Exciting Technical Communication Course Project Prepares Students for Real Life Careers - Course Technology Computing Conference

Technical Communication Course Student Projects
by Professor Barbara Burke
Source: Office.com Clip Art

Creating Innovative Companies and Products

Technology and Communication

Team Involvement:
Creativity Meets Technology

Introducing the Companies
GAMER TOWN

Presentation Layout
• Title: Logo
• Table of Contents
• Executive Summary
• Picture and Further Description
• How it's going to operate
• Outcomes: Company Goals and Milestones
• Needs Assessments (example on next slide)
• Survey about your project or company...
• Graph the Survey
• Operational Costs
– Fixed/Variable
– Employees/ Sales
– Short and Long Term
• Marketing Strategy
• Sample Advertisement
• Bibliography

http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg
Chris
Eroldo
James
Aaron
8

http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg
http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg
o Executive Summary ...................... 3
o Further Description …………………… 4
o Operation ………………………………….. 5
o Company Goals and Milestones …. 6
o Needs Assessment …………………….. 7
o Survey ……………………………………….. 8 - 9
o Operational Costs ……………………… 10 – 11
o Certifications …………………………….. 12
o Marketing Strategy ...…………………. 13
o Sample Advertisement ………………. 14
o Bibliography ………………………………. 15
9

o Built in the mind of the customer that specializes in the application
of electricity in computerized systems to protect the people and save
the environment. Our goal is to grow a green economy fossil free
by strengthening the use of natural energy. It will be a great investment
for future endeavors and a wide transponder of worldwide technology
10

http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg
o Our study encompassed renewable energy technology, solar panels, and rain water. We embark on this green
journey delivering alternate energy without burning oil or creating pollution
o The project is not designed to eliminate the problem but, to be more cost effective for homes and businesses by
providing clean water and solar energy that produce heat and electrical power.
o Solar panels are environmentally safe and friendly which can be charged by the wind and sun. Various panel
designs can generate energy from wind drafts and turbulence in addition to the sun’s UV rays Once the electricity
is situated there shouldn’t be a problem with the water.
o Rainwater has good health benefits and it is great for any household. It is good to drink and it’s great for the skin.
The average amount of rainfall in New Jersey is (5)five inches per month (3630 (cu feet) = 27 154.2857 US
gallons). With this amount of rainfall it has a dual purpose:
• To satisfy the needs of a household or business by filtration
• Hybrid solar panels harnessing the energy from rain drops that fall on the panels.
o All these ideas are designed to create a more healthier environment whilst being a cost effective method for the
client to reduce expense.
o Looking in retrospect at one of the problems lack of ”clean water”, we can come to the consensus that Water is
Life.
11

http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpghttp://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Hahttp://i-cdn.apartmenttherapy.com/uimages/sf/6.21%20solar%203.jpegrvesting.jpg http://i-cdn.apartmenttherapy.com/uimages/sf/6.21%20solar%203.jpeg
o The operation of the business
• Solar panel installation
• Electrical installation for solar panels
• Complete rain water collector, separator, and filtration system
• Year round maintenance of all systems
o Employees
• James - Director of Operations of Company and all systems / CEO
• Chris – IT Specialist, Maintains All Computer systems For company And all Systems installed in
households
• Eroldo – Inside manager, Director of all rainwater filtration systems, Oversees all installations
• Aaron – Outside Manager, Director of all Solar and electrical system, Oversees all installations
12

o Company Goals
• Focus on economic strategies – action to solve social and environmental
problems
• Empower people to take personal and collective roles for the economy
• Work on issues for social justice and environmental responsibility
• Stop abusive practices and create healthy and sustainable practice
o Milestones
• Build sustainable communities in the US and abroad
• Demanding an end to corporate irresponsibility
• Empower people to make purchase and investment to promote social justice
and environmental sustainability.
13

o Clarify, and identify the problem
• To ensure efficient quality for the client
• We desire a clean environment
• The difference between a green life and the life we live today
https://si0.twimg.com/profile_images/113678915/WFXL-Go-Green_1_.jpg
14

