Com score 2010_canada_digital_year_in_review[1]

comScore 2010 Canada Digital Year in Review

The comScore 2010 Canada Digital Year in Review offers a macro view of the overarching trends in digital
media usage in Canada, and considers their implications for navigating the uncertainties of the year ahead.
The report analyzes trends including overall Internet usage, high-growth categories, online display advertising,
online video, search and mobile.


Digital in Canada: A Year in Review

2010 can be characterized as a year of recovery and strategic advancement. Marketers, advertisers, publishers
and companies alike, shifted from skepticism to restored confidence and curiosity. As more time and budget
dollars were invested back into the online space, companies and brands found new ways to integrate their
content across varying platforms. In doing so, identifying and understanding „who‟ their online visitor was,
became paramount. The digital landscape also experienced a power shift in 2010, with consumers beginning to
guide online trends.

The purpose of the comScore 2010 Canada Digital Year in Review is to identify these trends as they relate to
categorical, video, search and mobile users. In order for brands to continue to market across diverse platforms,
it is pertinent that prevailing trends are understood, providing brands, and companies alike, a competitive
advantage. By understanding past trends and correlating them to the current, the online landscape becomes a
tool that can be used to effectively make the online presence of brands successful and inventive.

Key questions to be addressed in this report include:
• How are Canadians consuming digital media, and how does this compare to other countries?
• Which trends dominated the digital landscape in 2010?
• How does media consumption differ across age and gender segments?
• What trends are we seeing in the social networking space, and what impact does that have on
email activity?
• How has digital advertising shifted in the last year, and how has social media played a part?
• Which content categories are serving up the most videos? Who‟s watching online video in Canada?
• What is the current state of the search market?
• How will mobile media consumption in Canada stack up against other markets?


Table of Contents

Country-to-Country Comparison 5

Quick Glance at Canadians Online in 2010 7

Share of Browsers Online 10

Categorical Comparison 12

Social Networking 17

Email Landscape 22

Advertising Effectiveness 26

Video 30

Search 34

Mobile Coming Soon to Canada in 2011 36

A Look Ahead to 2011… 40

Country-to-Country Comparison


Online Landscape Worldwide in 2010
Canada maintained its position as the most engaged online audience, ranking highest among the top markets in
average hours and visits per visitor in Q4 2010.

#1 #2 #1

Total Unique Visitors
Average Hours/Visitor Average Pages/Visitor Average Visits/Visitor
(000)
Location Q4 2010 Q4 2009 Q4 2010 Q4 2009 Q4 2010 Q4 2009 Q4 2010 Q4 2009
Worldwide 1,314,031 1,206,146 23.1 23.7 2,133 2,252 53.0 54.6
China 287,451 232,037 13.5 15.6 1,238 1,599 38.6 57.7
U.S. 181,239 172,194 35.3 33.3 2,953 2,822 80.9 70.8
Japan 72,913 69,826 18.4 20.0 1,928 2,108 43.8 47.3
Germany 49,257 45,216 24.1 22.0 2,858 2,654 60.0 58.7
Russia 45,692 36,589 21.8 16.5 2,704 2,399 52.9 44.5
France 41,827 39,137 26.6 28.1 2,752 2,934 68.7 70.3
India 41,170 36,535 11.9 12.1 1,089 1,183 30.6 27.1
Brazil 39,335 32,849 25.8 27.0 2,089 2,672 56.5 58.8
UK 38,581 37,674 32.3 31.3 2,883 2,735 69.4 60.3
South Korea 30,155 29,424 27.7 35.6 4,093 4,986 50.1 72.5
Canada 22,945 23,138 43.5 42.2 3,349 3,793 95.2 88.8

Source: comScore Inc., Media Metrix, World Metrix, All Locations, Persons: 15+, 3 MO. AVG Q4 2009 & Q4 2010.

