Marketing Planning
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9 Step Marketing Plan Chantal Cornellius Appletree Marketing Consulting www.appletreeuk.com
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Marketing Planning
- 2. 1. Situation Where are you now? Your company Your products and services Your markets
- 3. 2. Objectives Where do you want to be? Short term Medium term Long term
- 4. 3. Strategy How will you get there? Sell existing services to existing clients Sell new services to existing clients Sell existing services to new clients Sell new services to new clients
- 5. 4. Targets Who are your clients? What are their positive attributes? What makes them tick? What gets them out of be in the morning? What do they want to achieve?
- 6. 5. Tactics What marketing will you do? Online marketing Offline marketing Free marketing
- 7. 6. Men & Women Who will do the work? You? Your assistant? Your cat? Someone else?
- 8. 7. Money How much will it cost? How much can you afford? What return will you get?
- 9. 8. Minutes How much time will it take? One month Three months Six months One year
- 10. 9. Measurement What will you measure? The number of new contacts and how or where you met them The number of clients won and how or where you met them ...
- 11. Summary Ad hoc marketing does not work Plan your work and work your plan Find out what works best and do more of it! Email Chantal@Appletreeuk.com for a free Marketing Plan template www.Appletreeuk.com
Notas del editor
- {"9":"Staff – less commitment to marketing and communications\nMembers – not receiving added value of membership, such as appropriate advice\nValpak – unable to respond to adverse media\n","4":"Ruth Reid - Ops\nBrian Wood - Contracts\nMark Farrell – Marketing\nMichael Saddler – WEEE?\nAndrew McAffery\nMike Jefferson\n","10":"Establish communication goals for the business and for each business unit\nBuild trust between the business units to allow more internal communication, by holding regular internal meetings. These should be attended by the same people each time and be well facilitated, to allow each individual to raise issues. A summary of actions and responsibilities must be produced from each meeting\n"}