1. What do you think of renewable energy?
• For it
• Against it
• Thinking about it
2. Would try alternative energy?
• Yes
• No
• Undecided
3. Would you try filtered rainwater?
• Yes
• No
15

16
No
25%
Maybe
10%Yes
65%
What do you think of renewable energy?
No
17%
Maybe
5%
Yes
78%
Would try alternative energy?
Yes
74%
No
26%
Would you try filtered rain water

o Operational Costs fixed / variable employees
• Operation of the worker
• Wage, advertising salaries
• Tools
• License of equipment, and Fee’s
• Components
• Equipment investment funds
o Sales Short Term
• Maintenances fee is required
• Second mean of income will acquire for the workers
• Contracts will be look at heavily before being agreed on
o Long Term
o All year round service
o Distribution of vacation must be rectify for the workers
o Scheduled maintenance of the client and tools
17

o Solar panels – 90 day trial rate starts at
• $90.00 summer $65 winter
• Water Filter - $50.00 every 3months
o Package deal – Both installed and annual fee of
$800.00
18

19
http://contemporarylogliving.com/wp-content/uploads/2012/05/Rainwater-Harvesting.jpg http://www.mcb.mu/en/media/rainwaterharvesting_inside_tcm9-5466.jpg
o Certificates And Clearances
• Water Quality Association
• Environmental Act clearance
• United States Customs For Delivery Clearance

o Marketing
• Constantly producing efficient energy
• Competitive long term goal of the company code of ethic
• Fulfilling the needs of the marketing objective
o Advertisement
• Yellows pages
• Newspapers
• Bill Boards
• Web Site
• Internet Ads
• Flyers
20

21
Stop letting money run your life
Make money while helping the environment
Website: GoGreenGeneral.org Phone: 123-456-7789
o What We do:
• Complete Solar Panel Installation
• Rain Water Collector And
Separator System
• Free Estimates
• Year Round Service
o Fully Certified Company
• Water Quality Association
• Water Clearance Act
• US Customs For Shipping
Products

o DeVry, U. (2006). Ebsco host. Retrieved from Library
database access: www.ebscohost.com/nj/devry/edu.html
o Google. (1998). Google images. Retrieved from Google inc:
www.google.com/img
o Green America. (2005). Retrieved March 13, 2013, from
National Green Pages: http://www.greenamerica.org/
22

HANG TEN
Surf & Fish Shop
Greg
Dave

 Executive Summary……………………….…………............3
 Further Description………………………….…………….……4
 Operations…………………………………….….………..........5
 Milestones……………………………………..………………..6-7
 Assessments……………………………………..………….....8-9
 Survey ……………………………………………...............10-11
 Operational Costs………………………………………........12
 Marketing Strategy……………………………………….13-15
 Sample Advertisement…………………………………......16
 Bibliography………………………………………............….17
Table of Contents

 Dave and Greg, are opening a shop that will be named
Hang-Ten
 Merchandise will be in relation to surfing and fishing
 Accessories and clothing
 Detailed online website
 Customer can view our inventory, store hours and
information
Executive Summary

 Location is in Long
Branch on Atlantic
Avenue, one block
from Ocean Avenue
 Cater to the needs of
the local fishermen
and surfers in the area
Further Description
LoopNet.com

 Dave will be in charge of the fishing department
 Greg will be in charge of the surfing department
 Each department will have several knowledgeable
employees that will assist customers and run daily
tasks in the store
Operations

 Cater to surfing and surf-fishing enthusiasts along the
North Jersey Coast and elsewhere with our on-line store.
 Outfit surfers and fishermen from the beginner to the
seasoned pro.
 Only carry products that we would use ourselves, and are
warranted by companies that stand behind their products.
Milestones

