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Why Work With Century 21 Adobe Realty?
- 1. Why the CENTURY 21® System ? Adobe Realty © 2011 Century 21 Real Estate LLC. All rights reserved.
- 2. Our Brand Value Proposition We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights , and use our str engths to help you successfull y buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 72 countries, 8,000 offices and over 120,000 agents strong CENTURY 21: The Gold Standard © 2011 Century 21 Real Estate LLC. All rights reserved.
- 3. How the CENTURY 21® System helps you achieve your goals Brand Awareness Value Added Services Awards & Recognition Programs MARKET Business Benefits National Advertising SHARE Award Winning Training Online Presence C21 Tools & Systems © 2011 Century 21 Real Estate LLC. All rights reserved.
- 4. The CENTURY 21 Global Footprint Operating in 72 Countries and Territories. 8,000 Offices and 120,000 Sales Associates Internationally Russia Latvia Canada United Kingdom Poland Belgium Slovakia Luxembourg Czech Republic Serbia & France Romania Montenegro Portugal Bulgaria Albania Japan Spain Cyprus Turkey United States Hong Kong Greece Lebanon Israel Kuwait China Morocco Bahrain Jordan Qatar Taiwan Egypt U.A.E Mexico Caribbean Saudi Arabia Thailand Central America Cape Verde Venezuela Singapore Indonesia Columbia Angola Brazil South Africa Australia New Zealand © 2011 Century 21 Real Estate LLC. All rights reserved.
- 5. CENTURY 21® Brand - Recognition, Awareness, Preference! Almost Universal Brand Awareness Most Recognized Name In Real Estate CENTURY 21: 94% CENTURY 21: 41% RE/MAX: 91% Coldwell Banker: 82% RE/MAX: 34% Prudential: 71% Coldwell Banker: 18% ERA: 39% GMAC: 36% * Source: 2010 Ad Tracking Study, Millward Brown. Q: “Which of these agencies , if any, is the most recognized name in real estate?” (multiple choice question); Base -Aware of Brand. Keller Williams: 36% Results significant at a 90% Confidence level . Weichert : 18% Realty Executives:16% * Source: 2010 Ad Tracking Study, Millward Brown. Q: ““Please tell me which of these real estate Industry Leader For Future Consideration agencies you have ever seen or heard of?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years; results significant at a 90% Confidence level). CENTURY 21 Industry Leaders Greater than 50% RE/MAX Top Agencies for Likelihood to Recommend Coldwell Banker Less than 50% CENTURY 21 Industry Leaders RE/MAX Greater than 30% Prudential Realty Executives ERA Keller Williams GMAC Less than 30% Coldwell Banker Weichert Prudential Realty Executives GMAC * Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to consider choosing ERA each of these brands the next time you buy or sell a home?” (Base: 1201 respondents: Sold or purchased a home in the past 2 years, or plan to sell or purchase a home in the next 2 years). * Source: 2010 Ad Tracking Study, Millward Brown. Q: “How likely are you to recommend Differences in the top 2 agencies (C21 and RE/MAX) are statistically insignificant at a 90% (brand) to someone else?” (Base: 1201 respondents: Sold or purchased a home in the past 2 Confidence Level. years, or plan to sell or purchase a home in the next 2 years). Any differences in the top 2 agencies is statistically insignificant at a 90% Confidence Level. © 2011 Century 21 Real Estate LLC. All rights reserved.
- 6. Real Estate Industry Visibility Events Advertising Platinum Sponsor National Gold Sponsor © 2011 Century 21 Real Estate LLC. All rights reserved.
- 7. © 2011 Century 21 Real Estate LLC. All rights reserved.
- 8. Television and Online Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
- 9. National Radio Advertising © 2011 Century 21 Real Estate LLC. All rights reserved.
- 10. Search Engine Marketing What does Search Engine Marketing (SEM) do? • Drives more traffic to your web site by paying for targeted keyword search results with search engines. • Brand, Generic, and Regional terms • The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords © 2011 Century 21 Real Estate LLC. All rights reserved.
- 11. Online Banner Ads © 2011 Century 21 Real Estate LLC. All rights reserved.
