Jeff Campbell, Chairman, Chairman’s Round Table - San Diego, Former CEO, Burger King
• Seizing opportunities to innovate and manufacture brandlike equity
• How to create a unique position for your products and services
• Discussing some examples of commodity branding strategies that can be successfully implemented in the energy storage industry and lessons learned
• Thoughts on “the new branding”
• The “innovator’s Dilemma” and how to tackle it
1. CHARGED 2020
The Global Energy Storage Forum 2010
30 June-1 July, San Diego-USA
Driving sustainable innovation along the energy storage and
smart-grid value chain
Branding & Innovation: An Outsider's Perspective
Jeff Campbell
Chairman of CRT Board
7. A “learning organization”
After Action Review
(Post-Mortem)
- Immediately after a
completed test or
initiative…
- “Lessons Learned”…
- How will we act
differently going
forward?
20. Solving for Innovation in an established company:
1. Be organizationally creative…
2. Beware of mixed messaging in incentive structures…
3. Become an investor in a disruptive player…
4. Collaborate with customers…