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The Super Candy,[object Object],Malunggay Candy,[object Object]
Concept ,[object Object],Since Filipinos are used to eating easy to prepare foods because of their tight schedules, they forget about considering the nutritional values of the foods they eat. ,[object Object],So the objective is to address this low nutritional intake of Filipinos through this eat-anytime-anywhere food supplement. It serves as a supplement because of its nutritional value. But it also serves as a delightful dessert because of its wonderful taste. ,[object Object],And so the concept is to make a very nutritious cheap candy that will entice all Filipinos in all age groups – the young and the old.,[object Object]
Concept,[object Object],The malunggay candy would be sold at a very low price and would be available to sari-sari stores to be easily accessible. ,[object Object],Another variant will also be made sugarless for those who have medical conditions like diabetes. ,[object Object],The presentation (looks) and packaging of the product will be as delightful as possible to avoid the impression that it is a supplement or a medicine.,[object Object]
Malunggay ,[object Object],Malunggay Products: fresh leaves or vegetables, powder or supplement form, tea. Some product where malunggay leaves is included are bread, oil (for cooking and cosmetic ingredients), shampoo and conditioner, ice cream, chips,noodles, etc...,[object Object]
Health Benefits of Malunggay Leaves,[object Object],Malunggay leaves helps strengthens the immune system.,[object Object],Malunggay can help restores skin condition, controls blood pressure, relieves headaches and migraines.,[object Object],Malunggay tea can help strengthen the eye muscles.,[object Object],Malunggay tea can help heal inflammation of the joints and tendons.,[object Object]
Health Benefits of Malunggay Leaves,[object Object],Malunggay tea can prevent intestinal worms.,[object Object],Malunggay can help increase semen count.,[object Object],Malunggay help normalize blood sugar level therefore preventing diabetes.,[object Object],Malunggay has anti-cancer compounds (phytochemicals) that help stop the growth of cancer cells.,[object Object]
Health Benefits of Malunggay Leaves,[object Object],Malunggay helps relax and promotes good night sleep.,[object Object],Malunggay tea is used to treat fever and asthma.,[object Object],Malunggay help heals ulcers.,[object Object],Malunggay is high in calcium (four times the calcium in milk), therefore lactating mothers are advised to consume malunggay leaves to produce more milk for their babies. The young malunggay leaves are also boiled and taken as tea.,[object Object]
Health Benefits of Malunggay Leaves,[object Object],Malunggay contains three times the potassium in bananas.,[object Object],Malunggay contain four times the vitamin A in carrots.,[object Object],An ounce of malunggay has the same Vitamin C content as seven oranges.,[object Object],Malunggay leaves contain two times the protein in milk.,[object Object],Malunggay seed is used to clean dirty or polluted water.,[object Object]
Bill of materials/Cost of Goods (affordability) ,[object Object],Equipments: (One time purchase),[object Object],Glass jar – 50-100 pesos,[object Object],Foodprocessor/Osterizer – 3000,[object Object],Pan – 50-100,[object Object],Ingredients: (purchase based on supply/inventory),[object Object],Sugar – 50 per kilo,[object Object],Malunggay – 10 pesos per bundle (tali),[object Object],Food coloring – 30,[object Object],Food flavouring - 50,[object Object]
How to make Malunggay Candy,[object Object],Malunggay Candy Materials,[object Object],Basically all you need to make malunggay candy is sugar and hot water and malunggay leaves. ,[object Object],sugar (sucrose),[object Object],1 cup water,[object Object],clean glass jar,[object Object],malunggay leaves,[object Object],Food processor,[object Object],Pan,[object Object]
How to make Malunggay Candy,[object Object],Pour the sugar and water into the pan,[object Object],Add the ground malunggay leaves to the solution,[object Object],Heat the mixture to a boil, stirring constantly,[object Object],Watch for the temperature of your candy syrup to reach between 300 and 310 degrees. This is the hard-crack stage of candy-making. At this point your sugar solution is 99 percent pure. When your mixture is at the hard-crack stage remove it from the heat.,[object Object],Stir the solution until all the sugar has dissolved,[object Object]
How to make Malunggay Candy,[object Object],Pour your mixture into molds to cool,[object Object],Allow the candy to cool and set up ,[object Object],Break the sheet of candy into bite-sized pieces using force  ,[object Object]
Competitors and key attributes,[object Object],HALLS candy,[object Object],-In some parts of the world, including Brazil,  Argentina, Peru, Colombia and the Philippines, Halls is advertised as a mentholated hard candy and is not recognized as a medicine for coughs. -comes in different varieties,[object Object],MAXX candy,[object Object],- (mentholated hard candy) available in menthol, cherry, dalandan orange, honeymansi, honey lemon and eucalyptus ,[object Object]
Product Objective,[object Object],How does product meets customer wants and needs?,[object Object],-NEEDS: In every consumption, 20% of recommended dietary requirement,[object Object]
Product Objective,[object Object],How does it defeat competition?  ,[object Object],Cheap price,[object Object],Very high nutritional value,[object Object],Pleasant taste,[object Object],Long term health benefits,[object Object]
Product Objective,[object Object],How is it unique? ,[object Object],Filipino made ,[object Object],Very high nutritional candy,[object Object]
What will be the new positioning?,[object Object],Malunggay candies will be considered a healthy alternative versus artificially-flavored candies with long-term health benefits.,[object Object]
We will call it…,[object Object],MANDY, the yummy vitamin enriched candy!,[object Object]

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