- 12. A Powerful Web Presence We feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program. CENTURY 21® listings are also displayed on most MLS-enabled real estate sites. © 2011 Century 21 Real Estate LLC. All rights reserved.
- 13. A Powerful Web Presence – 500+ Websites! AL Alabama Web Page GA The Tifton Gazette MI Grand Traverse Herald OH Chillicothe Homes for Sale SC Shemcreek TX Pegasus News AL Classified Ad Network GA Valdosta Daily Times MI Livonia Homes for Sale OH Coshocton Homes for Sale SC Rock Hill Homes for Sale TX Star Community Newspapers AL Montgomery Homes for Sale GA Cordele Dispatch MI Monroe News OH Lancaster Homes for Sale SD Sioux Falls Homes for Sale TX KVUE AL North Jefferson News GU Bridewater Homes for Sale MI The Record-Eagle OH Newark Homes for Sale TN Clarksville Homes for Sale TX KXAN AL St. Clair News Aegis HI Honolulu Homes for Sale MI Port Huron Homes for Sale OH Zanesville Homes for Sale TN Citizen Tribune TX Hood Count News AL The Cullman Times ID KTVB MI Wood TV OH WDTN TN Chatanooga.com TX KDH Real Estate AL The Leeds News ID 2 News MN ABC Newspapers OK OklahomaCity.com TN Crossville Chronicle TX Get Homes Houston AL The News Courier ID Zidaho MN ER Star News OK Urban Tulsa TN Jackson Homes for Sale TX Rockwall County Herald Banner AK Anchorage Homes for Sale ID Boise Homes for Sale MN Home Magazine OK Pauls Valley Daily Democrat TN Elk Valley Times TX Royse City Herald Banner AZ AZ ZapHomes IL Belleville Homes for Sale MN Mankato Free Press OK Woodward News TN Grundy County Herald TX Commerce Journal AZ Phoenix Homes for Sale IL Chicago Homes for Sale MN The Land OK Ft. Gibson Times TN Herald Chronicle TX Cedar Creek Pilot AZ The Phoenix IL Commercial News MN Southwest Homes Now OK Hartshorne Sun TN Murfreesboro Homes for Sale TX Athens Daily Review AZ West USA Realty IL Effingham Daily News MN St. Cloud Homes for Sale OK The Midwest City Sun TN Nashville Homes for Sale TX Cleburne Times Review AZ Yuma.com IL Mt. Vernon Register News MN This Week Live OK The American TN Tullahoma News TX Corsicana Daily Sun AZ Ztucson IL Shelbyville Daily Union MS Biloxi Homes for Sale OK Tuttle Times TN Manchester Times TX Gainesville Daily Register CA The Bakersfield Californian IL Times-Leader MS Hattiesburg Homes for Sale OK Stilwell Democrat Journal TN Nashville Scene TX Greenville Herald Banner CA ASUN IN Goshen News MS Jackson Homes for Sale OK Waurika News Democrat TX El Paso Homes for Sale TX The Huntsville Item CA Bakersfield Homes IN Hendricks County Flyer MS Laurel Leader-Call OK Westville Reporter TX Forth Worth Homes for Sale TX Jacksonville Daily Progress CA Coast Sider IN The Herald Bulletin MS The Meridian Star OK The Ada Evening News TX Killeen Daily Herald TX Mineral Wells Index CA Fresno Homes for Sale IN Indianapolis Homes for Sale MS Picayune Item OK Chickasha Express Star TX Pegasus News TX The Orange Leader CA LA Weekly IN Lafayette Homes for Sale MS The Poplarville Democrat OK Claremore Daily Progress TX Star Community Newspapers TX Palestine Herald-Press CA Los Angeles Homes for Sale IN Muncie Homes for Sale MS The Star Herald OK The Duncan Banner TX KVUE TX The Port Arthur News CA OC Weekly IN Richmond Homes for Sale MO Kansas City Homes for Sale OK Edmond Sun TX KXAN TX San Marcos Daily Record CA Monterey Homes for Sale IN XL Marketing MO Springfield Homes for Sale OK Enid News & Eagle TX Hood Count News TX Weatherford Democrat CA Phoenix REIC IN Batesville Herald-Tribune