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Great campaigns I wish I'd done
Durex #TurnOffToTurnOn for Earth Hour
Dan Dufour
Head of Brand & Engagement
dan.dufour@thegoodagency.co.uk
#BrandDufour
1. Based on Good insight
2. Based on provoking core emotions
Discrete emotional theory, 1987
3. A reminder to look beyond the sector

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#Turnofftoturnon. Great comms campaigns I wish I'd done seminar, 18 June 2014

  • 1. Great campaigns I wish I'd done Durex #TurnOffToTurnOn for Earth Hour Dan Dufour Head of Brand & Engagement dan.dufour@thegoodagency.co.uk #BrandDufour
  • 2.
  • 3. 1. Based on Good insight
  • 4. 2. Based on provoking core emotions Discrete emotional theory, 1987
  • 5. 3. A reminder to look beyond the sector