Quick Glance at Canadians Online in 2010


Online Presence Continues to Grow and Persons 55+ Grew the Most
in Q4 2010

Total Internet
25,100 24,989
25,000
Total UV (000)

+2%
24,900
24,800
24,700 24,602
24,600
24,500
24,400

Growth of Online Users by Age
Q4 2009 vs. Q4 2010
10,000 +1%
9,000
Total UV (000)

8,000 0%
7,000
6,000 -4% +12%
5,000
4,000 8,708 8,767
3,000 6,750 6,760
2,000 4,895 4,690 4,225 4,747
1,000
0
Persons: 2-17 Persons: 18-34 Persons: 35-54 Persons: 55+
Q4 - 2009 Q4 - 2010
© comScore, Inc. Proprietary and Confidential. 8 Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, Dec 2009 – Dec 2010.
Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2009 & Q4 2010.

Canada’s Online Demographics: Gender, Region, HH Income

% Composition Unique Visitors % Composition UV
by Age Segments Regional Breakout

Males Females Atlantic
7%
British
2-17 9% 10% Columbia
Ontario
13%
38%
Praries
18-24 5% 5% 18%

Quebec
25-34 9% 9% 24%

% Composition
35-44 9% 9% Household Income Breakout

35%
30%
45-54 9% 8% 31%
25%
20% 24% 26%
15% 20%
55+ 9% 10% 10%
5%
0%
0% 5% 10% 15% 20% Less than $40,000 - $75,000 - $100,000 or
$40,000 $74,999 $99,999 more
Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010

Share of Browsers Online


Internet Explorer Continues to Have the Largest Reach in Canada

Top 3 Browsers in Canada
As Microsoft‟s Internet Explorer continues to dominate
Total Unique Visitors (000)
browser reach at more than 93% of the online
30,000
24,989 population, other browsers are building reach too –
25,000 23,339
especially with the introduction of new browsers like
20,000 Google‟s Chrome which has a 24% reach in Canada.
15,000
Top 3 Browsers in Canada
10,000 7,718
Total Minutes (MM)
6,067
5,000 70,000 64,592
60,000
0
Total Internet Firefox Chrome 50,000
Internet Explorer
40,000 34,411
While the Mozilla Firefox browser reaches a larger
30,000
percentage of the online population, Google‟s Chrome
20,000
browser has a larger proportion of time spent, 11,029 11,461
10,000
accounting for more than 11.4 billion minutes.
-
Total Internet Firefox Chrome
Internet Explorer
Source: comScore Inc., CA, All Locations, Persons: 2+, December 2010

Categorical Comparison


Top Gaining Site Categories by Total Unique Visitors

More Canadians were accessing Community and Entertainment sites in Q4 2010. Political News sites saw the
strongest growth, up 47 percent versus year ago.

Top Gaining Site Categories
25,000 +18% +25%
Q4 2009 Q4 2010

20,000
+16%
+23%
+20% +26%
15,000
+29%
+29%
10,000 +25%
+27%
+23% +29% +30%

5,000 +37%
+47%

0


Top Gaining Site Categories by Unique Visitors: Gender Breakout

More women were accessing Food, Beauty/Fashion/Style and Health sites in Q4 2010, while men were drawn
to Humor, Incentives and Movie sites.

FEMALES MALES
Total Unique Visitors (000) Total Unique Visitors (000)
~ Ranked by % Change ~ Ranked by % Change

Q4 2010 Q4 2009 Q4 2010 Q4 2009
Political News +51%
Political News +45%
Coupons +33% +43%
Coupons
Community - Food +33%
Entertainment News +30%
Beauty/Fashion/Style +32% Retail - Computer Software +29%
Community - Home +30%
Community - Home +29%
Entertainment News +28% Entertainment - Humor +28%
Retail - Computer Software +25%
Automotive +28%
Technology +25%
Incentives
+25%
Automotive +24%
Technology
+25%
Health +24% Entertainment - Movies
+25%
0 3,000 6,000 9,000 12,000 15,000 0 3,000 6,000 9,000 12,000

Top Gaining Site Categories by Average Time Spent per Male Visitor

Canadian males spent the greatest amount of time on Directories sites,
averaging more than 94 minutes per month in Q4 2010. Online Trading and
Career Training/Education sites saw significantly more time spent by males
during the quarter.