MO Columbia Tribune OK The McAlester News Capital OR KGW UT St. George Homes for Sale CA Oakland Home for Sale IN The Zionsville Times Sentinel MO Ozarks Home Hunter OK The Muskogee Phoenix OR Best Buy Real Estate VT Burlington Homes for Sale CA Ramona Sentinel IN Greensburg Daily News MO Real Estatest Joe OK The Norman Transcript OR KVAL VA The Central Virginian CA San Mateo Homes for Sale IN The Evening News MO Lincoln County Journal OK Pryor Daily Times PA Allentown Homes for Sale VA North Umberland Echo CA SDNN IN Kokomo Tribune MO RFT OK The Stillwater Newspress PA State College Homes for Sale VA Northern Neck News CA Fremont Homes for Sale IN The Lebanon Reporter MO Real Estate Weekly KC OK Tahlequah Daily Press PA Erie Homes VA NV Daily CA SF Examiner IN The Pharos-Tribune MO New Haven Leader OR Salem Homes for Sale PA The Daily Item VA Caroline Progress CA Pleasanton Homes for Sale IN The Tribune MO Hermann Advertiser Courier OR Portland.com PA The Danville News VA Gooch Land Courier CA Silvar IN The Tribune Star MO Bowling Green Times OR My Central Oregon PA Allied News VA Wavy CA Hayward Homes for Sale IN Washington Times Herald MO Elsberry Democrat OR KATU PA The Tribune-Democrat VA Herald Progress CA The Sun Chronical IN Rushville Republican MO Vandalia Leader OR KGW PA The Meadville Tribune VA Hampton Roads Homes for Sale CA Palm Springs Homes for Sale IN Wish MO Fireside Guard OR Best Buy Real Estate PA New Castle News VA Staunton Homes for Sale CA Sacremento Homes for Sale IN WTHI MO The Joplin Globe OR KVAL PA The Herald WA Bellingham Homes for Sale CA Salinas Homes for Sale IN WANE MT Great Falls Homes for Sale PA Allentown Homes for Sale SC Aiken Standard WA Tacoma Homes for Sale CA Merced Homes for Sale IN WLFI MT Southwest Montana Real Estate PA State College Homes for Sale SC Beaufort Homes for Sale WA Olympia Homes for Sale CA San Jose Homes for Sale IA Ad Express & Daily Iowegian NE Plattsmouth Journal PA Erie Homes SC Columbia Homes for Sale WA Pasco-Kennewick Homes for Sale CA San Luis Obispo Homes for Sale IA Des Moines Homes for Sale NV Las Vegas Sun PA The Daily Item SC Greenville Homes for Sale WA KOMO News CA Visalia Homes for Sale IA Iowa City Homes for Sale NV Reno Homes for Sale PA The Danville News SC Hilton Head Homes for Sale WA Spokesman Homes CA Modesto Homes for Sale IA Knoxville Journal Express NH Derry News/Weekender PA Allied News SC Myrtle Rock Homes for Sale WA GoSkagit CA Walnut Creek Homes for Sale IA Pella Chronicle NJ Bridewater Homes for Sale PA The Tribune-Democrat SC CCP WA Seattle Weekly CO Fort Collins Homes for Sale IA Clinton Herald NJ Cherry Hill Homes for Sale PA The Meadville Tribune SC Shemcreek WA King5 CO Grandjunction.com IA The Oskaloosa Herald NJ Morristown Homes for Sale PA New Castle News SC Rock Hill Homes for Sale WA KREM CO Westword IA Ottumwa Daily Courier NJ Neptune Homes for Sale PA The Herald SD Sioux Falls Homes for Sale WA Spokane.com CT All About Darien KS Farm Talk NJ East Brunswick Homes for Sale SC Aiken Standard TN Clarksville Homes for Sale WADC Washington Post CT American Towns KS Wichita Homes for Sale NJ Press of Atlantic City SC Beaufort Homes for Sale TN Citizen Tribune WV Huntington Homes for Sale CT Hartford Homes for Sale KY Big Daily News NJ Jersey Devil Homes SC Columbia Homes for Sale TN Chatanooga.com WV Herald Dispatch Homes CT Metro Hartford Homes KY Homebuyer KY NJ North Jersey SC Greenville Homes for Sale OR KGW WV Montgomery