strategy 101API Frenzy: API Strategy 101
API Frenzy: API Strategy 101
 
Network and IT Ops Series: Build Production Solutions
Network and IT Ops Series: Build Production Solutions Network and IT Ops Series: Build Production Solutions
Network and IT Ops Series: Build Production Solutions
 
API Frenzy: API Strategy 101
API Frenzy: API Strategy 101API Frenzy: API Strategy 101
API Frenzy: API Strategy 101
 
apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...
apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...
apidays LIVE LONDON - From Enterprise SaaS to Self-serve API by Tiffany Xingy...
 
Sourcing Gurus Profile
Sourcing Gurus ProfileSourcing Gurus Profile
Sourcing Gurus Profile
 
How Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart CompetitionHow Companies are using StratApps Analytics to Outsmart Competition
How Companies are using StratApps Analytics to Outsmart Competition
 
August 2011 Webinar Final V2
August 2011 Webinar Final V2August 2011 Webinar Final V2
August 2011 Webinar Final V2
 
Oracle BI Apps training
Oracle BI Apps  trainingOracle BI Apps  training
Oracle BI Apps training
 
Jump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROIJump start your analytics investments and accelerate analytics ROI
Jump start your analytics investments and accelerate analytics ROI
 
Defining internal customer value
Defining internal customer valueDefining internal customer value
Defining internal customer value
 
Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...
Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...
Big Data Day LA 2015 - Event Driven Architecture for Web Analytics by Peyman ...
 
Supplier Performance Management V1 1
Supplier Performance Management V1 1Supplier Performance Management V1 1
Supplier Performance Management V1 1
 
I Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical SessionsI Love APIs Europe 2015: Technical Sessions
I Love APIs Europe 2015: Technical Sessions
 
Measuring Performance in a Future Media World
Measuring Performance in a Future Media WorldMeasuring Performance in a Future Media World
Measuring Performance in a Future Media World
 
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010AboutAnalytics - Taco Potze - Web Analytics Congres 2010
AboutAnalytics - Taco Potze - Web Analytics Congres 2010
 
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
apidays Helsinki & North 2023 - How can data-driven DevRel help identify gaps...
 
Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration Increase online growth: In 4 steps optimal data orchestration
Increase online growth: In 4 steps optimal data orchestration
 

Último

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toumarfarooquejamali32
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsyasinnathani
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...Khaled Al Awadi
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfJohnCarloValencia4
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Winbusinessin
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 

Último (20)

UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
WAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdfWAM Corporate Presentation Mar 25 2024.pdf
WAM Corporate Presentation Mar 25 2024.pdf
 
Lecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb toLecture_6.pptx English speaking easyb to
Lecture_6.pptx English speaking easyb to
 
Data skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story pointsData skills for Agile Teams- Killing story points
Data skills for Agile Teams- Killing story points
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...NewBase  25 March  2024  Energy News issue - 1710 by Khaled Al Awadi_compress...
NewBase 25 March 2024 Energy News issue - 1710 by Khaled Al Awadi_compress...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdfAMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
AMAZON SELLER VIRTUAL ASSISTANT PRODUCT RESEARCH .pdf
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024Ethical stalking by Mark Williams. UpliftLive 2024
Ethical stalking by Mark Williams. UpliftLive 2024
 
A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 

Final presentation for the internship at UbiCare

  • 2. Customer Retention Additional Revenue Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis
  • 3. Data from legacy platform Info on Sales Force Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis Criterion Assessment issue Categorization Issue Active POC Active Use of e-Campaign Active Signups Potential for Sales Category 1 Category 2 Category 3 Category 4 Four Criteria 0
  • 4. Improve Signups Engage POC Improve e-Campaign Use Potential for Upsells Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis Action-based Categorization 0 usage last quarter N/A N/A Signups < 10%1 4 3 2
  • 5. Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis Legacy Analysis
  • 6. Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis Open Rate Click Rate Opt-out RateBounce Rate
  • 7. Ruby on Build the track to success! By Caroline Lee
  • 8. IT Market Clock Data from Gartner: IT Market Clock for Programming Languages 2013
  • 9. Why Ruby on Rails? Open-Source Software Architecturally Simple Web Application Dynamic Language Supportive resource Get more done in less time Easier to learn Ease of use Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis
  • 10. Emphasize the advantages & business values to potential investors, if needed. No dramatic benefit of telling it to clients. Customer Service Data Analysis Legacy Analysis Ruby on Rails Analysis

Notas del editor

  1. Today, I’d like to present my three analyses. The first one is on the Customer Service Data.
  2. The purpose of this research &amp; analysis is to find ways of improving customer retention and increasing revenue. Here revenue means the additional sales from the existing clients.
  3. Based on the data from the legacy platforms and the information on Sales Force, I have two key findings. One is about a Categorization issue, another one is a criterion assessment issue. The original categorization of clients for customer service applied four criteria, and the four categories are based on the number of Yes mark on the criteria for each client. The problem is that this categorization didn’t indicate what the service team needs to do for each category. Another finding is a criterion assessment issue. We didn’t have a clear benchmark for each criterion.
  4. So we started to take a new categorization in which each four new category is fixed with a new criterion. Our goals are also include defining a clear benchmark for each criterion. This action-based categorization and the new benchmarks enables the service team to work out a specific action plan to improve our business.
  5. My second topic is the Legacy analysis. One main discovery helps us do an appropriate comparison between UbiCare’s stats rates with the industrial rates.At first, we looked at the stats report from MailerMailer. We afterward realized that UbiCare has different calculations with it. Then we turned to Constant Contact which has the same calculation with us.
  6. The closest comparison is with the business type Nonprofit – Health and Human Service. We calculate open rate as the percentage of recipients who opened an email compared to how many e-mails were sent. Our calculation doesn’t included bounced e-mails. Click Rate is a percentage of people who opened the email and clicked at least one link in it.Both the comparisons on open rate and click rate reveal that UbiCare is very strongly in the industry. We should cheer for it.
  7. My last analysis is about what the real benefits of using Ruby on Rails as a language and framework to develop UbiMobile.
  8. My research is based on the material from Gartner. Gartner is the world’s leading information technology research and advisory company providing technology related insight.According to Gartner’s material, all programming languages can fall into an IT Market Clock. Ruby on Rails is on the Choice quadrant. This is the phase of highest demand growth. Supply options should grow, and prices fall at their fastest rate.
  9. Then why choose Ruby on Rails?It has three obvious characters: Open-source Software, architecturally simple Web application, and dynamic language. Open-source character exposes it to open and transparent communities with virtual real-time collaboration. As developers don’t need to buy yearly support from the core team, this advantage leads to a cost-saving for UbiCare.Its architecturally simple Web application character enables developers to use native libraries from other languages. As the code, build and test cycle can be shortened significantly, developers can get more done in less time. Then UbiCare can acquire business value faster. Rails as a dynamic language makes developers easier to learn and to use it. This advantage can benefit UbiCare with higher staff productivity and lower operational overhead.
  10. Such benefits make UbiMobile standout in the evaluation by potential investors, but, I think our clients don’t need to know our adoption on Rails. One reason is that clients care more about what services and contents UbiCare provides to them than what tools we use. Technology advantage isn’t necessarily related to marketing and service advantage in some cases. Second, many clients don’t have necessary technology background to understand the advantages. Educating them might have less effort than we expect.