Average Minutes Per Visitor

Q4 2009 Q4 2010
+233%
100
90
80
70
60 +117%
+51%
50 +55%
40
+49%
30 +45%
20 +70% +58% +76% +104%
10
0


Top Gaining Site Categories by Average Time Spent per Female
Visitor

Women spent double the amount of time on Photos and Directories sites when
compared to Q4 2009. Beauty/Fashion/Style and Religion/Spirituality sites also
saw an increase in time spent by female visitors.

Average Minutes Per Visitor

Q4 2009 Q4 2010
70
+108% +123%
60

50

40
+29% +34%
30
+114%
+36%
20 +79%
+101%
+50%
10 +45%

0


Social Networking


Conversational Media Continues its Climb
Even though Social Networking had a strong reach in 2009, we continued to see growth in unique visitors in
2010. Likewise, UV growth was also seen on Blog sites as Canadians spent 58% more time and consumed 36%
more pages in Q4 2010 compared to that of Q4 2009.

Social Networking Blogs
+13% YoY – Dec ‘09 – Dec ‘10 +9%

25,000

24,000
23,000
22,000
21,000
20,000
19,000
18,000
17,000
16,000
15,000

© comScore, Inc. Proprietary and Confidential. Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.
18
Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, Dec 2009 – Dec 2010.

Top Conversational Media Sites
Total Unique Visitors (000): % Change % Change
Most Q4 2010 Q4 2009 Unique Total
Conversational Visitors Minutes
Media sites saw an +7% -4%
Facebook.com
increase in unique
visitors and time Blogger -3% +11
spent in Q4 2010 Windows Live Profile -25% -34%
compared to last
Technorati Media +40% +161%
year.
WordPress -16% -1%

Federated Media… +31% +138%

Twitter.com +11% +26%

LinkedIn.com +35% +79%
Top gainers included: N/A N/A
Gawker Media
Technorati Media (40%)
Federated Media (31%) HubPages.com +63% +107%
Twitter.com (11%)
Myspace -42% -76%
LinkedIn.com (35%)
Squidoo.com +19% +26%

BlogHer +1% +34%

DeviantArt.com -24% +8%

Typepad -25% -2%

0 5,000 10,000 15,000 20,000 25,000
Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.

Persons 55+ were the Strongest Drivers of Social Networking Growth

Social Networking continues to be consumed by many different demographics of the Canadian population. As
this category continues to grow, older age segments are increasingly more engaged in this content.

Persons Age: Q4 2010 Social Media Growth Q4 2009 vs. Q4 2010

% Change
% Change
Persons - Age Unique
Total Visits
6% Visitors
17%
2-17 12% 2-17 -9% -18%
18-24
18-24 -1% -7%
25-34
35-44 10%
25-34 14% 15%
45-54
17%
55-64 35-44 12% 15%
65+
45-54 15% 15%
19%
55-64 36% 48%
19%
65+ 34% 45%

Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.

Social Networking Across the Canadian Population

Persons: 2–17 Persons: 35–44
Index 204 Index 156

Index 147
Index 220
Index 250 As 2010 drew to a close, Index 144
certain Social Networks
were more likely to attract
specific age groups in
Persons: 18–24
Canada. Index 157 Persons: 35–44
Index 143 The Social Networks listed
here, indexed the highest
for each of these Canadian
Index 152
Index 164 age segments. Index 149
Index 186

Persons: 25–34 Index 213
Index 128 Persons: 55+

Index 142
Index 173 Index 200 Index 128
© comScore, Inc. Proprietary and Confidential. 21 Source: comScore, Inc., Media Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2010.
***Note: UV > 100,000***

Email Landscape


E-Mail Experiences Slight Decrease in Unique Visitors
E-mail sites have traditionally reached over 80% of all Canadians online. In Q4 2010, the E-mail subcategory
displayed a 79.5-percent reach, compared to 82 percent in Q4 2009. Average daily unique visitors saw a 28
percent decline since December 2009.

