Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=spotlight-patrick-keane-sharethrough-president Patrick is an investor, advisor and executive with nearly 20 years of experience in digital media, marketing, and technology. Patrick most recently was on the board of Bleacher Report (sold to Turner Broadcasting in 2012) and now sits on the board of Onswipe, a New York based tablet publishing platform. Previously, Patrick was Chief Executive Officer of Associated Content, Inc. The the company was sold to Yahoo! in June 2010 for a reported $100 million. Prior to Associated Content, Patrick was EVP and Chief Marketing Officer at CBS Interactive. Patrick spent more than four years at Google, Inc. where he served as Director of Advertising sales strategy. He was the founder and programmer of Zeitgeist, Google's annual thought leadership forum. Patrick was Vice President and Senior Analyst at Jupiter Research. He was featured in Ad Age's "40 Under 40" section in 2007. In 2009 & 2010 he was selected to Business Insider's Silicon Alley 100. Patrick graduated from Trinity College in Hartford, Conn.

1. The Native Advertising Company
Copyright © 2013 Sharethrough, Inc. All rights reserved.

2. Copyright © 2013 Sharethrough, Inc. All rights reserved.
Sharethrough Distributes Branded Content
through In-Feed, Native Placements

3. 227 / 122 MM
Total / Mobile
US Monthly Uniques
94% / 81%
Total / Mobile US Reach

4. So, What is Native Advertising?
Enables brands to deliver content in the natural form & function
of the user experience in which it is placed
Sharethrough Native ads behave consistently
with the native user experience, and function
just like editorial content.
Function
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Form
Sharethrough Native ads match the visual
design of the experience they live within, and
look & feel like editorial content.

5. Reco
Widgets
Native Formats are Diversifying
The IAB has identified six distinct native ad types
Paid
Search
Promoted
Listings
Custom
In-Feed
IAB
“Native”

6. In-Feed Ads Are Continually Evolving
EditorialSearch
2003
Social
2010 2012
In-Feed

7. of web users scan headlines
rather than read articles*
79%
Headline Hunting
Evolution of the Feed Driven by Consumption Behavior...
*Jakob Nielsen Usability Research

8. ... And Rapidly Growing Mobile Usage
* Adobe US Digital Video Benchmarks, 2012 http://success.adobe.com/assets/en/downloads/briefs/13926_di_mobile_video_v15.pdf
Facebook Data, TechCrunch http://techcrunch.com/2013/08/13/facebook-mobile-user-count/
* 2013 eMarketer http://www.emarketer.com/Article/US-Time-Spent-on-Mobile-Overtake-Desktop/1010095
Mobile Video Views
Are Up
300%
From 2011
80%
Of US Daily Facebook
Users Log on Via a
Mobile Device
2013
Time Spent On Mobile
Devices (Non-Voice) has
Surpassed Desktop

9. And Mobile Growth Shows No Signs of Stopping
Mobile Web Usage Growing
Forward Projection: Mobile Web Browsing vs Desktop Web Browsing
(2007 - 2015)

10. Mobile Consumption Trends Have Led to Wide Feed Adoption

11. All Publishers are Embracing the Feed
of
the
top
Nielsen-ranked news sites
deliver content with a feed

12. Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern Internet
For the first time ever, mobile now dictates desktop design

13. Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern Internet
For the first time ever, mobile now dictates desktop design

14. Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern Internet
For the first time ever, mobile now dictates desktop design

15. Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern Internet
For the first time ever, mobile now dictates desktop design

16. Copyright © 2013 Sharethrough, Inc. All rights reserved.
New Design Standard for the Modern Internet
For the first time ever, mobile now dictates desktop design

17. Tech matching the look and feel enables content distribution in the feed
Copyright © 2013 Sharethrough, Inc. All rights reserved.
Key to the Feed: Real-Time Templating™

18. Launch of
Vine
Launch of
Instagram Video
Pinterest
Promoted
Pins
Spotify
Playlists
Sponsored
Songza
Concierge
Growth of
Medium
Subplot of
2013:
Explosion
of
New Content
Types

19. Publishers are embracing new formats
onon

20. Marketers Are Now Using a Massive Content Toolkit
Photos
Custom
Content
Videos
Short-Form
Videos
Articles Music
All Brands Will Have Unique Content Mixes

21. Real-Time Templating™
Content Cards
Publishers Need to Support All Content
Capturing Brand Dollars Will Require Content Versatility

22. Patrick Keane
President
Sharethrough
pkeane@sharethrough.com
Thank You