Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing.

•

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This presentation focuses on how and why Centerline Digital became a customer of IBM PureFlex, IBM Storwize V7000 Unified, IBM Endpoint Manager, and a redesigned network infrastructure. Also covered are the results Centerline Digital is realizing from these products — both IT value and a business value — as well as how it helps us as a company to continue to innovate and collaborate faster and better than we could with our old IT infrastructure.

Empresariales Tecnología

CENTERLINE DIGITAL
STRATEGY, DESIGN & TECHNOLOGY FOR CONTENT MARKETING
Our IBM® Story
Edge2013 - June 13
Wednesday, June 12, 13

Adam Mittner
Digital Video & Computer Science Degrees
Video Editor
Videographer
Art Director/Team Manager
OPERATIONS MANAGER
Wednesday, June 12, 13

We believe in
accountable creative:
strategies and assets that our clients
love, and that achieve business goals.
WE ARE A
CONTENT
MARKETING
AGENCY
Wednesday, June 12, 13

Our IT Challenges
nnnnnnnn
4xemployee growth in 3 years
nnnnnnnnnnnnnnnnnnnnnnnnnnnnnnnn
Make shift, piecemeal infrastructure
None, to one IT guy
Wednesday, June 12, 13

Achieve Success
2key elements
Talented people
Right technology
Wednesday, June 12, 13

Production Triangle
QUALITY
SPEEDCOST
Wednesday, June 12, 13

Our IT Requirements
4areas of improvement
Network/Connectivity
Better/Faster storage
Easy Management
Computing power
Wednesday, June 12, 13

HOW DID IT ALL START?
Wednesday, June 12, 13

Proposal Phase
Multiple in-person meetings
Honesty
Research/Customization
Wednesday, June 12, 13

The Solution
IBM PureFlex™
IBM System x®
IBM Storwize® V7000 Uniﬁed
IBM Tivoli® Endpoint Manager
Wednesday, June 12, 13

Network Infrastructure
4areas of improvement
Connectivity/Design
20GbE active/active bond
40GbE future expandability
10GbE backbone
Wednesday, June 12, 13

Computing Power
IBM System x240
Virtual Machines
2-4xperformance improvement
Fast/Easymanagement & deployment
Expandablityfor the future
4x3x1x 2x
Wednesday, June 12, 13

Computing Power
IBM System x240
Render-farm nodes
530%total across 10 nodes
2mslatency
530%
Wednesday, June 12, 13

Storage
IBM Storwize V7000 Uniﬁed
Easy Tier
Speed
Capacity
Minutes to seconds
Wednesday, June 12, 13

Storage
Real-time Compression™
UP TO
80%savings
Wednesday, June 12, 13

Installation/Conﬁguration
2 weeks
10 Days
Wednesday, June 12, 13

IT Value
Flexible
One rack
Easy Management
Redundant
Expandability
Wednesday, June 12, 13

Business Value
Less future IT investment needed
Innovate faster
Collaborate faster
5to 7hours/day saved
Wednesday, June 12, 13

Why IBM?
Built-in expertise
Experience, Collective knowledge, Research, Collaboration, Customer Service
Marketing tools for support
Not just hardware!
Wednesday, June 12, 13

Visit centerline.net for more about our approach and work samples.
Or contact us and we’ll walk you through them.
END RESULT
Wednesday, June 12, 13

centerline.net
THANK YOU!
Wednesday, June 12, 13

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Centerline Digital at IBM Edge 2013. Technology Powering Content Marketing.

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