3. Chloё Thomas
• indiumonline twitter.com/chloeatindium
» Online marketing
» Email
twitter.com/indiumonline
» PPC Indiumonline.co.uk/blog
» SEO uk.linkedin.com/in/indiumchloethomas
» Affiliates
• Indiumtraining
» Bespoke & Open Training Workshops
» LinkedIn
» Facebook Pages
» Twitter
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
4. Breakout Overview
• How LinkedIn works
o For individuals
o For companies
• The most important LinkedIn tools
• How to optimise your LinkedIn activity to improve your
results
• How to use LinkedIn Ads
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
6. Why LinkedIn?
• 100m users worldwide (March 2011) – grows by 1m a week
• 11m users across Europe
• 5m+ UK users (Dec 2010) – grew by 2m in 2010
• Over 2m companies have Linkedin Company Pages
• There were nearly two billion people searches on LinkedIn in 2010
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
7. Overlaps with Online PR, SEO, the Real World
PR The Real
World
Social
Media
SEO
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
8. What is LinkedIn? Why should you be
using it?
• Your address book • Complement and amplify
• Your professional what you’re already doing
networking tool • It’s another one-to-one
• Email system contact channel
• Notice board • Publicise events
• Support forum • Group mailings
• “Free” • Enable prospects to find you
• Find prospects and make
contact onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
9. The Theory of LinkedIn
3rd Level
2nd Level
& Groups
1st Level
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
10. LinkedIn
• One Off Set Up
• Profile Page
• Skills
• Company Page
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
15. One off Set Up Top Tips
• Use the ‘right’ job title
• Do fill in your previous employers
• Write a strong description
• Add Skills – lots of skills!
• Take control of the Company Page
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
16. Harness the Power of LinkedIn
• Status Updates
• Connections & Recommendations
• Join the conversation
• Groups
• Answers
• Custom Search “Signal”
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
23. Daily Activities Top Tips
• 1st few pages of “People you may know”
• Check saved searches
• Check group discussions
• Check link invitations
• Check inbox
• Share update of what you’re working on
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk
24. LinkedIn Ads
Precise targeting:
• Geographic –
country & town
• Company – name or
sector & size
• Job Title – specific
or categories
• Groups members
• Gender
• Age
onlinemarketingworkshops.co.uk
And collect leads 01865 980 630
info@indiumtraining.co.uk
25. • To get the slides emailed to you this afternoon – give
me your card
• Any questions:
• chloe@indiumonline.co.uk
• 01865 980 630
• @chloeatindium
And please connect on LinkedIn
onlinemarketingworkshops.co.uk
01865 980 630
info@indiumtraining.co.uk