Herald CT WTNH KY Grayson Journal Enquirer NJ Inside Today SC Hilton Head Homes for Sale OR Best Buy Real Estate WV The Fayette Tribune DE DE ZapHomes KY The Sentinel Echo NJ Vineland Homes for Sale SC Myrtle Rock Homes for Sale OR KVAL WV Princeton Times DE Wilmington Homes for Sale KY Wayne County Outlook NM Las Cruces Homes for Sale SC CCP PA Allentown Homes for Sale WV The Register Herald FL Bradenton Homes for Sale KY Morehead News NM KRGE SC Shemcreek PA State College Homes for Sale WV Bluefield Daily Telegraph FL St. Petersburg Times KY Olive Hill Times NY Binghamton Homes for Sale SC Rock Hill Homes for Sale PA Erie Homes WV Times West Virginian FL Fort Lauderdale Homes for Sale KY McCreary County Record NY Elmira Homes for Sale SD Sioux Falls Homes for Sale PA The Daily Item WI Fox 11 Online FL Miami New Times KY The Independent NY Ithaca Homes for Sale TN Clarksville Homes for Sale PA The Danville News WI Appleton Homes for Sale FL Fort Myers Homes for Sale KY Times Tribune NY Long Island Homes for Sale TN Citizen Tribune PA Allied News WI Green Bay Homes for Sale FL Fox 10 TV KY Glasgow Daily Times NY Poughkeepsie Homes for Sale TN Chatanooga.com PA The Tribune-Democrat WI Manitowoc Homes for Sale FL Melbourne Homes for Sale KY Richmond Register NY Rochester Homes for Sale TN Crossville Chronicle PA The Meadville Tribune WI Marshfield Homes for Sale FL MicoHomes KY Commonwealth Journal NY Residential NYC TN Jackson Homes for Sale PA New Castle News WI Oshkosh Homes for Sale CA Merced Homes for Sale KY Lexington Homes for Sale NY Village Voice TN Elk Valley Times PA The Herald WI Sheboygan Homes for Sale CA San Jose Homes for Sale KY Louisville Homes for Sale NY The Daily Star TN Grundy County Herald SC Aiken Standard WI Stevens Point Homes for Sale CA San Luis Obispo Homes for Sale LA Alexandria Homes for Sale NY The Press-Repulican OK Tahlequah Daily Press SC Beaufort Homes for Sale WI Wausau Homes for Sale CA Visalia Homes for Sale LA Lafayette Homes for Sale NY Cooperstown Crier OR Salem Homes for Sale SC Columbia Homes for Sale WI Wisconsin Homes for Sale CA Modesto Homes for Sale LA Louisiana Press Journal NY Lockport Union-Sun & Journal OR Portland.com SC Greenville Homes for Sale NAT’L CNN Money CA Walnut Creek Homes for Sale LA Opelausas Homes for Sale NY The Journal-Register OR My Central Oregon SC Hilton Head Homes for Sale NAT’L CVHP CO Fort Collins Homes for Sale LA Monroe Homes for Sale NY Tonawanda News OR KATU SC Myrtle Rock Homes for Sale NAT’L Fizber CO Grandjunction.com LA New Orleans Home NY WIVB OR KGW SC CCP NAT’L Fox Business CO Westword LA Shreveport Homes for Sale NY White Plains Homes for Sale OR Best Buy Real Estate SC Shemcreek NAT’L Gazetter Mail Homes CT All About Darien ME Bangor Daily News NC Asheville Homes for Sale OR KVAL SC Rock Hill Homes for Sale NAT’L Gethomesh CT American Towns ME Maine Home Seller NC Charlotte Homes for Sale PA Allentown Homes for Sale SD Sioux Falls Homes for Sale NAT’L Intagent CT Hartford Homes for Sale MD Baltimore Homes for Sale NC Charlotte Homes for Sale PA State College Homes for Sale TN Clarksville Homes for Sale NAT’L Kiplinger CT Metro Hartford Homes MD Carroll County Times NC Raleigh Homes for Sale PA Erie Homes TN Citizen Tribune NAT’L Local.com CT WTNH MD Cumberland Times News NC Salisbury Post PA The Daily Item TN Chatanooga.com NAT’L Lycos Classifields DE DE ZapHomes MD MD ZapHomes NC Wavy PA The Danville News TN Crossville Chronicle NAT’L Maineville