My presentation at the Digital Experience Festival in Turin (ITA) on June 1st, 2012. Includes a sneak preview of the "Reinventing the Wheel" concept we will officially launch in March 2013 and features these videos: A New Class of Social Apps on Facebook http://www.youtube.com/watch?v=q3b94kFBah8 Introducing Nike+ Basketball http://www.youtube.com/watch?v=N00p6rJBx6A How We Commute: Bike https://vimeo.com/26980003 If you are interested in what we do or would like to know more about the concept, please contact me at cesare@tippy.it or @Cecce67