 Offer competitively priced gear for beginners, custom
built boards and rods for the experts and everything in
between for all budgets and levels of experience.
 Establish a reputation as a store that shore enthusiasts
can come to for great service, products, advice,
reliability and competitive pricing.
Milestones

 Differentiate from competition
 Large Retailers
 Dicks/Sports Authority
 Local Retailers
 Brave New World/Giglio’s Bait & Tackle
Assessments

 Professional Advice and Service
 Free Seminars
 Knowledgeable Staff
 Custom Products
 Custom Surfboards/Surf Rods
 Prime location
 One block from the beach
Assessments

40%
30%
30%
Question 1
Yes No Doesn't matter
Survey
1. Would you shop at a Surfing &
Fishing shop or prefer separate
store for Fishing and Surfing?

60%20%
20%
Question 2
Yes No Yes and purchase
Survey
2. Would you be interested in a
free seminar or lessons for
surfing and fishing; and possibly
be enticed to make a purchase
after?

Operational Cost
Expense Monthly Yearly
Bank Loan
200,000 loan-10yrs.
@ 6%
$2200 $26,400
Rent $4500 $54,000
Utilities $1000 $12,000
Labor
144 man hrs.
@ 12/hr. part-time
$1700 $20,400
Insurance $800 $9,600
Miscellaneous $500 $6,000
Total: $10,700 $128,400

 Retail store/Hardcopy strategies
 Newspaper print adds
 Asbury Park Press
 Home News
 Star Ledger
 Various local retail publications
Marketing Strategy

 Grand Opening Weekend
 30% off all surfboards and surf-rods
 20% off everything in store
 Free Hang-Ten t-shirts for first 50 customers
 Free surf fishing seminar given by Dave
 5 free surf lessons by Greg
 One prize drawn each hour for the entire weekend
(Wet-suit, t-shirts, surf bags, surf lures, and other
prizes)
Marketing Strategy

 Web Marketing
 On-line retail store
 Tides and weather forecasts
 Web-cam of surf conditions
 Attract advertisers to our website
Marketing Strategy

Advertisement
 Grand Opening flyer.
 It will be handed out and
posted at the beach, local
restaurants, and parks.

 (n.d.). Retrieved from
http://www.loopnet.com/?sourcecode=2
ggtkt041h86310&gclid=CJDliobYt7ACF
QK5Kgod6D-w9g
 (n.d.). Retrieved from
http://www.signnetwork.com/Hang-Ten-p-
127385.html
Bibliography

• History 3
• Facts 4
• Average Playtime 6
• Building Business 7
• Marketing Strategy 8
• The Competition 9
• How its going to operate 10
• License for Build and Games 11
• Conclusion 12
• Bibliography 13
Table of Contents

History
• 1970’s – Video games and consoles reach mainstream.
• 1980’s – Golden Age of video games.
• 1990’s – Advancement in technology.
• 2000’s – Gaming in social media and smart phones.

• The average game player is 35 years old and has been playing
games for 13 years.
• Sixty-five percent of American households play computer or
video games.
• Forty percent of all game players are women.
• Thirty-six percent of heads of households play games on a
wireless device, such as a cell phone or PDA, up from 20
percent in 2002.
(Entertainment Software Association, 2008, p. 1-4)
Facts

Facts
• More than half - 53% - of all American adults play video
games of some kind, whether on a computer, on a gaming
console, on a cell phone or other handheld device, on a
portable gaming device, or online.
(Lenhart, A., 2008, p. 1)

Marketing Strategy
• The Gaming Industry profits have been above $16 billion
dollars a year since 2005 and reached it’s highest annual
grossing period in 2008.
• In 2008 Microsoft, Sony, and Nintendo released game
consoles creating a $22 billion dollar gross period.
• Microsoft, Sony, and Nintendo are due to release a
predecessor to their game consoles released in 2008, in the
third quarter of 2013; which analyst has predicted will double
the profits of 2008.
• Here at Gamer Town we are prepared to make a splash within
the gaming community and tap into this revenue.