DE Wilmington Homes for Sale MD Salisbury Homes for Sale NC Stanly News and Press PA Allied News TN Jackson Homes for Sale NAT’L Media General FL Bradenton Homes for Sale MA Andover Townsman NC The Randolph Guide PA The Tribune-Democrat TN Elk Valley Times NAT’L Military.com FL St. Petersburg Times MA Gloucester Daily Times NC The Daily Southerner PA The Meadville Tribune TN Grundy County Herald NAT’L My Area Network FL Fort Lauderdale Homes for Sale MA The Haverhill Gazette OH Cincinatti Homes for Sale PA New Castle News TN Herald Chronicle NAT’L My Bank Loans FL Miami New Times MA The Salem News OH Fremont Homes for Sale PA The Herald TN Murfreesboro Homes for Sale NAT’L Parade FL Fort Myers Homes for Sale MA The Daily News of Newburyport OH Mansfield Homes for Sale SC Aiken Standard TN Nashville Homes for Sale NAT’L School Matters FL Fox 10 TV MA The Eagle-Tribune OH Marion Homes for Sale SC Beaufort Homes for Sale TN Tullahoma News NAT’L ShowMeLocal FL Melbourne Homes for Sale MA WWLP OH Port Clinton Homes for Sale SC Columbia Homes for Sale TN Manchester Times NAT’L US News and World Report FL MicoHomes MI Battle Creek Homes for Sale OH Dayton.com SC Greenville Homes for Sale TN Nashville Scene NAT’L Walmart GA Macon Homes for Sale MI Detroit Homes for Sale OH Fox Toledo SC Hilton Head Homes for Sale TX El Paso Homes for Sale NAT’L WPRI GA The Moultrie Observer MI Lansing Homes for Sale OH The Star Beacon SC Myrtle Rock Homes for Sale TX Forth Worth Homes for Sale NAT’L Zilpy GA Thomasville Times-Enterprise MI Livingston Homes for Sale OH Bucyrus Homes for Sale SC CCP TX Killeen Daily Herald © 2011 Century 21 Real Estate LLC. All rights reserved.
- 14. CENTURY 21 ® Social Media © 2011 Century 21 Real Estate LLC. All rights reserved.
- 15. C21 Campaign Center Templates to Build Your Local Campaign rint-ready posters rand ads pen house ads isting flyers © 2011 Century 21 Real Estate LLC. All rights reserved.
- 16. Preferred Client Club Welcome Card Personalized Spring and Fall Postcards Personalized Bi-monthly Magazine All This For Just About $8 Per Year! © 2011 Century 21 Real Estate LLC. All rights reserved.
- 17. FREE… Drip emails, eGreetings, eNewsletters © 2011 Century 21 Real Estate LLC. All rights reserved.
- 18. Century21.com - World Class Website More than 2 million visitors come to our site every month!! century21.com Re-designed national website © 2011 Century 21 Real Estate LLC. All rights reserved.
- 19. FREE Personalized Website (My C21) • A program that creates high quality websites : – Created and Hosted at no-cost to system members – Professionally designed templates to choose from • Available to Sales Associates, Teams, and Offices © 2011 Century 21 Real Estate LLC. All rights reserved.
- 20. The CENTURY 21 LeadRouter™ Product 2. LeadRouter 3. Agent Finds Agent Contacts by Cell Phone Lead from Anywhere 1. Consumer Inquires LeadRouter Process Online 4. Software Requires Agent Accountability 5. Managers and Brokerage Monitor All Leads © 2011 Century 21 Real Estate LLC. All rights reserved.
- 21. The Golden Ruler Reports Comparisons Charts Analysis © 2011 Century 21 Real Estate LLC. All rights reserved.
- 22. 21Online.com © 2011 Century 21 Real Estate LLC. All rights reserved.
- 23. Award Winning Learning for All Associates* New Agents Experienced Agents Brokers & Managers All * Among Training Magazines Top 125 Companies 7 out of the past 10 years © 2011 Century 21 Real Estate LLC. All rights reserved.
