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Stay Ahead of the Curve - Back to School Marketing 2010
About Founded in 1998 by Master Farid Dordar | Served over 5000 MA Schools | Employs 60+ people Headquarters in Vancouver, BC Office located in New Jersey Facebook.com/ChampionsWayFans Twitter.com/ChampionsWay .com/ChampionsWayINC blog.championsway.com community.championway.com
The Traditional Marketing Methods are not as effective as they once were……
The Old way to buy
 
Biggest waste of money on advertising that you can spend. I am upset that I even have to pay for a listing…. Yellow Pages
Save your money. Most viewers will never even make it to the commercial. Commercials
It is Changing as well, where do people talk? On Facebook, Twitter, etc….. But Word of Mouth Still your most important form of marketing
Too expensive, you really don’t know who looks at it, and it is in most cases only looked at by competitors Print
The Average amount you sill spend on this…….. Yellow Pages: 200 Print: 300 Tv/Radio/Pr-200 Other Industry Gimmicks-Secret Payment Programs, Student Generators, etc---200 per month 900 per month Where does it go?
 
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I have no Idea how to get started?
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Social Media is a Science, not a quick way to get students……
C=4m +3v + 2(1-f)-2a C= Profitability of a conversion M= Motivation V= Clarity of the value proposition I= Incentive to take action F=Friction elements of proposal A=Anxiety
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The Cycle
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Outline to “Kick Drugs Out of School” Seminar
Social Media Content Week 3
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New Facebook Feature
Each week we work on keywords to dominate the search
Create word of Mouse
Create word of Mouse
Create word of Mouse
Your business is only as valuable as your data base and your Social Reach
Campaigns are connected
Now your leads are all in one place
And you can track what’s working
Setup Lead Nurturing and let it happen Naturally
Start Today
Questions
   
   

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