The Competition
• Gamer Town is prepared to overtake the
local competition in the gaming industry.
• Our two biggest competitors are: Game
Stop which currently has the trust of the
gaming community because the
cooperation has been around for 11 years
and is basically the only major company
that focuses on the gaming industry. Game
Fly is online video game rental subscription
service that specializes in providing games
for game console.
• Toys 'us, Best Buy, Block Buster, Wal-Mart,
Target and small electronic stores are also
taped into the gaming industry but isn’t
their major focus.

At Gamer Town we are prepared to offer everything that make
our competitors thrive in the gaming industry at “one”
location.
Gamer Town will be located on Rt.22 West, where a Path Mark once was located.
The size of Gamer town will be 188 ft by 100 ft, the equivalent of two NBA basketball
courts!
Gamer Town will be divided into two main sections. Section A will be for sales and
Technical assistance. Section B will be the highlight of Gamer Town and the
difference maker to the consumers. Section B will be modernized with new
technology capable of hosting our weekly the gaming tournaments. The area will be
sectioned off from sales area. It will contain 10 40in monitors and 5 60in monitors.
There will be seating assigned to each monitor and a area to watch gamers. Gamer
Town will also have a snack area in section B and bathrooms located throughout the
facility. We will offer games from the beginning of gaming history to the present. Our
customers have the option to purchase games new or pre owned, and a option to rent.
Our weekly game tournaments will provide a service that no other competitors
provide. The tournaments will focus on different games a week and a cash prize will
be offered to the winner.
How It’s Going to Operate

License for Building and Games
• License for building is cost $10,000 to put down. The rent is
$2000.00 dollars months. The bank is getting us a loan up to
$120,000. We are going get 10 TV of 40”inch plus 6 TV 60”
inch Flat screens to use on the lobby. It cost about $500 to
$600 each. Our inventory is going to be $50,000 of games
and accessories, so that we sales a good price.
• Security is very important to our store. Hire a two security
officers for job to help us main the store. We need to hire
three people for the job and two technical for fix the games
system.

Conclusion
In conclusion, we feel that Gamer Town is going to be
successful entity in the retail gaming market. The research
accumulated in this report proves that gaming is not limited
to young males only.
It is also our opinion that the environment is right for this
type of venue to serve the customer’s every need when it
comes to gaming.

BIBLIOGRAPHY
• Entertainment Software Association (July 2008). Essential Facts about the computer and video
game Industry: 2008 sales, demographic, and usage data, Entertainment Software Association.
• Flew, Terry, & Humphreys, Sal (2005). “Games: Technology, Industry, Culture”. New Media: an
Introduction (Second Edition). Oxford University Press.
• International Directory of Company Histories, Vol.69 GameStop Corp. History, Retrieved from
http://www.fundinguniverse.com/company-histories/gamestop-corp-history/
• Lenhart, Amanda, Jones Sydney, & Macgill , Alexandra R., Adults and video games, (Pew
Internet & American Life Project, Sunday, December 7, 2008) p.1 retrieved from
http://pewinternet.org
• Rogers, Everett M, & Larsen, Judith K (1984), Silicon Valley fever: growth of high-technology
culture, Basic Book, p.263.
• [Pictures of Video game platforms]. Retrieved on October 10,2012 from http://www.allgame.com
• Wolf, Mark J.P.(2008), the Video game explosion: a history from PONG to playstation and
beyond, ABC-CLIO.

