Get Your Geek On! – Emerging and evolving social media you need to know NOW Join me and demystify new emerging social platforms. We’ll study what’s HOT and how you can maximize your travel marketing in this evolving landscape. Challenge yourself and explore essential tools available for video applications, microsites and blogging while clarifying where Facebook, Twitter, Pinterest, LinkedIn, Google+ are taking us next. You’ll discover new ways to grow your travel and tourism business while reaching out to brand evangelists and new clients.

1. Emerging and evolving social media
you need to know NOW
Catherine Heeg
Customized Management Solutions
Get Your Geek On

2. Customized Management Solutions

3. TodayToday
• NEW
• Tools
• Tricks

4. NEW!
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Source: www.boeing.com

5. Customized Management Solutions
The Nymi braceletGoogle Glass

6. Micro-Video
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7. Stumped by
Learn more here:
http://bit.ly/TAvine
www.cmsspeaking.com

8. Customized Management Solutions
Thumb =
Crowdsourcing
opinions
NEW

9. TOOLS
www.cmsspeaking.com

10. FREEmeasurement tools
• Pinterest Analytics
• Tailwind
• Page Insights
• Hootsuite
• Social Mention

11. SMM is often best measured in terms
of audience reach,
engagementand sentiment.

12. Paid Measurement Tools
• Simply Measured
• Radian 6
• Crowd Booster

13. Unique
Integration
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14. Auto Respond Easily
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15. Custom Apps
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16. TRICKS
www.cmsspeaking.com

17. Advanced Link Use
• LinkedIn Company page
• Twitter
• Pinterest - verify
• Blog directories
• Google Authorship
• Google +
• You-Tube channel
• Instagram
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18. comments on Facebook than text-based posts.
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Photos get 104% more

19. Before & After
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20. Frames & Overlays
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21. Customized Management Solutions

22. Customized Management Solutions
EmbedTweet Twitter
Blog

23. Customized Management Solutions
EmbedPost
Blog
Facebook

24. accounts for
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Mobile
20%
of Travel Sales
in 2013
Source: http://www.eyefortravel.com/mobile-and-technology/essential-mobile-and-social-stats-travel-industry-movers-and-shakers

25. What’s NEXT?

26. Customized Management Solutions
Misift's Shine
Samsung Galaxy Gear
Sesame Ring

27. of travelers remain active on
social media
Source: http://visual.ly/travel-industry-trends-2012
Customized Management Solutions
70%
while
traveling.

28. www.cmsspeaking.com

29. Build your Biz
Travel, Tourism and Hospitality pros, join the
conversation and grow your business.
Click below for more social media knowledge
for our industry.

30. Catherine J. Heeg
Customized Management Solutions
Phone: 403 726 0171 Fax: 403 726 0371
Catherine.heeg@cmsspeaking.com cmsspeaking.com
www.twitter.com/catherineheeg
www.linkedin.com/in/catherineheeg
Facebook.com/CustomizedManagementSolutions
Pinterest.com/CatherineHeeg
Twenty years from now you’ll be more disappointed
by the things you didn’t do than by the ones you did
do.
Mark Twain