Mobile apps these days are shaping ways by which consumers get to interact with both online and offline retail companies. Naturally, these retail mobile apps have been creating quite a buzz. However, it is up to the retailers to successfully use mobile technology in more creative ways than one for increasing the sales figures and in a way improve the brand loyalty among consumers.

1. How retail mobile apps are taking over the market?
Mobile apps these days are shaping ways by which consumers get to interact with both online and
offline retail companies. Naturally, these retail mobile apps have been creating quite a buzz. However,
it is up to the retailers to successfully use mobile technology in more creative ways than one for
increasing the sales figures and in a way improve the brand loyalty among consumers.
And, as the number of affluent shoppers with higher purchasing potential on mobile devices continues
to rise, the real need for accurate and well-curated digital applications, which can mirror the in-store
experience will also increase.
The apps that can duplicate the responsive nature of an in-store service, which the customers are
wont to receive, can certainly help brands foster loyalty across the varied platforms. The aspects that
recreate the service, which is found in-store will surely engage consumers and most likely create
repeat users.
Touch points of such apps through which brands can be benefited
Just as the retail industry gets a face-lift, luxury brands can greatly benefit from well-structured apps,
which have touch points resembling boutiques. Some of these points can be
•
Catalog-like features
•
Educational product information
•
Easily contacted customer service representatives
All of these features can be enhanced with certain additional content like videos and gaming
functions.
When consumers are purchasing a high-ticketed item, they naturally want to be well-versed in all the
minute details of the item. In such cases, apps, which allow brands to showcase the brand history, the
description of the products and details about the merchandiser’s origins and craftsmanship can truly
emulate a knowledgeable sales manager.
At times, sending out mobile coupons helps build a personalized relation with customers and reach
out to them in an effective manner, which might not be possible with most other promotional methods.

2. However, it is important to know who to send those coupons to so that respective offers reach the right
list of prospective customers only.
Maximizing the in-store element by increasing customer interactions
Retailers can easily take the right advantage of mobile apps, both within the stores and without, in
order to foster some engaging experiences, which are especially catered to the needs and specific
requirements of the consumers. So, whether inside a retail location or through mobile commerce,
there cannot be any compromise when it comes to in-store experience.
This type of experience will allow the consumer to see how the different pieces of merchandise,
especially clothes, will look individually, or together, and what fits their body type best and what does
not. The retail mobile apps can echo that similar experience and allow consumers the benefit of
mixing-and-matching brands, just as they would actually have done had they been inside the store
and physically selected the items themselves.
What the future holds?
It is indeed very interesting to see how retail and mobility evolve as technology advances. The
possibilities are actually endless, and perhaps only limited by imagination. We can only imagine that
there will be a time when retail mobile apps will make choices for us and finally determine what we
want to eat or wear or more incredibly who we want to go out with, thereby blurring the lines between
the physical and the digital worlds. Those apps will certainly have the precision to foresee users
preferences, which will help them know and present things in advance, much before we actually get a
chance to analyze matters.