JMAC Soda
http://office.microsoft.com/en-us/images/results.aspx?qu=soda%20can&ex=2#

Table of Contents
Slide 3 ………………………………..........................…Executive Summary
Slide 4 ………………………………………………………………...….……….Details
Slide 5 ………………………………………………….…………..………Operations
Slide 6 ……………………………………………………….………...Plan of Action
Slide 7 ………………………………………………………….……Company Goals
Slide 8 ……………………………………………………..……..……..Assessments
Slide 9 ……………………………………………………………..………………Survey
Slide 10 ……………………………………..........................…Survey Results
Slide 11 …………………………………………………….……Operational Costs
Slide 12 …………………………………………........…..Marketing Strategies
Slide 13 ………………………………………………………………….Bibliography

Executive Summary
 Help upcoming restaurants
 Provide customers with a more cost efficient
alternative to soda

Details
 Factory in Mississippi
 Ingredients: Seltzer, Flavored syrups (orange,
lemon-lime, root beer, cocoa)
 Price to sell: $1.00
 Price to manufacture: $0.42

Operations
 Finances: Michelle
 5 employees
 Marketing: Joana, Allison
 7 employees
 Production: Corrie
 54 employees
 Human Resources: Michelle, Joana, Allison
 2 employees

Plan of Action
4 week plan
WEEK 1: Prototype of soda
WEEK 2: Designing of cans
WEEK 3: Putting the product together
WEEK 4: Pitch JMAC Soda

Company Goals
 Nationwide
 Target market: Restaurants,
Grocery stores, Convenience
stores, Gas stations, Consumers
ages 12+
 Production: Produce 15,000/day
 Selling goal: 10,000 cans/day

Assessments
$0.00
$0.20
$0.40
$0.60
$0.80
$1.00
$1.20
$1.40
$1.60
$1.80
Coca-Cola Pepsi JMAC
Production Costs
Consumer Cost
Promotion Price

Survey
Survey question:
Would you purchase a cheaper soda product
similar to the competitors?
Number of people surveyed:
25
(3 from Hess, 14 from Krauzer’s, 8 from Stop & Shop)

Survey Results
JMAC vs. Competitors
Yes
No
Maybe
I don't know

Operational Costs
 Price per
 Can: $0.40
 Fountain: $351.60
 Syrup package: $30.00
 Seltzer: $11.00

Marketing Strategy
 Local commercials, billboards, store flyers,
newspaper ads
 Online advertisements, website

Bibliography
Yahoo! Finance (2011, February 9). 10 States With the Deadliest
Eating Habits. Yahoo! Finance - Business Finance, Stock
Market, Quotes, News. Retrieved December 10, 2012, from
http://finance.yahoo.com/news/pf_articles_112083.html
Stockdale, Charles B., McIntyre, D., Sauter, M. (Feb. 9, 2012). 10
States With the Deadliest Eating Habits. “Yahoo Finance.”
Accessed 12/10/2012
Coca Cola (2012, January 12). Coca Cola. Coca Cola Journey.
Retrieved December 10, 2012, from http://www.coca-
colacompany.com
Pepsi (2012, July 13). Pepsi - Live For Now. Pepsi.
Retrieved December 10, 2012, from http://www.pepsi.com/

Team Members
 Khushbu
 Andrew

Table of Contents
 Executive Summary................................................4
 How it works…………………………………………..5
 Company goals and milestones…………………….6
 Why needed…………………………………………..7
 Survey Questions…………………………………….8-9
 Graph of Survey………………………………………10
 Operational Costs…………………………………….11-12
 Marketing Strategy……………………………………13
 Sample Advertisement………………………………..14
 References…………………………………………….15

Executive Summary
EZ I.V Poles is an alternative solution to a
traditional I.V poles. EZ I.V is lighter,
cheaper, and more efficient. It can be use
in various different ways such as oxygen
tank holder and I.V fluid holder.