- 24. Certification Learning Tracks Each of these professional development programs is a guide to greater prosperity! All Grow Your Business © 2011 Century 21 Real Estate LLC. All rights reserved.
- 25. State-of-the-Art Learning Resources Join us! g Continuin Social Media Training Exclusive Discounts E ducation © 2011 Century 21 Real Estate LLC. All rights reserved.
- 26. International Awards and Events 26 © 2011 Century 21 Real Estate LLC. All rights reserved.
- 27. National Convention San Antonio, Texas San Diego, California Las Vegas, Nevada Orlando, Florida © 2011 Century 21 Real Estate LLC. All rights reserved.
- 28. Top Agent Retreat (previous destinations) Nassau, Bahamas Waikoloa, Hawaii Hollywood, Florida Chicago, Illinois San Diego, California Boston, Massachusetts © 2011 Century 21 Real Estate LLC. All rights reserved.
- 29. National Discounts © 2011 Century 21 Real Estate LLC. All rights reserved.
- 30. FREE Listing Distribution Partners © 2011 Century 21 Real Estate LLC. All rights reserved.
- 31. Wireless / Telecommunications •16% off rates • 17% off • 20% off • 10% off •Up to 25% off rates rates rates equipment • 45% off • 25% off equipment equipment © 2011 Century 21 Real Estate LLC. All rights reserved.
- 32. Additional Real Estate Services © 2011 Century 21 Real Estate LLC. All rights reserved.
- 33. Giving Back To The Community 2011 To Date CENTURY 21 Has Raised Over $102,000,000 For Easter Seals $76,000,000 Raised In The First 25 Years 2004 $62,000,000 Raised In The First 20 Years 1999 $47,000,000 Raised In The 1994 First 15 Years $20,000,000 Raised In The 1989 First 10 Years 1984 $6,000,000 Raised In The First 5 Years 1979 Easter Seals Selected As Primary Charity © 2011 Century 21 Real Estate LLC. All rights reserved.
- 34. Summary • Why CENTURY 21 Adobe Realty? • The power of the team to get the job done. • The power of the record of results we have assembled. • The power of the systems that are in place that allow us to grow and increase market share, services, and profitability. • The power in the vision of management and their commitment to excellence in this company. • The power of the CENTURY 21 Adobe Realty. Each Century 21 Office is Independently Owned and Operated © 2011 Century 21 Real Estate LLC. All rights reserved.
Notas del editor
- Welcome to CENTURY 21 (Company Name)! We are thrilled to be here and to have you as a part of our family. We are very excited to show you the power of the CENTURY 21 System and what this company can do for you. Now let’s take a look at what makes us The Gold Standard.
- Read and add emphasis on bolded words: We are a strong, vibrant and global real estate family. We strive every day to deliver unsurpassed market intelligence and insights , and use our strengths to help you successfully buy and sell real estate. We embrace your goals and are committed to achieving them. Our network is your edge: 72 countries, 8,000 offices and over 120,000 agents strong Every member of Century 21 lives and breathes this commitment – to you, to ourselves and to every client we work with. Because at Century 21 – we are The Gold Standard
- The CENTURY 21 System is robust and multifaceted, each piece of the system is designed to help you achieve your goals. All of these programs and features are here to help you achieve your ultimate goal: Market Share, profitability and personal growth. Let’s take a few minutes to look at each of the categories: Brand Awareness Awards and Recognition Industry Leading Marketing Award Winning Training Technology Business Benefits
- Century21 truly has a global footprint With more than 121,000 brokers and sales associates in 72 countries and territories worldwide and over 7700 offices, Century21 offices can be found on 5 continents ( and we are currently in talks with some entrepreneurial penguins in Antarctica – so stay tuned. This is a joke- only say it if you feel comfortable. ) This global network offers a world of opportunity for you to expand your scope of business.