YoY Change: Dec ‘09 – Dec ‘10

18,000
16,000
14,000
Average Daily Visitors (000)

12,000
10,000 -28%
8,000
6,000
4,000
2,000
0

Average Daily Visitors (000)
Source: comScore Inc., Media Metrix, CA, All Locations, Persons: 2+, Dec 2009 – Dec 2010.

Engagement with E-mail Sites Also Sees Decline in 2010
The most noticeable impact was seen with engagement metrics. Total visits posted an 18-percent decline year
over year, while total minutes and pages declined 11 and 15 percent, respectively.

Q4 2009 Q4 2010

700,000
-18% 6,200
-15%
-11%
600,000 6,000

5,800
500,000

5,600
400,000
5,400
300,000
5,200

200,000
5,000

100,000 4,800

0 4,600
Total Visits (000) Total Minutes (MM) Total Pages Viewed (MM)


However, E-mail Experienced Growth Within Certain HH Income
Segments
Taking a deeper look into the changes of the E-mail category, growth is evident within certain segments. High
income households of $100K+ actually grew in unique visitors to E-mail sites, as did household incomes of
$40K - $59K. Lower income households were drivers of declines within the E-mail category.

Total Unique Visitors (000) to E-mail Sites

Q4 2009 Q4 2010 % Change

Under $25K 2,476 2,199 -11%

$15,000 - $24,999 2,191 1,732 -21%

$25,000 - $39,999 2,863 2,256 -21%

$40,000 - $59,999 3,672 3,918 +7%

$60,000 - $74,999 2,519 2,555 +1%

$75,000 - $99,999 3,914 3,832 -2%

$100,000 or more 4,674 5,087 +9%


Advertising Effectiveness


Ad Dollars Continue to Flow Online in 2010
Total Display Ad Percentage of 2010 Total Display Ad Impressions
Impressions (MM)
182,500

180,927 Q4 2010 Q1 2010
27% 24%
180,000

Q2 2010
Q3 2010 24%
177,500 25%

175,970

175,000
The number of total display ad impressions has grown 3% in 2010, with
the majority of the ad impressions delivered in the final quarter of the
172,500 year. In 2010, the top two advertisers online were Procter & Gamble,
followed by GMAC/Ally. Together they accounted for nearly 17 billion
display ad impressions throughout the year.
170,000
Q4 2009 Q4 2010

© comScore, Inc. Proprietary and Confidential. Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.
27
Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 2010 AVG.

And the Largest Delivered Ad Creative is…

GMAC
Creative Impressions: 740,469,000

Ally (formerly GMAC, Inc.), an Internet
Bank operated atop the ResMor Trust
Company, delivered the second most
display ad impressions (behind Procter
& Gamble) in 2010, with the above
creative ranking first. Microsoft Sites was
the top Publisher, displaying this creative
with over one-third of all impressions that
ran from early February to the end of the
year.

Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 2010

A Shift: Where Advertising is Displayed Online
Total Display Ad Impressions (000) by Category +15.6
Q4 2009 Q4 2010 billion
60,000,000

50,000,000

40,000,000

30,000,000
-5.1 +11.1
billion billion
20,000,000 +2.2
-1.0
billion
billion
10,000,000

0
E-mail Business/Finance Photos Sports Social Networking

While the number of total display ad impressions grew 3% in 2010, the Social Networking category has shown
the largest increase in ad impressions delivered, accounting for more than 58 billion impressions in Q4 2010.
This is the result of increased social media sites that have the ability to deliver ad impressions and shifting ad
impressions delivered on categories like: E-mail (-34%) and Business/Finance (-28%).

© comScore, Inc. Proprietary and Confidential. Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 & Q4 2010.
29
Source: comScore, Inc., Ad Metrix, CA, All Locations, Persons 2+, 2010 AVG.

Video in Canada


Top Video Content Categories

Multimedia sites like YouTube accounted for the large majority of videos viewed online with more than 6.6 billion
in Q4 2010. Blogs and Music sites posted the strongest gains, while other types of Entertainment sites, News
and Sports sites made the top 10 list.