How It Works
 Holds oxygen tank and I.V fluid
 Detaches at the middle of pole
 Upper portion clips on to wheelchair
 Lower portion wheels oxygen tank
 Handle on pole for easy rolling
 Clips on to stretcher
 Wheels on bottom for movement
 Detaches for storage

Company Goals and Milestones
 To have EZ I.V in every hospital, private
home, nursery, and medical center.
 1st Milestone: Manufacturing vendors
 2nd Milestone: Cost
 3rd Milestone: Marketing
 4th Milestone: Sell
 5th Milestone: Expansion

Why Needed?
 User based requirement
 Patient and staff convenient
 Easy to use
 Lightweight
 Multipurpose
 Economy
 Half price of similar poles
 Exceptional durability

Survey Questions
Question 1: Do you think the I.V poles could be improved?
Patient Response: 9/10 say Yes.
Staff Response: 10/10 say Yes.
Question 2: Would you like to be able to attach an oxygen tank
to the pole so you don't have to carry 2 separate units?
Patient Response: 10/10 Yes.
Staff Response: 10/10 Yes
Question 3: Is it more efficient to detach the I.V pole and clip it
on to a wheelchair or stretcher rather than moving all fluids and
pumps individually?
Patient Response: 10/10 Yes

Survey Questions (cont)
Question 4: Would you like the current I.V pole to be more
lightweight and compact?
Staff Response: 9.10 Yes
Question 5: Is the EZIV Pole a better overall alternative to the
current poles of today?

Operational Costs (cont)
 Break point analysis
$-
$50,000
$100,000
$150,000
$200,000
$250,000
Startup Year 1 Year 2 Year 3 Year 4 Year 5
Benefits
Costs

Marketing Strategy
 Sending out fliers to various medical
centers/hospitals
 Door to door salesmen
 Hands on presentations
 Holding seminars
 Social media
 Advertising health magazines

References
 Amazon Price List. 11/19/2013. http://www.amazon.com/
Pole-Black-Oxygen-Tank-Holder/dp/B0055FROU4
 Berger, M. What Does IV Mean? 11/19/2013. Retrieved from
http://www.ehow.com/facts_6886292_iv-polemean_.html
 IV-Pole Function. 11/19/2013. Retrieved from http://www.iv-
pole.com/
 Universal Medical. 11/19/2013. Retrieved from http://
www.universalmedicalinc.com/IV-Pole-Oxygen-
TankHolder-Combo-p/ACM1501-01.htm
gclid=CIn2lfTM8boCFetcMgodFRkAMQ

BY: SIR JAMES OF WINTERFELL
&
SIR DAVID OF KINGS LANDING

 OUR QUEST
 The rural business of the land
 Benefits of upgrading armour of
electronics and gaming systems
 Bankers of the land
 Battle strategies of our quest
 Fiscal

 To ensure Kings Landing, Winterfell and any other
patrons of his or her knight electronic equipment, including
their XBOX 360 blessed by the lady of the lake. PS3’s of
King Arthur’s knights of the round table should ever fail,
we the great blacksmiths of the land shall restore order to
the dreadful rings of death. Also silencing the night terrors
that bring forth corruption to our people’s PS3’s.
 To ensure our blacksmith skills, shall repair their
advancements in electronics. Because we were knighted by
SIR King Dean of realm of DeVry, to ensure peace and
order is bestowed on all electronic devices.

 To ensure the knights, squires, peasants, and our
general population under the king and queen have
smithsmen for their various electronic needs.
 And the need to enquire upgrades for better features, of
their electronics affects.

 Our mission is to prevent the tyrannies of electronics
because the night is fearful and full of terrors.
 As we prevent the night terrors from there tyrannies, we
shall perform upgrades to see fit of the persons electronic
equipment shall not fail if one said is due battle with
night terrors.

 We shall address to whom will respond to our request of
fiscal funds.
 We shall report our quest and see the needs we need to
gain fiscal funds.

 Start Research of gaming system repair and
electronic repair.
 Start getting OEM certificates for authorized repair
and upgrade.
 Discuss Course of Project.
 Write preliminary draft.
 Discuss feasibility of cost for equipment.
 Completion of estimation of cost of equipment.
 Submit Proposal.

