www.charitycomms.org.uk/events

1. Digital Communications Conference
Making sound social
Mark Rock, Founder, Audioboo
Liz Scarff, Digital Media Manager, Save the Children

2. Making Sound Social

3. Overview
• A mobile & web platform designed to re-invent
the spoken word for the digital age.
• Simple, high quality audio recording, with
addition of image, title & location data.
• iPhone, Android, Nokia & Windows 7 apps, with
web record, upload via email and IVR option.
• Automatic sharing with Facebook and Twitter.
• Audioboo Pro platform adds iPhone plugin,
moderation of user audio and embedded record
widget.
• Users include BBC, Stephen Fry, Le Monde,
Washington Post, Al Jazeera, The Guardian, Leo
Laporte, GMG Radio.
• Amazon S3 audio streaming scales to millions of
listeners.

4. Overview - location
Audioboo captures location data, allowing for rich visual audio visualisations

5. How it works

6. Growth to date has been 100% word of mouth / viral
• 160k contributors
• 1 million
listeners/month
• 1.5k original Boos
added each day
• 110k listens per day
• 7 million website
visits
• 45 million plays
since launch
• 500k boos

7. Some users

8. Uses: Original audio from mobile.

9. Uses: Socialising existing audio

10. Audioboo Pro – at a glance
• A service designed for media companies to get their users heard.
• Branded Channel page, with ability to moderate user content before publication and to name
contributors who can bypass such moderation.
• Integrates with FaceBook Fan pages and allows enhanced iTunes options
• 30+ minutes recording time.
• Recording/upload widget that can be integrated on external websites
• Access to iPhone record/playback plugin code.
• Automatic insertion of pre/post roll audio on any published boo
• Option of an IVR phone number for non smartphone users
• Access to micropyments (when live)

11. Audioboo Pro – at a glance
Fully branded Channel pages

12. Audioboo Pro – Web Record
• Record/upload widget can be embedded on own site. Supports caputure of custom metadata from
external databases.

13. Audioboo Pro – iPhone plug in
iPhone plugin allows for
incorporation of
Audioboo
record/playback
functionality in under an
hour’s development
work.

14. Audioboo Pro – iPhone plug in
Billing infrastructure
coming soon that allows
for
micropayments/subscrip
tions. Revenue will be
shared 70/30 in favour
of creator

15. New - Audiobooks
Major initiative end of September on socialising audiobooks. Testing with Robert Llewellyan’s inside account
of the making of Red Dwarf. 3 chapters free, then with call to action to buy. Terry Jones from Monty Python
next.

16. The Company
Mark Rock, CEO & Founder
Mark was a co-founder of Static2358 and PlayJam, both successful digital media
companies (PlayJam was sold for $60m in 2001). He was rated 14th on The Guardian
2010 list of the top 100 media players in the UK.
Jon Del Strother, CTO
Experienced Apple, Rails and mobile Application developer who created‘Cover-flow’
browsing interface (sold to Apple) and the award winning AudioBoo iPhone App.
Sir Don Cruickshank, Chairman
With experience at Virgin Group, London Stock Exchange, Oftel, Qualcomm etc
Investors
Imagination Technologies plc, UBC Media plc, Channel 4

17. What the media says about Audioboo:
"AudioBoo is well on the way to becoming the YouTube of the spoken word" - The Guardian
“Audioboo is to podcasting what Twitter is to blogging” - BBC Click
“Genius Idea” - Mashable
“It's now a vital tool for us and completely integral to our strategy going forward” - BBC London
“AudioBoo is literally priceless” – PC Pro Magazine
"AudioBoo app for iPhone is like Twitter for talkers" - New York Daily News
"Twitter without typing" - The Financial Times
"Put simply, AudioBoo is like Twitter, but for audio" - T3 Magazine
"I did 50 podcasts in 4 years. I've done that many Audioboos in a week". Christian Payne, blogger.
"AudioBoo is a new medium – a new way of advancing your cause – spreading your message – deepening
rapport with your audience, your market." MarketingWriteNow
"It takes recording out of the realm of the specialist". Richard Ranft, British Library

18. What’s the story?
What’s my content?
@LizScarff

19. Floods in Pakistan