- When it comes to real estate brands simply put the Century 21 brand is the most recognized brand in the industry. As in previous years, consumers in 2010 continued to identify CENTURY 21 ® as “the most recognized name in real estate.” Forty-one percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor (RE/MAX) trailing by a substantial 7 percentage points . In 2010 , the CENTURY 21 ® System continued to maintain the highest brand awareness level when compared with any other real estate organization surveyed; a trend we have upheld since 1999. CENTURY 21 ® continues to remain one of the top agencies on Future Consideration in 2010. CENTURY 21 ® continues to remain one of the top recommended agencies in “Likelihood to Recommend” for 2010
- A significant focus of our efforts this year will be to increase our presence at industry events. We know that our agents are Bolder, Faster and Smarter and we want to make sure the rest of the Industry gets the message. You will see us at: Agent Reboot where we are a National Gold Sponsor and Agent Connect where we are a Platinum Sponsor to You will see us in print advertising as well; Realtor magazine, Inman News and a stronger presence on Realtor.com
- The 2011 Advertising plan integrates all forms of media to drive the repositioning of the brand and raise our industry image through the confident tone of our Smarter, Bolder. Faster. campaign. National + local + industry promotion including: Television Advertising Online pre-roll videos and display advertising Radio advertising Industry print ads High visibility at industry events Mobile advertising Social media advertising
- In addition to our television buy our commercials will also run on various websites in a pre-roll format. Prior to watching video content CENTURY 21 commercials will be served up to viewers. Yahoo Real Estate, New York Daily News etc. are a sampling of the websites we will advertise on. by MediaCom 18.03.2010
- But it doesn’t stop there! We have also purchased prime “Drive-time” spots to include National Radio Advertising.
- Search engine marketing , (SEM), is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of, paid placement, contextual advertising, and paid inclusion. We purchase: Brand, Generic, and Regional terms The CENTURY 21 National Marketing team currently bidding on over 175,000 keywords
- Although we have shifted dollars to television this does not mean we are cutting back on our digital strategy. Consumers are engaged in all kinds of media and 90% start their home search online. We will continue to advertise to consumers and the industry on sites such as Realtor.com, Homefinder.com, Facebook.com, Zillow.com etc.
- It’s an axiom as old as the industry itself - location is everything! That’s why in addition to being in most MLS’s we also feature all of our listings on many of the Internet’s most visited real estate websites through the CENTURY 21 Syndicated Listing Program, Sites include: MSN.com Trulia.com WSJ.com Yahoo Realtor.com Homes.com Cyberhomes Frontdoor.com Aol Homefinder Zillow and Openhouse.com
- The real benefit of CENTURY 21 ® marketing your property on over 500 real estate websites are the buyer leads. It’s nearly impossible for serious buyers shopping for real estate online not to find a CENTURY 21 listing. Our network of websites generate millions of buyer leads for our sellers.
- Social Media is an important piece of the online marketing mix. Not only do are we on facebook, twitter, flickr and YouTube, but we have resources, posts, ads and videos that allow you to add tremendous value to your clients.
- Packed with customizable marketing materials to help you launch your Smarter. Bolder. Faster. local campaigns Print-ready posters Brand ads Open house ads Listing flyers Mastheads
- Our exclusive Preferred Client Club ® (PCC) is a turnkey solution for keeping in touch with past clients and prospects, building their loyalty through a series of high quality, personalized communications over a 5-year or 7-year period – whichever you choose. This innovative program is a significant time-saver when it comes to maintaining your client relationships over the long-term. For about $8 per year, clients of your choice will receive: Personalized welcome letter Personalized spring and fall postcards Bi-monthly magazine
- Being a part of the CENTURY 21 System gives you the opportunity to stay in touch with your customers utilizing our eCampaign Center. Pick from hundreds of drip campaigns, e-newsletters, or e-Greetings. All this will help the associate keep in contact with their clients. All this is FREE!!!! Drip campaign emails E-Greetings E-Newsletters
- More than 2 million visitors come to our site every month. Clients homes will get a tremendous amount of exposure and listings include detailed information about the property and the surrounding community. Our state-of-the-art Website helps make buying and selling real estate easier with many features for buyers and sellers, including: An award-winning online marketing program helps drive over 2 million visitors to our site each month A new expanded search that features one-click access to millions of listings Your home listing for sale on our CENTURY 21 Real Estate Search app for the iPhone or iPod touch, with multiple photos, property details, and open house information
- The My C21 Site program offers no-cost websites for every CENTURY 21 System member – Sales Associates, Teams and Offices. These websites provide you with an online presence that dramatically increases Search Engine Optimization rankings via the collective power of this linked network or ecosystem of web sites. This will drive more traffic to CENTURY 21 and ultimately drive more leads to our brokers and agents.