Videos Viewed (000)

Category Q4 2009 Q4 2010 % Change
Entertainment - Multimedia 9,818,795 6,642,727 -32%

Entertainment - Music 83,077 315,136 279%

General News 238,737 272,104 14%

Entertainment - TV 217,257 165,691 -24%

Social Networking 314,393 156,233 -50%

Sports 177,397 148,537 -16%

Retail 112,701 106,718 -5%

Games 162,045 93,651 -42%

Blogs 9,411 64,088 581%

Entertainment - Humor 72,452 49,859 -31%

© comScore, Inc. Proprietary and Confidential. 31 Source: comScore Inc., Video Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010.
***Note: Excluding Corporate Presence, Portals , Promotional Servers and XXX Adult***

Persons ages 55+ represent 18 percent of the online video audience,
but account for only 11 percent of videos viewed.
% Composition
Videos Video reaches all age groups

11% online, with persons over the age
20%
of 35 accounting for more than
half of all viewers in Q4 2010. This
Age: 55+
18% Age: 2-17 matches the percent composition
20%
of the total Internet audience,
where 52.8% of Unique Visitors
% Composition Age: 18-24 are over the age of 35.
15% Age: 45-54
Unique Viewers 10% 12%
16%

Age: 25-34
Age: 35-44 18% While the younger audience
18%
(under 35) comprises less of the
total viewing audience, they
22% account for 54% of all videos
20% viewed online.

Source: comScore Inc., Video Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010.

Online Video Consumption by Age Segments

Persons 18-24 were spending the most time watching videos online; watching an average of 267 videos and
spending more than 20 hours per month in Q4 2010.

Average Hours per Viewer Average Videos per Viewer

25.0 300
267
254
250
20.0
203 208
20.2 200

Videos per Viewer
Hours per Viewer

19.6
15.0

13.0 15.1 150
124
10.0
100
8.3

5.0
50

0.0 0
Persons: 2-17 Persons: 18-24 Persons: 25-34 Persons: 35-54 Persons: 55+
Source: comScore Inc., Video Metrix, CA, All Locations, Persons: 2+, 3 MO. AVG Q4 2010.

Search in Canada


The Search Market in Canada

Total searches by Canadians leveled-off in 2010, with little change from Q4 2009 to Q4 2010. The number of
active monthly searchers grew slightly, with a 2% increase over the same period. Given that consumer growth
alone is no longer driving the market, gaining share and optimizing rankings becomes more important than ever
for search engines and marketers, respectively.

10,938 Total Searches (MM)
11,000 10,846 10,863

10,800

10,600

10,400 10,298 10,298

10,200

10,000
Q4 2009 Q1 2010 Q2 2010 Q3 2010 Q4 2010

Q4 2010

Searches (MM) 10,863

Unique Searchers (000) 25,969

Searches per Searcher 418.4

Source: comScore, Inc., qSearch, CA, All Locations, Persons 2+, 3 MO. AVG Q4 2009 – Q4 2010.

Mobile Coming Soon to Canada in 2011


Age Demographics for Mobile Subscribers

Mobile Subscribers for Reportable Countries
Q4 2010

Japan Leads
the Age Group: 55+
40%
36%
35%

30% Germany Leads
Spain Leads the Age Group: 45-54
the Age Group: 25-44
% Composition

25%
United States Leads
21% 21%
the Age Group: 18-24 20%
20%

15% France Leads
the Age Group: 13-17 12%

10% 8%

5%

0%
13-17 18-24 25-34 35-44 45-54 55+
Japan United States United Kingdom Spain Italy Germany France

Source: comScore, Inc., MobiLens, JA, US, UK, SP, IT, GE, FR, Persons 13+, 3 MO. AVG Q4 2010.