 Main Salaries $99,840
 Equipment $50,000
 Computers $30,000
 Creation of company $15,000
 Total $194,840

0 2 4 6 8
If you could take your
Xbox or PlayStation to…
If you could take your
laptop or desktop system…
If your PlayStation or
Xbox was broke would…
If your laptop or desktop
broke would you take to…
No
Yes

David is a former Marine from 2007-2011. He knows how to work under
pressure, and meet deadlines regardless of the situation. Before enlisting in
the Marine Corps, he worked in IT 7 years, and holds IT certifications such
as CCNA, CEH V5, A+, Network+, Security+, MCSE Windows 2000
Infrastructure, plus a journeyman apprentice electrician. He now holds an
A.A.S. Degree in Electronics and Computer Technology from DeVry
University. David will be the lead technician and troubleshooter.
James has 2 years’ experience working with circuits and hardware. He also
has 5 years’ experience managing people. James has extensive programming
knowledge with that; he also has extensive knowledge of machine and
assembly language. He now holds an A.A.S. Degree in Electronics and
Computer Technology from DeVry University. James will be the lead
engineer and programmer for digital circuits. He is also the CEO of the
company.

 Monty Python and the holy grail images: Google
Images.
 Game of Thrones image: Google Images.
 Monty Python and the hole grail audio:
 http://www.moviewavs.com/Movies/Monty_Python_
And_The_Holy_Grail.html

Team Members
 Igor
 Joseph
 Celina

Table of Contents
Executive Summary
Operations
Needs Assessment
Survey Graphs
Operational Cost
Marketing Strategy
Sample Ad

Executive Summary
 Problem:
Not enough sleep
No where to sleep
 Solution:
 Stop N’ Snooze
 Provides a safe and comfortable
environment
 Attractive features
 Recharges patron

How it’s going to operate
 Exterior touch screen
 Sign in/ Register
 Credit/ Debit card
 Touch screen to customize
sleep experience
 Variety of features to
accommodate
 Adjustable bed angle
 Optional feedback survey

Needs Assessment
 Most Americans do not get enough sleep
 Well rested employee = productive employee
 National Sleep Foundation poll
 Improved mental health
 BBC News and the consequences of
exhaustion
 Safety and comfort are the main concerns

Would you take a nap during the
day if the option was available?
0
1
2
3
4
5
6
7
8
9
Naps During the Day if Available
Yes
No

Would you be comfortable
sleeping in a confined space?
0
1
2
3
4
5
6
7
8
9
Sleeping in a Confined Space
Yes
No

What is your average nap length?
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Lenth of Nap (Hours)
Less than 1 hour
1 Hour
2 Hours

Operational costs
 Rent
 Utilities
 Staff
 Equipment

Marketing Strategy
 Three pronged marketing campaign:
1. The sleeping customers
2. Customers place of employment
3. The healthcare and medical community
 Television, Radio, Newspaper, Internet
Advertising
 Health and wellness fairs
 Special programs and discounts
 Stop N’ Snooze representatives
 Word of mouth

Sample Ad
 Television
 Internet Ad on YouTube and other video
related services.

References
 BBC News (9 June, 2004). Irregular hours make staff ill. Retrieved
October 8, 2012 from http://news.bbc.co.uk/2/hi/business/3789453.stm
 Everybody Live to 100 (2010). Long hours and shift work. Retrieved
October 8, 2012 from http://liveto100.everybody.co.nz/sleep/long-
hours-and-shift-work
 Gandolf, S. and Hirsh, L. Healthcare Success Strategies (2012).
Retrieved October 8, 2012 from
 http://www.healthcaresuccess.com/specialty/sleep.html
 Stack, L. (2008). Sleep Your Way to a Productive Day! Retrieved
October 8, 2012 from
 http://www.theproductivitypro.com/FeaturedArticles/article00112.htm
 Zabriskie, N. (2012). Resolving a Common Cause of Patients' Fatigue
Complementary Prescription. Retrieved October 8, 2012 from
 http://www.cpmedical.net/articles/resolving-a-common-cause-of-
patients-fatigue
 www.sleepbox.com

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