Cutting edge thinking: how innovation drives fundraising, services and awareness
•
0 likes•1,303 views
Jonathan Smmons, Public Zone Innovations and trends in communications, brand and fundraising conference www.charitycomms.org.uk/events
Recommended
More Related Content
Similar to Cutting edge thinking: how innovation drives fundraising, services and awareness
Similar to Cutting edge thinking: how innovation drives fundraising, services and awareness (20)
More from CharityComms
More from CharityComms (20)
Cutting edge thinking: how innovation drives fundraising, services and awareness
- 1. Innovations and trends in communications, brand and fundraising Cutting edge thinking: how innovation drives fundraising, services and awareness Jonathan Simmons, 30 January 2013
- 2. 2
- 3. 3
- 4. 4
- 5. Innovation?
- 6. 6
- 7. What can charities that provide support learn from Ushahidi? What can charities that try to change policy learn from 38 Degrees? What can charities that help communities thrive learn from Freecycle? 7
- 8. Is it just new brands? 5m+ 3 billion members views 8
- 9. Many of you have two key components: Brand and Reach 9
- 10. 1. See ourselves as an intermediary 10
- 11. The nature of the intermediary has changed 11
- 12. The nature of the intermediary has changed 12
- 13. The user is much more in control The role of the ‘intermediary’ is increasingly invisible Your service is increasingly your brand
- 14. The travel sector 14
- 15. Being a ‘new’ intermediary presents two questions: What is your role? How do you exploit this new landscape to achieve your aims?
- 16. This is very hard for charities Charities deal with Money must be There are no vulnerable people spent wisely guarantees 16
- 17. 2. Where do I start? A good idea 17
- 18. 2. Where do I start? A good Goal + Insight idea 18
- 19. 2. Where do I start? “They Educate his cousins + wanted to pause and repeat me” 19
- 20. 3. Technology plays a really important role 20
- 21. 4. The right mindset Single minded, highly resourced projects that learn from others 21
- 22. 4. The right mindset Single minded, highly resourced projects that learn from others 22
- 23. MyFarm Harnessing the power of digital to connect urban consumers with the rural environment Best Public Best Digital Innovation Sector Campaign Solution 2011 Special Award Awards Awards 23
- 24. 5. Be cautious of sustainability Khan Academy received a donation of $1.5m from the Gates Foundation Taskrabbit received $38m in funding to date Facebook took £750m before profit 24
- 25. 25
- 26. Charities are in a fantastic position to innovate Becoming a ‘new’ intermediary can help meet your goals It is hard and expensive but potentially rich in reward