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How to create a tone of voice from scratch

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CharityComms
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a few words about innocent Dan Germain Head of Creative
what’s the big idea?
what’s the big idea?
start small, but do start
know what you care about
the main thing
the main thing?
be interesting
be interesting
be interesting
be consistent
keep talking
still talking…
conversation is free
listen up, open up
Fruitstock RIP
listen up, open up

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How to create a tone of voice from scratch