- In this day and age, a consumer needs to speak to someone immediately! Studies show that 74% of consumers go with the first agent that contacts them. CENTURY 21 LeadRouter software is a great way for all agents to receive leads in a timely manner so they can respond to the customer in a timely manner as well! The CENTURY 21 LeadRouter Program is a software-based system that captures leads from homebuyers and sellers, and then matches the lead information with the most appropriate sales associate according to business rules established by the local broker/owner. Converting data to voice, the CENTURY 21 LeadRouter product instantly informs the sales associates of the lead via phone or designated communication vehicle. This enables sales associates to respond to consumers within minutes of receiving the request.
- Educate agents and potential sellers - Information and NAR statistics provide a level of credibility. Be the Internet marketing expert! Utilize as a Differentiator – When talking with potential sellers, highlight the broad exposure that you provide through the Golden Ruler. The Golden Ruler is a measurement tool that provides reports on the number of consumer views and leads for your online property listings. The Golden Ruler reports on consumer views and leads resulting from the distribution of your CREST and 21online.com enhanced listings to ultimately over 500 real estate industry and aggregator Web sites.
- 21Online is your proprietary, online resource center Customizable based on your needs (My 21Online) Easy access to information, marketing tools, email… No cost to you!
- C21 is the destination brand for agents no matter where they are in their career. Whether you are recently licensed or have years of transactions under your belt. We have training that matches your career goals.
- We have custom certification tracks for both Agents and Office Administrators to help you build your expertise step by step.
- Our state-of-the-art learning resources include over 500 free training classes. On-demand video tutorials, and exclusive partnerships with YouReach Media, The CE shop and CDPE.
- The CENTURY 21 ® System honors outstanding work with distinguished awards that will enhance your reputation among your colleagues and help increase your stature with clients. More than just a common plaque or trophy, these awards embody the CENTURY 21 System's salute to your ambition and hard work. The different categories of awards include: CENTURION ® GOLD MEDALLION ® National Awards International Awards Masters Awards Preferred Agent Club 2100 Club Quality Service Survey
- Century 21 is well known for it’s fantastic destination conventions. You probably heard about our Revolution that took place in Las Vegas this past March. Unlike most of what happens in Vegas, the relaunch of Century 21 did not stay in Vegas.
- The Top Agent Retreat is for those top producing CENTURY 21 sales associates, and offers opportunities to network, get motivated, boost their real estate knowledge, and relax. This by-invitation-only event features motivational speakers, educational sessions, networking events, and a Supplier Fair. Each year, we pick a new and exciting location to host the event. We’ve been to great places, including San Diego, CA ,Hollywood, FL, Wak…, Waki…, Wakiki…, – we’ve been to Hawaii too! ( the pronunciation of Waikoloa, HI -this is a joke- only say it if you feel comfortable )
- We have arranged discounts that you can offer as a service to your staff and clients. With arrangements with more 60 nationally recognized companies to choose from including: Office Solutions Marketing Benefits for you and your clients Helps agents save time, save money, and make more money. Some of the savings are: Dell – 15% Staples – Up to 70% Konicka/Minolta – Significant discounts UPS – Up to 55% off Virtual Tours – Significant discounts
- Our listing distribution partners, which are free to you, include: Oodle, Yahoo Homefinder Frontdoor Trulia Enormo Zillow Google and Homes.com
- Anyone use one of these phone providers? We have negotiated significant savings that puts money right back in your pocket and the pockets of your agents.
- Being a part of the CENTURY 21 System allows you to offer a full suite of real estate products and services to the consumer. Including Mortgage services, CGRN, Settlement Services, Cartus and Home Protection Plans.
- The CENTURY 21 System is proud of our 30 year relationship with the Easter Seals Foundation. To date, we have raised over 100 million dollars, making us the largest sponsor for Easter Seals Foundation.