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SAP Helps Consumer Products Companies in Latin
America Transform Their Businesses
Miami, FL - Offering solutions that address the most pressing business needs
and end-to-end processes of the consumer products industry, SAP AG (NYSE:
SAP) today announced a number of Latin American companies joining the
growing list of enterprises worldwide that are gaining business clarity and
efficiency with SAP® solutions. Leading consumer products companies in
Latin America, including Argentina-based Molinos Río de la Plata, the
Brazilian company Brasil Foods, Venezuela-based Empresas Polar and Coca-
Cola FEMSA in Mexico, have selected SAP software to optimize their
business processes, helping them to become more efficient, agile and
productive.
• Argentinean company Molinos Río de la Plata needed a single business
intelligence (BI) platform to process and store data from multiple sources as
well as eliminate manual data processing. The SAP® BusinessObjects™
portfolio of solutions provides the visibility needed to enable Molinos Río de
la Plata to make well-informed business decisions.
• Brasil Foods is one of the largest food producers in Latin America,
launching between 20 and 40 new products every year. SAP® Business Suite
software, the SAP® Customer Relationship Management (SAP CRM)
application and the SAP NetWeaver® technology platform help the company
remain competitive in an increasingly demanding market by enabling them to
produce precisely what is needed to meet customer demand while better
managing inventory costs, maximizing production and increasing customer
loyalty.
• Empresas Polar, Venezuela's largest producer and distributor of food
and beverages needed to improve the efficiency of its vehicle routing and
customer service, as well as the productivity of its sales force. The SAP®
Mobile Direct Store Delivery (SAP MDSD) application helped to integrate all
its distribution models, and provide instant visibility into operations and
customer interactions. Sales representatives and distributors are now
empowered with the information needed to make fast decisions and
complete transactions in the field.
Street, Avenue, Suite number, zip code. City - State. Zip code. Phone.: (+00) (000) 000 0000
www.celeritechsolutions.com
• Coca-Cola FEMSA, the world's second-largest bottling company in
terms of sales volume and the largest in Latin America, needed to standardize
its business practices throughout the organization and align with the
company's global practices. The company uses SAP Business Suite
applications as well as solutions for the beverage industry and SAP MDSD to
efficiently manage the large volumes of information associated with its
operational and logistics processes.
Visit the solution portfolio page on www.celeritech.biz for more information.
Any statements contained in this document that are not historical facts are forward-looking
statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as
"anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project,"
"predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify
such forward-looking statements. SAP undertakes no obligation to publicly update or revise any
forward-looking statements. All forward-looking statements are subject to various risks and
uncertainties that could cause actual results to differ materially from expectations. The factors that
could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S.
Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on
Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward-
looking statements, which speak only as of their dates.
Copyright © 2009 SAP AG. All rights reserved.
For customers interested in learning more about SAP products:
Contacts:
Claudia Ochoa, +1 (786) 238 6494, claudia.ochoa@ celeritech.biz EST
Eliana Limongi, +1 (786) 331-1281, eliana.limongi@celeritech.biz EST
Street, Avenue, Suite number, zip code. City - State. Zip code. Phone.: (+00) (000) 000 0000
www.celeritechsolutions.com

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Sap helps consumer products companies to transform their business

  • 1. SAP Helps Consumer Products Companies in Latin America Transform Their Businesses Miami, FL - Offering solutions that address the most pressing business needs and end-to-end processes of the consumer products industry, SAP AG (NYSE: SAP) today announced a number of Latin American companies joining the growing list of enterprises worldwide that are gaining business clarity and efficiency with SAP® solutions. Leading consumer products companies in Latin America, including Argentina-based Molinos Río de la Plata, the Brazilian company Brasil Foods, Venezuela-based Empresas Polar and Coca- Cola FEMSA in Mexico, have selected SAP software to optimize their business processes, helping them to become more efficient, agile and productive. • Argentinean company Molinos Río de la Plata needed a single business intelligence (BI) platform to process and store data from multiple sources as well as eliminate manual data processing. The SAP® BusinessObjects™ portfolio of solutions provides the visibility needed to enable Molinos Río de la Plata to make well-informed business decisions. • Brasil Foods is one of the largest food producers in Latin America, launching between 20 and 40 new products every year. SAP® Business Suite software, the SAP® Customer Relationship Management (SAP CRM) application and the SAP NetWeaver® technology platform help the company remain competitive in an increasingly demanding market by enabling them to produce precisely what is needed to meet customer demand while better managing inventory costs, maximizing production and increasing customer loyalty. • Empresas Polar, Venezuela's largest producer and distributor of food and beverages needed to improve the efficiency of its vehicle routing and customer service, as well as the productivity of its sales force. The SAP® Mobile Direct Store Delivery (SAP MDSD) application helped to integrate all its distribution models, and provide instant visibility into operations and customer interactions. Sales representatives and distributors are now empowered with the information needed to make fast decisions and complete transactions in the field. Street, Avenue, Suite number, zip code. City - State. Zip code. Phone.: (+00) (000) 000 0000 www.celeritechsolutions.com
  • 2. • Coca-Cola FEMSA, the world's second-largest bottling company in terms of sales volume and the largest in Latin America, needed to standardize its business practices throughout the organization and align with the company's global practices. The company uses SAP Business Suite applications as well as solutions for the beverage industry and SAP MDSD to efficiently manage the large volumes of information associated with its operational and logistics processes. Visit the solution portfolio page on www.celeritech.biz for more information. Any statements contained in this document that are not historical facts are forward-looking statements as defined in the U.S. Private Securities Litigation Reform Act of 1995. Words such as "anticipate," "believe," "estimate," "expect," "forecast," "intend," "may," "plan," "project," "predict," "should" and "will" and similar expressions as they relate to SAP are intended to identify such forward-looking statements. SAP undertakes no obligation to publicly update or revise any forward-looking statements. All forward-looking statements are subject to various risks and uncertainties that could cause actual results to differ materially from expectations. The factors that could affect SAP's future financial results are discussed more fully in SAP's filings with the U.S. Securities and Exchange Commission ("SEC"), including SAP's most recent Annual Report on Form 20-F filed with the SEC. Readers are cautioned not to place undue reliance on these forward- looking statements, which speak only as of their dates. Copyright © 2009 SAP AG. All rights reserved. For customers interested in learning more about SAP products: Contacts: Claudia Ochoa, +1 (786) 238 6494, claudia.ochoa@ celeritech.biz EST Eliana Limongi, +1 (786) 331-1281, eliana.limongi@celeritech.biz EST Street, Avenue, Suite number, zip code. City - State. Zip code. Phone.: (+00) (000) 000 0000 www.celeritechsolutions.com