Hello everyone and welcome to my slidecast presentation. In the next few minutes I would like to present a financial analysis of the third quarter results of 2010 of AB InBev.
3. THE COMPANY
Leading global brewer
Global brands: - Stella Artois
- Becks
- Budweiser
Operates across six geographic zones:
North America, Latin America North, Latin America South,
Western Europe, Central & Eastern Europe and Asia Pacific
3
5. INCREASE OF VOLUMES
Responsible for the good results
5
-1.50%
11.50%
2.10%
-5.00%
8.50% 7.90%
-8.00%
-4.00%
0.00%
4.00%
8.00%
12.00%
16.00%
North America Latin America
- North
Latin America
- South
Western
Europe
Central and
Eastern
Europe
Asia Pacific
Organic growth of volumes
- third quarter of 2010
6. ASIA PACIFIC
6
Total volumes increased with 7.9%
More specific in China
National marketing campaigns
FIFA World Cup sponsorship
7. CENTRAL AND EASTERN EUROPE
7
Total volumes increased with 8.5%
More specific in Russia
Klinskoye: new ‘white’ beer variety
Media initiatives
8. LATIN AMERICA - NORTH
8
Robust volume growth of 11.5%
More specific in Brazil
Innovations
9. FOCUS BRANDS
Responsible for the good results
Invest most of their marketing money
Greatest commercial potential
9
10. FOCUS BRANDS
Budweiser Lime: focused on exclusive night life
Klinskoye Fresh: a non-filtered ‘white’ beer
Stella Artois Black: hit the market in the United
Kingdom
10
11. HIGHLIGHT
The Budweiser Concentration Week
27/09 – 03/10
Target: reach new United States consumers
New campaign: “Grab Some Buds”
Teaser: ‘Budweiser National Happy Hour’
11