Smartphone Penetration by Market

% Change Mobile Platforms for Reportable Countries
Q4 2009 vs. Q4 2010

Smartphone: Smartphone: Smartphone: Smartphone: Smartphone: Smartphone:
+60% +63% +38% +12% +59% +81%
Feature Phone: Feature Phone: Feature Phone: Feature Phone: Feature Phone: Feature Phone:
-12% -17% -14% -6% -11% -14%

Mobile Platforms for Reportable Countries
Q4 2010
100%

80% Smartphone Feature Phone
% Composition

Leader Leader
60%

40%

20%

0%
Smartphone Feature Phone
Japan United States United Kingdom Spain Italy Germany France
© comScore, Inc. Proprietary and Confidential. Source: comScore, Inc., MobiLens, JA, US, UK, SP, IT, GE, FR,, Persons 13+, 3 MO. AVG Q4 2009.
38
Source: comScore, Inc., MobiLens, US, UK, SP, IT, GE, FR,, Persons 13+, 3 MO. AVG Q4 2010.

Platform Share of Smartphone Subscribers

RIM Google Apple Microsoft Palm Symbian

US 32% 29% 25% 8% 4% 3%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Total Subscribers (000s)
100% 4%
7% 12%
90% 19% 10% 13% 20%
Total Subscribers (000s)

32%
80% 7% 5% 21%
70%
28% 5% 31%
60%
50%
17% 66% 68% 8%
40% 55%
48%
30%
31%
20% 30%
10%
12% 9% 10% 13% 10%
0% 5%
JA UK SP IT GE FR

Source: comScore, Inc., MobiLens, JA, US, UK, SP, IT, GE, FR, Persons 13+, 3 MO. AVG Q4 2010.

A Look Ahead to 2011


Key Insights into 2011

The following are some of the key digital media trends that businesses should consider as part of their broader
strategies if they want to position themselves for success in this arena in 2011:

1) Mobile is helping to carve out the next frontier of marketing. With the development of savvy mobile
technologies, consumers are updating their device more frequently and will access online content
habitually in 2011. The mobile platform is an extension to the laptop and PC platform. They are not
one and of the same. Mobiles and tablets are transportable, unlike any device to date, and the
capabilities are endless. Users will be able to scan barcodes in-store as an augmented way to interact
with a brand; conceivably pay for their purchase via their phone and continue to click through
advertisements while on the go. Advertisers have the opportunity to steer the path of the mobile
frontier and engage the game changers.

2) Video permeated the online space in 2010 and will continue to do so in 2011. Not only are users
streaming their favorite TV series and movies online, but advertisers and social networking sites are
reaching their audience through videos as well.


Key Insights into 2011 [cont]

3) As predicted, the digital display advertising market grew in 2010 through ad targeting techniques
and with the development of niche audience ad networks. For 2011, the focus will be calculating pre
and post ad effectiveness of their online campaign. Measurement, good creative and using the right
measures is instrumental in this area.

4) Engagement in the Social Networking category grew again this quarter when compared to last. The
focus for 2011 will be to continue to incorporate social networking capabilities into sites and
marketing plans. The introduction of tools like Facebook‟s “Like” button and the ability to directly
post comments and synergize with multiple social networking engines, will only increase customer
interaction, and the power of social media.

Each of these facets of online marketing will impact the development and evolution of the online digital
landscape. Opportunities are infinite. The key will be to understand and recognize what works best for your
brand and actively measuring the return on investment.


About comScore

comScore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred
source of digital business analytics. comScore helps its clients better understand, leverage and profit from
the rapidly evolving digital marketing landscape by providing data, analytics and on-demand software
solutions for the measurement of online ads and audiences, media planning, website analytics,
advertising effectiveness, copy-testing, social media, search, video, mobile, cross-media, e-commerce,
and a broad variety of emerging forms of digital consumer behavior. comScore services, which now
include the product suites of recent acquisitions Nedstat, Nexius XPlore, ARSGroup and Certifica, are
used by more than 1,600 clients around the world, including global leaders such as AOL, Baidu, BBC,
Best Buy, Carat, Deutsche Bank, ESPN, Facebook, France Telecom, Financial Times, Fox, Microsoft,
MediaCorp, Nestle, Starcom, Terra Networks, Universal McCann, Verizon Services Group, ViaMichelin
and Yahoo!. For more information, please visit www.comScore.com.


FOR MORE INFORMATION, PLEASE CONTACT:
Darrick Li, comScore, Inc.
+1 416 646 9974
dli@comscore.com


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