Youth engagement in the Theatre. Production concept: A fusion of live orchestra music and “Popular” music (Hop Hop/ House and Pop) showcasing some of the best up and coming artist that communities has to offer. A joint collaboration between Infinite Dreams and a local music Orchestra’s to take place in order to bridge the divide between live composed music and production commercial music in order to attract a younger demographic to the Theatre.

1. Infinite Dreams:
Introduction
Infinite dreams© is a specialized South African online marketing and distribution solutions company, we
create a platform for your core fan base to access your products.
The Infinite dreams online store was born to help proudly South African brands create long standing
connections with their REAL FANS, promote their brands, and offer differentiated products.
Infinite dreams cares:
There’s a built in charity account on behalf of artist would be set up for funding for charitable events or for
direct contribution on behalf of the artist/Dreamer.
Our Website:
Please feel free to follow the link below:
www.infinitedreamer.bigcartel.com
We aim to assist you to get your products to your core fan base!!

2. Other services offered:
 Event management.
 Merchandising design and procurement.
 Management of S.M.S. promotions.
 Brand activations.
 Production concepts
 Publishing of creative works in line with guide lines set by R.I.S.A
 Distribution of content
 Marketing support and proposals.
Infinite Dreams:
Online sales and marketing platform: A sales model for up and coming trendy brands.
 The Infinite dreams website could be utilized into a brand promotion model that could be paired
with other brands to bring awareness, this could be done via. A personalized offering.
 Infinite Dreams could undertake to distribute promotional items.
 Infinite Dreams could assist with of sourcing suppliers for print/ manufacture of memorabilia.
 Infinite Dreams could promote future activations and brand presence through the online store
concept.
 Aligns brands emerging S.M.E’s, Entrepreneur’s and to Artist associated with the Theatre
Companies in your region and marketing activities that we may engage with the various sales and
activation campaigns.
Production concept:
A fusion of live orchestra music and “Popular” music (Hop Hop/ House and Pop) showcasing some of the
best up and coming artist Johannesburg has to offer.
A joint collaboration between Infinite Dreams and a Orchestra to take place in order to bridge the divide
between live composed music and production commercial music in order to attract a younger
demographic to the Theatre.
The collaboration could ignite a revolution and a collaborative effort between the genres because as artist
there is a shared goal and common ground between production and orchestrated sheet music.
This platform could encourage and facilitate collaborations between established artist and classically
trained musicians to enrich the quality of production music and serve as a bench mark for live
performance’s as it enables musicians to gain credit for their work.

3. Infinite dreams would enforce copyright on all music performed as it would ensure that works produced
includes the exclusive right to do or authorize the reproduction.
This is done for publishing or mechanical reproduction of the adaptions of the performing works enabling
royalties to be paid to artist if the work is mechanically reproduced; broadcasted or transmitted to the
general public.
Infinite dreams would also encourage artist to register with music governing bodies to respect the
composers integrity, therefore all artist are requested to register with music and composer governing
bodies in South Africa.
The concept is versatile as a partnership between the two genres would allow us to get maximum
exposure in the community.
The goal would allow us to expand business footprint for your local municipality and reach into the youth
emerging market.
This would allow us to capture audiences that would not normally be exposed to the brands that are
available from your area, this would enable us to cover a wider demographic audience and reach into the
paying target market LSM 4 – 7.
Proposed:
 The Theatre Company to be used as a venue to manage activities and requirements of their Artist
and client base for the aforesaid campaign.
 The Theatre Company would assist with marketing activities by making logo artwork and/or
Banner artwork for advertising of said event.
 The Theatre Company would assist with marketing activations with complementary tickets made
available for the general public via. Infinite Dreams S.M.S competition promotions; this could be
done in conjunction with current brand activations online and for promotional campaigns
launched regionally.
 Infinite Dreams would facilitate the promotion of your local Theatre on social media platforms
with S.M.S. promotions/ competition’s for Productions / Artist that is hosted at the Theatre.
 Infinite Dreams to assist with resources to record productions in Audio and Visual formats.
 Infinite Dreams would publish recorded productions for distribution to raise funds for future
marketing and production of shows.
Please do not hesitate to contact me if you have any queries.
Kind Regards
Chadwin Minnaar
Director
www.infinitedreamer.co.za/web
0614507122